Images: 400-home project debuts in jobs hotspot east of Atlanta

Josh Green

Mon, 02/24/2025 – 08:07

A year and ½ after breaking ground, an 11-building multifamily project that aims to capitalize on job growth and fewer new rental options in Atlanta’s eastern suburbs has started to debut.

Atlanta-based developer Brook Farm Group has delivered the first two residential buildings and a large clubhouse at The Sinclair at Callaway Farm, a Covington venture where leasing has begun in what project officials have called a “dynamic growth corridor.”

Set on 39 acres with ponds and mature trees, The Sinclair project will eventually count 388 apartments marketed as Class A and uniquely luxurious for the area.

The site is just north of Interstate 20 about eight miles southeast of area landmark Georgia International Horse Park, between Covington and Social Circle. It’s adjacent to a 180-acre mixed-use development called Covington Town Center.

Monthly rents start $1,599, which gets one bedroom and one bathroom in 652 square feet. Two-bedroom apartments with two bathrooms start at $1,995 monthly for 999 square feet.

On the larger end, the three-bedroom, two-bathroom options in 1,287 square feet start at $2,445.

Courtesy of Brook Farm Group

Overview of construction progress at the Covington site today. Courtesy of Brook Farm Group

Other aspects include the 9,000-square-foot clubhouse called “best in class,” a resort-style pool, a dog park and pet spa, coworking space, two-story gym, and what’s described as the market’s first rooftop lounge. Four of the buildings will feature elevators for upper-level homes that overlook a tree canopy, developers note.

According to Brook Farm Group’s tabulation, the area is expected to attract 10,000 new jobs in coming years.

Developers cited growing major employers in the eastern suburbs around Covington—Takeda, SKC, and Cinelease’s 160-acre Three Ring Studio, along with new companies Rivian Automotive, 80 Acres Farms, Archer Aviation, and Ascend Elements—as a reason for investing in the area.

Rivian alone is expected to create 7,500 jobs about 10 miles down the road (provided a $6.6 billion loan from the Biden Administration materializes), while Archer Aviation is adding another 1,000 new jobs less than a mile from the apartments.

Several multifamily complexes have materialized in the Covington market in recent years—Crescent Communities’ Render Covington and Alliance Residential’s Prose Fairview among them—but The Sinclair project is aiming for a different customer.

“Many of these [other] communities have been purposefully developed with a more limited amenity offering and homes that are designed to appeal to a more cost-conscious resident,”
Eric Hade, Brook Farm’s chief investment officer, said in a statement. “We designed The Sinclair at Callaway Farm to raise the bar and appeal to residents seeking a differentiated, luxury residential community.”

Courtesy of Brook Farm Group

Covington’s TV and film history tracing from The Dukes of Hazzard and In the Heat of the Night to Vampire Diaries has earned the city the nickname “The Hollywood of the South,” which developers pointed to as additional cachet.

The Sinclair’s location is about 30 miles from both downtown Atlanta and, to the west, Lake Oconee, a popular recreation attraction. First Horizon Bank and TrustMark Bank provided the project’s construction financing.

Find more context and visuals in the gallery above.

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Images: 400-home project debuts in jobs hotspot east of Atlanta

Josh Green

Mon, 02/24/2025 – 08:07

A year and ½ after breaking ground, an 11-building multifamily project that aims to capitalize on job growth and fewer new rental options in Atlanta’s eastern suburbs has started to debut. Atlanta-based developer Brook Farm Group has delivered the first two residential buildings and a large clubhouse at The Sinclair at Callaway Farm, a Covington venture where leasing has begun in what project officials have called a “dynamic growth corridor.”Set on 39 acres with ponds and mature trees, The Sinclair project will eventually count 388 apartments marketed as Class A and uniquely luxurious for the area. The site is just north of Interstate 20 about eight miles southeast of area landmark Georgia International Horse Park, between Covington and Social Circle. It’s adjacent to a 180-acre mixed-use development called Covington Town Center.Monthly rents start $1,599, which gets one bedroom and one bathroom in 652 square feet. Two-bedroom apartments with two bathrooms start at $1,995 monthly for 999 square feet. On the larger end, the three-bedroom, two-bathroom options in 1,287 square feet start at $2,445.

Courtesy of Brook Farm Group

Overview of construction progress at the Covington site today. Courtesy of Brook Farm Group

The Sinclair project will see two “Town and Country” neighborhoods rise with 11 different residential buildings, each blending contemporary design and what Brook Farm Group calls historic character that echoes Covington’s antebellum housing stock. Other aspects include the 9,000-square-foot clubhouse called “best in class,” a resort-style pool, a dog park and pet spa, coworking space, two-story gym, and what’s described as the market’s first rooftop lounge. Four of the buildings will feature elevators for upper-level homes that overlook a tree canopy, developers note.According to Brook Farm Group’s tabulation, the area is expected to attract 10,000 new jobs in coming years. Developers cited growing major employers in the eastern suburbs around Covington—Takeda, SKC, and Cinelease’s 160-acre Three Ring Studio, along with new companies Rivian Automotive, 80 Acres Farms, Archer Aviation, and Ascend Elements—as a reason for investing in the area. Rivian alone is expected to create 7,500 jobs about 10 miles down the road (provided a $6.6 billion loan from the Biden Administration materializes), while Archer Aviation is adding another 1,000 new jobs less than a mile from the apartments. Several multifamily complexes have materialized in the Covington market in recent years—Crescent Communities’ Render Covington and Alliance Residential’s Prose Fairview among them—but The Sinclair project is aiming for a different customer. “Many of these [other] communities have been purposefully developed with a more limited amenity offering and homes that are designed to appeal to a more cost-conscious resident,” Eric Hade, Brook Farm’s chief investment officer, said in a statement. “We designed The Sinclair at Callaway Farm to raise the bar and appeal to residents seeking a differentiated, luxury residential community.”

Courtesy of Brook Farm Group

Covington’s TV and film history tracing from The Dukes of Hazzard and In the Heat of the Night to Vampire Diaries has earned the city the nickname “The Hollywood of the South,” which developers pointed to as additional cachet. The Sinclair’s location is about 30 miles from both downtown Atlanta and, to the west, Lake Oconee, a popular recreation attraction. First Horizon Bank and TrustMark Bank provided the project’s construction financing.Find more context and visuals in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram • Covington news, discussion (Urbanize Atlanta)