Growing Roswell teases blockbuster economic win. Any guesses?

Josh Green

Fri, 01/31/2025 – 16:34

The facts are few, but for one of Atlanta’s toniest suburbs and most lively OTP downtowns, the possibilities seem endless.

On Monday morning, in Room 220 at Roswell City Hall, Roswell Mayor Kurt Wilson is scheduled to hold a press briefing before metro Atlanta media, alongside government and corporate officials.

The topic: news on a “major economic development initiative” and “exciting opportunity” for the growing North Fulton County city of roughly 92,000, according to City of Roswell officials.

But what could it be?

The only other clues provided in advance by city officials read as follows: The announcement involves “the establishment of a new company headquarters that will bring significant investment and job growth to the city.” (Atlanta lost out, for better or worse, on the Amazon HQ2 sweepstakes, so could it be HQ3? A new NHL team? Coca-Cola finally cashing out on its holdings near Georgia Tech and heading OTP? IKEA North?)

Alongside Wilson, several executives from the mystery company will be on hand Monday to “provide additional insights into the project” and describe how it’s expected to impact the Roswell community.

Roswell’s Canton Street, a food, beverage, and shopping destination. Josh Green/Urbanize Atlanta

The Southern Post project’s frontages along Alpharetta Street today.Courtesy of Armada Hoffler

Roswell has taken lumps in years past for being overly resistant to change, but that hasn’t stopped city-altering development from moving forward.

Most notably that includes the multi-building, shopping-center remake that is the Southern Post district, along with the Chambray Hotel project and the city’s first food hall, among other projects.

Surely all that investment activity and new walkable dimensions around Canton Street’s popular food-and-beverage zone are enticing for a “major” company wanting in on the Roswell buzz. But who could it be?

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