In central Buckhead, rare condo tower shows signs of life

Josh Green

Mon, 02/03/2025 – 08:22

Two years after it initially came to light, a project that would bring a rare stack of for-sale condominiums near Buckhead Village is showing signs of life.

Norcross-based Dezhu US, an active intown developer, plans to erect a 17-story condo building with relatively large units at 119 Pharr Road. It would replace a two-story rental community called Pharr Manor Apartments, tucked about a block and ½ west of Restoration Hardware Atlanta.

New filings indicate the condo project will be called “Veridian Buckhead.”

But prior to breaking ground, the development team is planning to convert a small vacant building at 30 Pharr Road—most recently home to Four Fat Cows ice cream shop and bakery—into a sales center for the condo project.

The 2,750-square-foot building would be fronted by an artificial green wall and porch, with five parking spaces in front, plus a display kitchen and bathroom inside, according to plans. It stands less than a block from the proposed condo site on Pharr Road.

The conversion project is scheduled to come before Buckhead’s SPI-9 Development Review Committee during a Wednesday meeting, as brought by a permit expediter.

Conditions today of the 30 Pharr Road building where a Veridian Buckhead sales center is proposed. Smallwood, Reynolds, Stewart, Stewart & Associates; Dezhu US

Proposed sales center facade at 30 Pharr Road. Smallwood, Reynolds, Stewart, Stewart & Associates; Dezhu US

The luxury project is expected to cost $100 million and span 155,000 square feet overall, according to Atlanta-based Goode Van Slyke Architecture firm, the project’s lead designers.

Veridian condos would range from 1,900-square-foot, two-bedroom units to sprawling three-bedroom options with 3,030 square feet, per the architecture firm.

The Pharr Road condos are shooting for “a design that captures a level of luxury living unsurpassed in the area,” reads Goode Van Slyke’s project description.

The 119 Pharr Road proposal as viewed from the south, with Peachtree Road at right. Dezhu US; designs, Goode Van Slyke Architecture

Dezhu US; designs, Goode Van Slyke Architecture

The Pharr Road project would mark Buckhead Village’s largest condo venture since The Charles Buckhead, an 18-story modern-style building with 57 units.

Elsewhere in Atlanta, Dezhu has built the six-story J5 Midtown condos, the Reverb by Hard Rock hotel and neighboring apartments in Castleberry Hill, and most recently the 555 Boulevard project in Old Fourth Ward.

The Pharr Road project’s height would make it an anomaly in the immediate area but not for the blocks east of Peachtree Road overall, where the St. Regis Atlanta and One Buckhead Plaza have stood nearby for years.

A larger apartment building was proposed in 2022 for a site roughly one block closer to Peachtree. But that 20-story building—pitched for a site directly behind Restoration Hardware, where a two-story parking deck stands now—has yet to move forward.

According to ApartmentFinder, the existing low-rise apartments on the Veridian site were built in 1975. The 47-unit complex offers special monthly rates as low as $1,290, per that database.

Demolition permit paperwork filed by developers with the city indicates 10 apartment buildings total would be razed to make way for the condos.

In the gallery above, find more context and imagery, beginning with the proposed Pharr Road sales center.

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In central Buckhead, rare condo tower shows signs of life

Josh Green

Mon, 02/03/2025 – 08:22

Two years after it initially came to light, a project that would bring a rare stack of for-sale condominiums near Buckhead Village is showing signs of life. Norcross-based Dezhu US, an active intown developer, plans to erect a 17-story condo building with relatively large units at 119 Pharr Road. It would replace a two-story rental community called Pharr Manor Apartments, tucked about a block and ½ west of Restoration Hardware Atlanta. New filings indicate the condo project will be called “Veridian Buckhead.” But prior to breaking ground, the development team is planning to convert a small vacant building at 30 Pharr Road—most recently home to Four Fat Cows ice cream shop and bakery—into a sales center for the condo project. The 2,750-square-foot building would be fronted by an artificial green wall and porch, with five parking spaces in front, plus a display kitchen and bathroom inside, according to plans. It stands less than a block from the proposed condo site on Pharr Road. The conversion project is scheduled to come before Buckhead’s SPI-9 Development Review Committee during a Wednesday meeting, as brought by a permit expediter.

Conditions today of the 30 Pharr Road building where a Veridian Buckhead sales center is proposed. Smallwood, Reynolds, Stewart, Stewart & Associates; Dezhu US

Proposed sales center facade at 30 Pharr Road. Smallwood, Reynolds, Stewart, Stewart & Associates; Dezhu US

Dezhu US filed paperwork for land disturbance permits with the City of Atlanta to move forward with the condo project in March 2023, but little has changed since. According to those documents, the project would include 61 condos and eight townhouse units.The luxury project is expected to cost $100 million and span 155,000 square feet overall, according to Atlanta-based Goode Van Slyke Architecture firm, the project’s lead designers.Veridian condos would range from 1,900-square-foot, two-bedroom units to sprawling three-bedroom options with 3,030 square feet, per the architecture firm. The Pharr Road condos are shooting for “a design that captures a level of luxury living unsurpassed in the area,” reads Goode Van Slyke’s project description.

The 119 Pharr Road proposal as viewed from the south, with Peachtree Road at right. Dezhu US; designs, Goode Van Slyke Architecture

Dezhu US; designs, Goode Van Slyke Architecture

The building’s parking garage would be topped with an amenity level featuring a pool, spa, dog park, and yoga studio. Other amenities would check most of today’s new multifamily prerequisites for onsite pampering: fitness center, a demo kitchen, lounge, coworking space, and dog spa.The Pharr Road project would mark Buckhead Village’s largest condo venture since The Charles Buckhead, an 18-story modern-style building with 57 units.Elsewhere in Atlanta, Dezhu has built the six-story J5 Midtown condos, the Reverb by Hard Rock hotel and neighboring apartments in Castleberry Hill, and most recently the 555 Boulevard project in Old Fourth Ward. The Pharr Road project’s height would make it an anomaly in the immediate area but not for the blocks east of Peachtree Road overall, where the St. Regis Atlanta and One Buckhead Plaza have stood nearby for years.A larger apartment building was proposed in 2022 for a site roughly one block closer to Peachtree. But that 20-story building—pitched for a site directly behind Restoration Hardware, where a two-story parking deck stands now—has yet to move forward. According to ApartmentFinder, the existing low-rise apartments on the Veridian site were built in 1975. The 47-unit complex offers special monthly rates as low as $1,290, per that database.Demolition permit paperwork filed by developers with the city indicates 10 apartment buildings total would be razed to make way for the condos. In the gallery above, find more context and imagery, beginning with the proposed Pharr Road sales center. …Follow us on social media: Twitter / Facebook/and now: Instagram • Buckhead news, discussion (Urbanize Atlanta)