Forsyth County megaproject passes ‘pivotal’ development hurdle
Forsyth County megaproject passes ‘pivotal’ development hurdle
Forsyth County megaproject passes ‘pivotal’ development hurdle
Josh Green
Mon, 01/13/2025 – 14:38
With National Hockey League royalty on hand for support, a massive Forsyth County proposal that aims to lure professional hockey back to metro Atlanta has notched another pre-development victory, though significant logistical hurdles remain.
The Forsyth County Commission on Thursday voted to approve a zoning overlay that’s required to bring 100-acre, mixed-use megaproject The Gathering at South Forsyth to fruition. NHL Hall of Famer Bobby Orr was on hand as a “special guest” to show support for the proposal, which would include an NHL-ready, multipurpose arena as an anchor component, per its supporters.
The Gathering’s developer, Vernon Krause, a car dealership mogul and head of Krause Sports and Entertainment, called the commissioners’ zoning approval a “pivotal decision” and another “major step in realizing our visionary and transformative mixed-use project” in a statement following the vote.
Krause said his team remains committed to bringing an NHL expansion franchise to metro Atlanta as the marquee attraction of the ambitious new district, which is expected to cost in excess of $3 billion, with $1 billion of that funding the cornerstone arena that would also stage concerts and events. NHL insiders dropped hints on social media following last week’s vote that helped feed the flames of a rumored expansion in the northern suburbs, with Orr somehow involved.
How the 100-acre project would be positioned where Ronald Reagan Boulevard meets Union Hill Road along Ga. Highway 400.The Gathering at South Forsyth; designs, Nelson
NHL Hall of Famer Bobby Orr (third from left) joined development spearhead Vernon Krause (second from right) in support of The Gathering project at last week’s Forsyth County Commission meeting. Courtesy of The Gathering at South Forsyth
In any case, the blessing from county government marks another win for The Gathering.
In November, Forsyth County residents voted strongly in favor of a referendum that allows county leaders to create a Tax Allocation District to pay for the county’s $225 million portion of the district. That vote two months ago also green-lighted The Gathering’s leadership to start finalizing project details “so we can demonstrate [it] is truly shovel-ready and has full community support,” Krause said at the time.
The proposal for one of Georgia’s fastest-growing and most affluent counties first started coming to light in spring 2023 with promises of potentially luring an NHL franchise back to the Peach State, while building nearly 2,000 new homes and a whopping 1.6 million square feet of buildings devoted to retail, office, and hotel uses.
Forsyth County leadership approved plans last year for providing up to $225 million in future property taxes to help make The Gathering a reality—but only if the new district secures an NHL franchise. (The development team had asked the county for $390 million in incentives.)
The NHL’s reported unwillingness to expand could be a roadblock, however.
The league’s commissioner, Gary Bettman, told the Toronto Star in September no expansion plans beyond the NHL’s current 32 teams are on the horizon, despite well-documented interest in metro Atlanta (in South Forsyth and Alpharetta) and in Houston.
The Gathering at South Forsyth; designs, SCI Architects
The Gathering’s supporters say the TAD is projected to repay the county its $225 million contribution in 12 to 15 years. After that, the estimated $40 million in property tax revenue generated by The Gathering would be channeled to county coffers and Forsyth County Schools, according to Krause and company.
For a refresher on what The Gathering at South Forsyth could ultimately entail, according to the latest project renderings, swing up to the gallery above.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Forsyth County news, discussion (Urbanize Atlanta)
How the 100-acre project would be positioned where Ronald Reagan Boulevard meets Union Hill Road along Ga. Highway 400.The Gathering at South Forsyth; designs, Nelson
A main street and retail corridor in the multi-billion-dollar proposal. The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
Closer look at a planned Gathering greenspace that would act as a centralized social hub. The Gathering at South Forsyth; designs, Nelson
Where the Gathering at South Forsyth arena and other buildings would be located next to Ga. Highway 400. The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
NHL Hall of Famer Bobby Orr (third from left) joined development spearhead Vernon Krause (second from right) in support of The Gathering project at last week’s Forsyth County Commission meeting. Courtesy of The Gathering at South Forsyth
Forsyth County megaproject passes ‘pivotal’ development hurdle
Josh Green
Mon, 01/13/2025 – 14:38
With National Hockey League royalty on hand for support, a massive Forsyth County proposal that aims to lure professional hockey back to metro Atlanta has notched another pre-development victory, though significant logistical hurdles remain.
The Forsyth County Commission on Thursday voted to approve a zoning overlay that’s required to bring 100-acre, mixed-use megaproject The Gathering at South Forsyth to fruition. NHL Hall of Famer Bobby Orr was on hand as a “special guest” to show support for the proposal, which would include an NHL-ready, multipurpose arena as an anchor component, per its supporters.
The Gathering’s developer, Vernon Krause, a car dealership mogul and head of Krause Sports and Entertainment, called the commissioners’ zoning approval a “pivotal decision” and another “major step in realizing our visionary and transformative mixed-use project” in a statement following the vote.
Krause said his team remains committed to bringing an NHL expansion franchise to metro Atlanta as the marquee attraction of the ambitious new district, which is expected to cost in excess of $3 billion, with $1 billion of that funding the cornerstone arena that would also stage concerts and events. NHL insiders dropped hints on social media following last week’s vote that helped feed the flames of a rumored expansion in the northern suburbs, with Orr somehow involved.
How the 100-acre project would be positioned where Ronald Reagan Boulevard meets Union Hill Road along Ga. Highway 400.The Gathering at South Forsyth; designs, Nelson
NHL Hall of Famer Bobby Orr (third from left) joined development spearhead Vernon Krause (second from right) in support of The Gathering project at last week’s Forsyth County Commission meeting. Courtesy of The Gathering at South Forsyth
In any case, the blessing from county government marks another win for The Gathering.
In November, Forsyth County residents voted strongly in favor of a referendum that allows county leaders to create a Tax Allocation District to pay for the county’s $225 million portion of the district. That vote two months ago also green-lighted The Gathering’s leadership to start finalizing project details “so we can demonstrate [it] is truly shovel-ready and has full community support,” Krause said at the time.
The proposal for one of Georgia’s fastest-growing and most affluent counties first started coming to light in spring 2023 with promises of potentially luring an NHL franchise back to the Peach State, while building nearly 2,000 new homes and a whopping 1.6 million square feet of buildings devoted to retail, office, and hotel uses.
Forsyth County leadership approved plans last year for providing up to $225 million in future property taxes to help make The Gathering a reality—but only if the new district secures an NHL franchise. (The development team had asked the county for $390 million in incentives.)
The NHL’s reported unwillingness to expand could be a roadblock, however.
The league’s commissioner, Gary Bettman, told the Toronto Star in September no expansion plans beyond the NHL’s current 32 teams are on the horizon, despite well-documented interest in metro Atlanta (in South Forsyth and Alpharetta) and in Houston.
The Gathering at South Forsyth; designs, SCI Architects
The Gathering’s supporters say the TAD is projected to repay the county its $225 million contribution in 12 to 15 years. After that, the estimated $40 million in property tax revenue generated by The Gathering would be channeled to county coffers and Forsyth County Schools, according to Krause and company.
For a refresher on what The Gathering at South Forsyth could ultimately entail, according to the latest project renderings, swing up to the gallery above.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Forsyth County news, discussion (Urbanize Atlanta)
Tags
Union Hill Road at Ronald Reagan Boulevard
The Gathering at South Forsyth
NHL
Hockey
Professional Hockey
Cumming
South Forsyth
Forsyth County
Stafford Sports
Vernon Krause
Carl Hirsch
The Battery Atlanta
Nelson Architects
Kimley-Horn
Kimley-Horn & Associates
SCI Architects
Stone Planning
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Atlanta Regional Commission
Alexander Babbage
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NOFO Brewing
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Images
How the 100-acre project would be positioned where Ronald Reagan Boulevard meets Union Hill Road along Ga. Highway 400.The Gathering at South Forsyth; designs, Nelson
A main street and retail corridor in the multi-billion-dollar proposal. The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
Closer look at a planned Gathering greenspace that would act as a centralized social hub. The Gathering at South Forsyth; designs, Nelson
Where the Gathering at South Forsyth arena and other buildings would be located next to Ga. Highway 400. The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
NHL Hall of Famer Bobby Orr (third from left) joined development spearhead Vernon Krause (second from right) in support of The Gathering project at last week’s Forsyth County Commission meeting. Courtesy of The Gathering at South Forsyth
Subtitle
NHL legend supports The Gathering at South Forsyth as it edges closer to groundbreaking, per leadership
Neighborhood
Forsyth County
Background Image
Image
Before/After Images
Sponsored Post
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Forsyth County megaproject passes ‘pivotal’ development hurdle
Josh Green
Mon, 01/13/2025 – 14:38
With National Hockey League royalty on hand for support, a massive Forsyth County proposal that aims to lure professional hockey back to metro Atlanta has notched another pre-development victory, though significant logistical hurdles remain.
The Forsyth County Commission on Thursday voted to approve a zoning overlay that’s required to bring 100-acre, mixed-use megaproject The Gathering at South Forsyth to fruition. NHL Hall of Famer Bobby Orr was on hand as a “special guest” to show support for the proposal, which would include an NHL-ready, multipurpose arena as an anchor component, per its supporters.
The Gathering’s developer, Vernon Krause, a car dealership mogul and head of Krause Sports and Entertainment, called the commissioners’ zoning approval a “pivotal decision” and another “major step in realizing our visionary and transformative mixed-use project” in a statement following the vote.
Krause said his team remains committed to bringing an NHL expansion franchise to metro Atlanta as the marquee attraction of the ambitious new district, which is expected to cost in excess of $3 billion, with $1 billion of that funding the cornerstone arena that would also stage concerts and events. NHL insiders dropped hints on social media following last week’s vote that helped feed the flames of a rumored expansion in the northern suburbs, with Orr somehow involved.
How the 100-acre project would be positioned where Ronald Reagan Boulevard meets Union Hill Road along Ga. Highway 400.The Gathering at South Forsyth; designs, Nelson
NHL Hall of Famer Bobby Orr (third from left) joined development spearhead Vernon Krause (second from right) in support of The Gathering project at last week’s Forsyth County Commission meeting. Courtesy of The Gathering at South Forsyth
In any case, the blessing from county government marks another win for The Gathering.
In November, Forsyth County residents voted strongly in favor of a referendum that allows county leaders to create a Tax Allocation District to pay for the county’s $225 million portion of the district. That vote two months ago also green-lighted The Gathering’s leadership to start finalizing project details “so we can demonstrate [it] is truly shovel-ready and has full community support,” Krause said at the time.
The proposal for one of Georgia’s fastest-growing and most affluent counties first started coming to light in spring 2023 with promises of potentially luring an NHL franchise back to the Peach State, while building nearly 2,000 new homes and a whopping 1.6 million square feet of buildings devoted to retail, office, and hotel uses.
Forsyth County leadership approved plans last year for providing up to $225 million in future property taxes to help make The Gathering a reality—but only if the new district secures an NHL franchise. (The development team had asked the county for $390 million in incentives.)
The NHL’s reported unwillingness to expand could be a roadblock, however.
The league’s commissioner, Gary Bettman, told the Toronto Star in September no expansion plans beyond the NHL’s current 32 teams are on the horizon, despite well-documented interest in metro Atlanta (in South Forsyth and Alpharetta) and in Houston.
The Gathering at South Forsyth; designs, SCI Architects
The Gathering’s supporters say the TAD is projected to repay the county its $225 million contribution in 12 to 15 years. After that, the estimated $40 million in property tax revenue generated by The Gathering would be channeled to county coffers and Forsyth County Schools, according to Krause and company.
For a refresher on what The Gathering at South Forsyth could ultimately entail, according to the latest project renderings, swing up to the gallery above.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Forsyth County news, discussion (Urbanize Atlanta)
Tags
Union Hill Road at Ronald Reagan Boulevard
The Gathering at South Forsyth
NHL
Hockey
Professional Hockey
Cumming
South Forsyth
Forsyth County
Stafford Sports
Vernon Krause
Carl Hirsch
The Battery Atlanta
Nelson Architects
Kimley-Horn
Kimley-Horn & Associates
SCI Architects
Stone Planning
Dovin Ficken
Greenberg Traurig
Arizona State University
Sun Devil Athletics
JLL
Novus Innovation Corridor
Atlanta Regional Commission
Alexander Babbage
Atlanta Surveys
Surveys
Cumming City Center
NOFO Brewing
Referendum
Forsyth County Referendum
Bobby Orr
Images
How the 100-acre project would be positioned where Ronald Reagan Boulevard meets Union Hill Road along Ga. Highway 400.The Gathering at South Forsyth; designs, Nelson
A main street and retail corridor in the multi-billion-dollar proposal. The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
Closer look at a planned Gathering greenspace that would act as a centralized social hub. The Gathering at South Forsyth; designs, Nelson
Where the Gathering at South Forsyth arena and other buildings would be located next to Ga. Highway 400. The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, Nelson
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
The Gathering at South Forsyth; designs, SCI Architects
NHL Hall of Famer Bobby Orr (third from left) joined development spearhead Vernon Krause (second from right) in support of The Gathering project at last week’s Forsyth County Commission meeting. Courtesy of The Gathering at South Forsyth
Subtitle
NHL legend supports The Gathering at South Forsyth as it edges closer to groundbreaking, per leadership
Neighborhood
Forsyth County
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Image
Before/After Images
Sponsored Post
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South Downtown reaches major milestone with new Atlanta Tech Village opening
South Downtown reaches major milestone with new Atlanta Tech Village opening
Atlanta Tech Village entrepreneurs bought a South Downtown portfolio in late 2023. The startup incubator now has two locations in the neighborhood.
Atlanta Tech Village entrepreneurs bought a South Downtown portfolio in late 2023. The startup incubator now has two locations in the neighborhood. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Atlanta Tech Village entrepreneurs bought a South Downtown portfolio in late 2023. The startup incubator now has two locations in the neighborhood.
South Downtown reaches major milestone with new Atlanta Tech Village opening
South Downtown reaches major milestone with new Atlanta Tech Village opening
Atlanta Tech Village entrepreneurs bought a South Downtown portfolio in late 2023. The startup incubator now has two locations in the neighborhood.
Atlanta Tech Village entrepreneurs bought a South Downtown portfolio in late 2023. The startup incubator now has two locations in the neighborhood. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Atlanta Tech Village entrepreneurs bought a South Downtown portfolio in late 2023. The startup incubator now has two locations in the neighborhood.
Amazon VP talks data center investment in Georgia: ‘A lot of opportunities for growth’
Amazon VP talks data center investment in Georgia: ‘A lot of opportunities for growth’
Amazon Web Services is not the only major tech company or data center developer eyeing the state, but the Seattle-based company now has a foothold in the state.
Amazon Web Services is not the only major tech company or data center developer eyeing the state, but the Seattle-based company now has a foothold in the state. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Amazon Web Services is not the only major tech company or data center developer eyeing the state, but the Seattle-based company now has a foothold in the state.
Amazon VP talks data center investment in Georgia: ‘A lot of opportunities for growth’
Amazon VP talks data center investment in Georgia: ‘A lot of opportunities for growth’
Amazon Web Services is not the only major tech company or data center developer eyeing the state, but the Seattle-based company now has a foothold in the state.
Amazon Web Services is not the only major tech company or data center developer eyeing the state, but the Seattle-based company now has a foothold in the state. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Amazon Web Services is not the only major tech company or data center developer eyeing the state, but the Seattle-based company now has a foothold in the state.
Mixed-use venture enters pipeline near Piedmont Park, Ponce
Mixed-use venture enters pipeline near Piedmont Park, Ponce
Mixed-use venture enters pipeline near Piedmont Park, Ponce
Josh Green
Mon, 01/13/2025 – 13:10
Here’s proof the densification of Midtown isn’t relegated to the booming core business district.
A mixed-use proposal has come to light that would replace a row of retail shops with more than 100 new residences and other uses between Ponce de Leon Avenue and Piedmont Park, near Midtown’s eastern fringes.
The 728 Monroe Drive NE venture is scheduled for a first reading before the Atlanta City Council Zoning Committee today.
The project, as designed by Atlanta-based Place Maker Design architects, would require rezoning from a community business district to a mixed residential/commercial designation, according to paperwork filed with the zoning committee.
Extent of the retail row in question between 724 and 728 Monroe Drive in Midtown. Google Maps
Footprint of the proposed 121-unit building at 728 Monroe Drive. Place Maker Design, via City of Atlanta Zoning Committee
The .58-acre site falls within the Atlanta Beltline Overlay and is subject to affordable housing requirements. It counts 100 feet of frontage on the west side of Monroe Drive, just north of Ponce, across the street from an Ameris Bank branch and Autohaus Social.
The retail row today houses Drenched Cycle Studio and Realm Dispensary, among other storefronts.
Property records indicate the building last sold in spring 2022 for $3.25 million to an LLC called 728 Monroe CIH.
The redevelopment would see roughly 121 residential units and an unspecified amount of commercial space at one small corner of the building fronting Monroe Drive, alongside the building’s lobby, according to plans filed with the city.
Nineteen of the apartments would be set aside as workforce housing, with rents capped at 80 percent of the area median income.
A parking entry and exit would be located along a current alley on the southern edge of the property, nearest to a gas station next door, per site plans.
How tall the building would stand wasn’t specified, and the development team could not be reached for comment today.
As shown in 2021 marketing materials, an overview of the property facing west to the core of Midtown. Courtesy of Bull Realty
Positioned roughly four blocks from rechristened and expanded Midtown High School, the 9,500-square-foot building dates to 1959 and is zoned C-1 commercial today. It was renovated about eight years ago, and more than 17,000 cars drive by on Monroe per day, with another 50,000 vehicles on Ponce, per Bull Realty marketing materials from 2021.
When listing the property for sale three years ago, Bull Realty officials noted it could operate as a “covered land play” for a future development in a location fit for more density.
Find more site context and imagery in the gallery above.
…
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Twitter / Facebook/and now: Instagram
• Midtown news, discussion (Urbanize Atlanta)
Footprint of the proposed 121-unit building at 728 Monroe Drive. Place Maker Design, via City of Atlanta Zoning Committee
Extent of the retail row in question between 724 and 728 Monroe Drive in Midtown. Google Maps
As shown in 2021 marketing materials, an overview of the property facing west to the core of Midtown. Courtesy of Bull Realty
Parking spaces and two access points included with the property as it stands today. Courtesy of Bull Realty
North views over the property toward Piedmont Park and Buckhead. Courtesy of Bull Realty
The building’s roughly 100 feet of Monroe Drive frontage. Courtesy of Bull Realty
East-facing views over the .56-acre property. Courtesy of Bull Realty
Courtesy of Bull Realty
Courtesy of Bull Realty
Proximity to Ponce City Market and the Beltline’s Eastside Trail, as shown in 2021. Courtesy of Bull Realty
Mixed-use venture enters pipeline near Piedmont Park, Ponce
Josh Green
Mon, 01/13/2025 – 13:10
Here’s proof the densification of Midtown isn’t relegated to the booming core business district.
A mixed-use proposal has come to light that would replace a row of retail shops with more than 100 new residences and other uses between Ponce de Leon Avenue and Piedmont Park, near Midtown’s eastern fringes.
The 728 Monroe Drive NE venture is scheduled for a first reading before the Atlanta City Council Zoning Committee today.
The project, as designed by Atlanta-based Place Maker Design architects, would require rezoning from a community business district to a mixed residential/commercial designation, according to paperwork filed with the zoning committee.
Extent of the retail row in question between 724 and 728 Monroe Drive in Midtown. Google Maps
Footprint of the proposed 121-unit building at 728 Monroe Drive. Place Maker Design, via City of Atlanta Zoning Committee
The .58-acre site falls within the Atlanta Beltline Overlay and is subject to affordable housing requirements. It counts 100 feet of frontage on the west side of Monroe Drive, just north of Ponce, across the street from an Ameris Bank branch and Autohaus Social.
The retail row today houses Drenched Cycle Studio and Realm Dispensary, among other storefronts.
Property records indicate the building last sold in spring 2022 for $3.25 million to an LLC called 728 Monroe CIH.
The redevelopment would see roughly 121 residential units and an unspecified amount of commercial space at one small corner of the building fronting Monroe Drive, alongside the building’s lobby, according to plans filed with the city.
Nineteen of the apartments would be set aside as workforce housing, with rents capped at 80 percent of the area median income.
A parking entry and exit would be located along a current alley on the southern edge of the property, nearest to a gas station next door, per site plans.
How tall the building would stand wasn’t specified, and the development team could not be reached for comment today.
As shown in 2021 marketing materials, an overview of the property facing west to the core of Midtown. Courtesy of Bull Realty
Positioned roughly four blocks from rechristened and expanded Midtown High School, the 9,500-square-foot building dates to 1959 and is zoned C-1 commercial today. It was renovated about eight years ago, and more than 17,000 cars drive by on Monroe per day, with another 50,000 vehicles on Ponce, per Bull Realty marketing materials from 2021.
When listing the property for sale three years ago, Bull Realty officials noted it could operate as a “covered land play” for a future development in a location fit for more density.
Find more site context and imagery in the gallery above.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Midtown news, discussion (Urbanize Atlanta)
Tags
728 Monroe Drive NE
Atlanta Development
Ponce de Leon Avenue
Monroe Drive
Atlanta Real Estate
Retail Leasing
Old Fourth Ward
Virginia-Highland
Midtown High School
City of Atlanta Zoning Committee
Knapp Commercial Real Estate Advisors
Bull Realty
Place Maker Design
Autohaus Social
Images
Footprint of the proposed 121-unit building at 728 Monroe Drive. Place Maker Design, via City of Atlanta Zoning Committee
Extent of the retail row in question between 724 and 728 Monroe Drive in Midtown. Google Maps
As shown in 2021 marketing materials, an overview of the property facing west to the core of Midtown. Courtesy of Bull Realty
Parking spaces and two access points included with the property as it stands today. Courtesy of Bull Realty
North views over the property toward Piedmont Park and Buckhead. Courtesy of Bull Realty
The building’s roughly 100 feet of Monroe Drive frontage. Courtesy of Bull Realty
East-facing views over the .56-acre property. Courtesy of Bull Realty
Courtesy of Bull Realty
Courtesy of Bull Realty
Proximity to Ponce City Market and the Beltline’s Eastside Trail, as shown in 2021. Courtesy of Bull Realty
Subtitle
Proposal would replace current strip of Monroe Drive retail with stacked residences
Neighborhood
Midtown
Background Image
Image
Before/After Images
Sponsored Post
Off Read More
Mixed-use venture enters pipeline near Piedmont Park, Ponce
Josh Green
Mon, 01/13/2025 – 13:10
Here’s proof the densification of Midtown isn’t relegated to the booming core business district.
A mixed-use proposal has come to light that would replace a row of retail shops with more than 100 new residences and other uses between Ponce de Leon Avenue and Piedmont Park, near Midtown’s eastern fringes.
The 728 Monroe Drive NE venture is scheduled for a first reading before the Atlanta City Council Zoning Committee today.
The project, as designed by Atlanta-based Place Maker Design architects, would require rezoning from a community business district to a mixed residential/commercial designation, according to paperwork filed with the zoning committee.
Extent of the retail row in question between 724 and 728 Monroe Drive in Midtown. Google Maps
Footprint of the proposed 121-unit building at 728 Monroe Drive. Place Maker Design, via City of Atlanta Zoning Committee
The .58-acre site falls within the Atlanta Beltline Overlay and is subject to affordable housing requirements. It counts 100 feet of frontage on the west side of Monroe Drive, just north of Ponce, across the street from an Ameris Bank branch and Autohaus Social.
The retail row today houses Drenched Cycle Studio and Realm Dispensary, among other storefronts.
Property records indicate the building last sold in spring 2022 for $3.25 million to an LLC called 728 Monroe CIH.
The redevelopment would see roughly 121 residential units and an unspecified amount of commercial space at one small corner of the building fronting Monroe Drive, alongside the building’s lobby, according to plans filed with the city.
Nineteen of the apartments would be set aside as workforce housing, with rents capped at 80 percent of the area median income.
A parking entry and exit would be located along a current alley on the southern edge of the property, nearest to a gas station next door, per site plans.
How tall the building would stand wasn’t specified, and the development team could not be reached for comment today.
As shown in 2021 marketing materials, an overview of the property facing west to the core of Midtown. Courtesy of Bull Realty
Positioned roughly four blocks from rechristened and expanded Midtown High School, the 9,500-square-foot building dates to 1959 and is zoned C-1 commercial today. It was renovated about eight years ago, and more than 17,000 cars drive by on Monroe per day, with another 50,000 vehicles on Ponce, per Bull Realty marketing materials from 2021.
When listing the property for sale three years ago, Bull Realty officials noted it could operate as a “covered land play” for a future development in a location fit for more density.
Find more site context and imagery in the gallery above.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Midtown news, discussion (Urbanize Atlanta)
Tags
728 Monroe Drive NE
Atlanta Development
Ponce de Leon Avenue
Monroe Drive
Atlanta Real Estate
Retail Leasing
Old Fourth Ward
Virginia-Highland
Midtown High School
City of Atlanta Zoning Committee
Knapp Commercial Real Estate Advisors
Bull Realty
Place Maker Design
Autohaus Social
Images
Footprint of the proposed 121-unit building at 728 Monroe Drive. Place Maker Design, via City of Atlanta Zoning Committee
Extent of the retail row in question between 724 and 728 Monroe Drive in Midtown. Google Maps
As shown in 2021 marketing materials, an overview of the property facing west to the core of Midtown. Courtesy of Bull Realty
Parking spaces and two access points included with the property as it stands today. Courtesy of Bull Realty
North views over the property toward Piedmont Park and Buckhead. Courtesy of Bull Realty
The building’s roughly 100 feet of Monroe Drive frontage. Courtesy of Bull Realty
East-facing views over the .56-acre property. Courtesy of Bull Realty
Courtesy of Bull Realty
Courtesy of Bull Realty
Proximity to Ponce City Market and the Beltline’s Eastside Trail, as shown in 2021. Courtesy of Bull Realty
Subtitle
Proposal would replace current strip of Monroe Drive retail with stacked residences
Neighborhood
Midtown
Background Image
Image
Before/After Images
Sponsored Post
Off
20 photos: Rare snowstorm befalls, beautifies intown Atlanta
20 photos: Rare snowstorm befalls, beautifies intown Atlanta
20 photos: Rare snowstorm befalls, beautifies intown Atlanta
Josh Green
Mon, 01/13/2025 – 08:11
Call it the antithesis of Snowpocalypse 2014.
While metro Atlanta certainly wasn’t without traffic snarls, power outages, and weather-induced vehicle crashes over the wintry weekend that was, the region seemed to have learned its lesson from a decade ago—and obliged orders to stay off the roads, when possible—as Winter Storm Cora dumped more white stuff than expected Friday.
The National Weather Service reported that 3 and ½ inches of snow draped areas around downtown Atlanta (our unofficial, tape-measure count was a bit higher). That was good for the deepest snow total the city has seen in seven years, dating back to January 2018.
The Eastside Trolley Trail as a slushy winter wonderland Saturday afternoon. Josh Green/Urbanize Atlanta
Droves of Atlantans called an early end to the workweek Friday to enjoy the snowy urban wonderland—and then kept the fun going throughout the weekend, even as sledding hills were depleted of slipperiness and the big melt began.
For posterity’s sake, find a quick tour of Atlanta draped in a rare significant snowfall—and how city dwellers made the most of it—in the gallery above.
…
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• 10 wish list items for Atlanta development in 2025 (Urbanize ATL)P
The Friday morning scene at Bessie Branham Park during an actually justifiable snow day for students across the region. Josh Green/Urbanize Atlanta
An army of snow sculptures popped around Atlanta this past weekend, in the wake of Winter Storm Cora. Josh Green/Urbanize Atlanta
Idle seating at Piedmont Park on Saturday. Josh Green/Urbanize Atlanta
The Eastside Trolley Trail as a slushy winter wonderland Saturday afternoon. Josh Green/Urbanize Atlanta
Cold temps and snow piles didn’t keep droves of Atlantans from exercising and socializing on the Beltline. Josh Green/Urbanize Atlanta
Snowy trees and a clear pathway on the Eastside Trail, as seen Saturday afternoon. Josh Green/Urbanize Atlanta
A village of snow people greet Beltline passersby, enjoying rare low HOA fees in the area. Josh Green/Urbanize Atlanta
Eastside Trail snowscapes heading into Midtown. Josh Green/Urbanize Atlanta
Juxtaposition of white powder and modern architecture in the shadow of Fourth Ward Project. Josh Green/Urbanize Atlanta
Time for reflection Saturday afternoon at Historic Fourth Ward Park. Josh Green/Urbanize Atlanta
Pensive snow person enjoying the pond-side amphitheater view. Josh Green/Urbanize Atlanta
Longstanding sculptural artwork with a frosty addition along the Eastside Trail. Josh Green/Urbanize Atlanta
The snow-clad new connection between the Beltline’s Northeast Trail and Piedmont Park’s main meadows. Josh Green/Urbanize Atlanta
Piedmont Park’s Boardwalk over Clear Creek through Midtown woods was enchanting with snow this weekend. Josh Green/Urbanize Atlanta
Icicles on the claws of Sceptre Brewing Arts’ mascot werewolf in the Oakhurst Village on Saturday night. Josh Green/Urbanize Atlanta
Sceptre’s barrel fire was a warming respite near the snow-packed outdoor deck. Josh Green/Urbanize Atlanta
A rather risqué snow-woman somewhere in Kirkwood. Josh Green/Urbanize Atlanta
Dapper snowman as temps dipped below freezing Saturday night. Josh Green/Urbanize Atlanta
Some Oakhurst streets were not just hushed by snowfall but still eerily dark on Saturday night during power outages, save the houses with generators humming. Josh Green/Urbanize Atlanta
Piedmont Park’s inactive Active Oval on Saturday afternoon. Josh Green/Urbanize Atlanta
20 photos: Rare snowstorm befalls, beautifies intown Atlanta
Josh Green
Mon, 01/13/2025 – 08:11
Call it the antithesis of Snowpocalypse 2014.
While metro Atlanta certainly wasn’t without traffic snarls, power outages, and weather-induced vehicle crashes over the wintry weekend that was, the region seemed to have learned its lesson from a decade ago—and obliged orders to stay off the roads, when possible—as Winter Storm Cora dumped more white stuff than expected Friday.
The National Weather Service reported that 3 and ½ inches of snow draped areas around downtown Atlanta (our unofficial, tape-measure count was a bit higher). That was good for the deepest snow total the city has seen in seven years, dating back to January 2018.
The Eastside Trolley Trail as a slushy winter wonderland Saturday afternoon. Josh Green/Urbanize Atlanta
Droves of Atlantans called an early end to the workweek Friday to enjoy the snowy urban wonderland—and then kept the fun going throughout the weekend, even as sledding hills were depleted of slipperiness and the big melt began.
For posterity’s sake, find a quick tour of Atlanta draped in a rare significant snowfall—and how city dwellers made the most of it—in the gallery above.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• 10 wish list items for Atlanta development in 2025 (Urbanize ATL)P
Tags
Piedmont Park
Oakhurst
Decatur
Atlanta Snow
Snow in Atlanta
Atlanta Snow Photos
Beltline
Atlanta BeltLine
Eastside Trail
Bessie Branham Park
Kirkwood
Old Fourth Ward
Fourth Ward Project
Historic Fourth Ward Park
Images
The Friday morning scene at Bessie Branham Park during an actually justifiable snow day for students across the region. Josh Green/Urbanize Atlanta
An army of snow sculptures popped around Atlanta this past weekend, in the wake of Winter Storm Cora. Josh Green/Urbanize Atlanta
Idle seating at Piedmont Park on Saturday. Josh Green/Urbanize Atlanta
The Eastside Trolley Trail as a slushy winter wonderland Saturday afternoon. Josh Green/Urbanize Atlanta
Cold temps and snow piles didn’t keep droves of Atlantans from exercising and socializing on the Beltline. Josh Green/Urbanize Atlanta
Snowy trees and a clear pathway on the Eastside Trail, as seen Saturday afternoon. Josh Green/Urbanize Atlanta
A village of snow people greet Beltline passersby, enjoying rare low HOA fees in the area. Josh Green/Urbanize Atlanta
Eastside Trail snowscapes heading into Midtown. Josh Green/Urbanize Atlanta
Juxtaposition of white powder and modern architecture in the shadow of Fourth Ward Project. Josh Green/Urbanize Atlanta
Time for reflection Saturday afternoon at Historic Fourth Ward Park. Josh Green/Urbanize Atlanta
Pensive snow person enjoying the pond-side amphitheater view. Josh Green/Urbanize Atlanta
Longstanding sculptural artwork with a frosty addition along the Eastside Trail. Josh Green/Urbanize Atlanta
The snow-clad new connection between the Beltline’s Northeast Trail and Piedmont Park’s main meadows. Josh Green/Urbanize Atlanta
Piedmont Park’s Boardwalk over Clear Creek through Midtown woods was enchanting with snow this weekend. Josh Green/Urbanize Atlanta
Icicles on the claws of Sceptre Brewing Arts’ mascot werewolf in the Oakhurst Village on Saturday night. Josh Green/Urbanize Atlanta
Sceptre’s barrel fire was a warming respite near the snow-packed outdoor deck. Josh Green/Urbanize Atlanta
A rather risqué snow-woman somewhere in Kirkwood. Josh Green/Urbanize Atlanta
Dapper snowman as temps dipped below freezing Saturday night. Josh Green/Urbanize Atlanta
Some Oakhurst streets were not just hushed by snowfall but still eerily dark on Saturday night during power outages, save the houses with generators humming. Josh Green/Urbanize Atlanta
Piedmont Park’s inactive Active Oval on Saturday afternoon. Josh Green/Urbanize Atlanta
Subtitle
Quick tour on foot and two wheels through an ATL winter wonderland
Neighborhood
Citywide
Background Image
Image
Before/After Images
Sponsored Post
Off Read More
20 photos: Rare snowstorm befalls, beautifies intown Atlanta
Josh Green
Mon, 01/13/2025 – 08:11
Call it the antithesis of Snowpocalypse 2014.
While metro Atlanta certainly wasn’t without traffic snarls, power outages, and weather-induced vehicle crashes over the wintry weekend that was, the region seemed to have learned its lesson from a decade ago—and obliged orders to stay off the roads, when possible—as Winter Storm Cora dumped more white stuff than expected Friday.
The National Weather Service reported that 3 and ½ inches of snow draped areas around downtown Atlanta (our unofficial, tape-measure count was a bit higher). That was good for the deepest snow total the city has seen in seven years, dating back to January 2018.
The Eastside Trolley Trail as a slushy winter wonderland Saturday afternoon. Josh Green/Urbanize Atlanta
Droves of Atlantans called an early end to the workweek Friday to enjoy the snowy urban wonderland—and then kept the fun going throughout the weekend, even as sledding hills were depleted of slipperiness and the big melt began.
For posterity’s sake, find a quick tour of Atlanta draped in a rare significant snowfall—and how city dwellers made the most of it—in the gallery above.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• 10 wish list items for Atlanta development in 2025 (Urbanize ATL)P
Tags
Piedmont Park
Oakhurst
Decatur
Atlanta Snow
Snow in Atlanta
Atlanta Snow Photos
Beltline
Atlanta BeltLine
Eastside Trail
Bessie Branham Park
Kirkwood
Old Fourth Ward
Fourth Ward Project
Historic Fourth Ward Park
Images
The Friday morning scene at Bessie Branham Park during an actually justifiable snow day for students across the region. Josh Green/Urbanize Atlanta
An army of snow sculptures popped around Atlanta this past weekend, in the wake of Winter Storm Cora. Josh Green/Urbanize Atlanta
Idle seating at Piedmont Park on Saturday. Josh Green/Urbanize Atlanta
The Eastside Trolley Trail as a slushy winter wonderland Saturday afternoon. Josh Green/Urbanize Atlanta
Cold temps and snow piles didn’t keep droves of Atlantans from exercising and socializing on the Beltline. Josh Green/Urbanize Atlanta
Snowy trees and a clear pathway on the Eastside Trail, as seen Saturday afternoon. Josh Green/Urbanize Atlanta
A village of snow people greet Beltline passersby, enjoying rare low HOA fees in the area. Josh Green/Urbanize Atlanta
Eastside Trail snowscapes heading into Midtown. Josh Green/Urbanize Atlanta
Juxtaposition of white powder and modern architecture in the shadow of Fourth Ward Project. Josh Green/Urbanize Atlanta
Time for reflection Saturday afternoon at Historic Fourth Ward Park. Josh Green/Urbanize Atlanta
Pensive snow person enjoying the pond-side amphitheater view. Josh Green/Urbanize Atlanta
Longstanding sculptural artwork with a frosty addition along the Eastside Trail. Josh Green/Urbanize Atlanta
The snow-clad new connection between the Beltline’s Northeast Trail and Piedmont Park’s main meadows. Josh Green/Urbanize Atlanta
Piedmont Park’s Boardwalk over Clear Creek through Midtown woods was enchanting with snow this weekend. Josh Green/Urbanize Atlanta
Icicles on the claws of Sceptre Brewing Arts’ mascot werewolf in the Oakhurst Village on Saturday night. Josh Green/Urbanize Atlanta
Sceptre’s barrel fire was a warming respite near the snow-packed outdoor deck. Josh Green/Urbanize Atlanta
A rather risqué snow-woman somewhere in Kirkwood. Josh Green/Urbanize Atlanta
Dapper snowman as temps dipped below freezing Saturday night. Josh Green/Urbanize Atlanta
Some Oakhurst streets were not just hushed by snowfall but still eerily dark on Saturday night during power outages, save the houses with generators humming. Josh Green/Urbanize Atlanta
Piedmont Park’s inactive Active Oval on Saturday afternoon. Josh Green/Urbanize Atlanta
Subtitle
Quick tour on foot and two wheels through an ATL winter wonderland
Neighborhood
Citywide
Background Image
Image
Before/After Images
Sponsored Post
Off
Glenstar Wraps Up 1st Phase of $415M SC Commerce Park
Glenstar Wraps Up 1st Phase of $415M SC Commerce Park
It took just over a year for Glenstar Logistics to complete the first of five buildings at 290-acre the Cherokee Commerce Center 85 (CCC-85) in Gaffney, S.C. The company broke ground on the 550,520-square-foot building in October 2023. The site is adjacent to Interstate 85 in Upstate South Carolina’s Cherokee County industrial corridor. CrossHarbor Capital Partners supplied $38.2 million in construction financing for what is expected to be a $415 million project.
Slated for completion in Q4 2024, CCC-85 Building 2 is being built on a speculative basis with the flexibility to expand to 1.3 million square feet. Potential uses include warehousing and distribution, food processing, assembly/light manufacturing and refrigeration/cold storage. CCC-85 will offer a power capacity of up to 54 megawatts.
Glenstar Logistics’ partners at CCC-85 include capital partner Creek Lane Capital, general contractor The Conlan Company, and architect Ware Malcomb. John Montgomery, Garrett Scott, Brockton Hall and Dillon Swayngim of the Spartanburg office of Colliers are marketing the building on behalf of ownership.
The post Glenstar Wraps Up 1st Phase of $415M SC Commerce Park appeared first on Connect CRE.
It took just over a year for Glenstar Logistics to complete the first of five buildings at 290-acre the Cherokee Commerce Center 85 (CCC-85) in Gaffney, S.C. The company broke ground on the 550,520-square-foot building in October 2023. The site is adjacent to Interstate 85 in Upstate South Carolina’s Cherokee County industrial corridor. CrossHarbor Capital Partners …
The post Glenstar Wraps Up 1st Phase of $415M SC Commerce Park appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News
It took just over a year for Glenstar Logistics to complete the first of five buildings at 290-acre the Cherokee Commerce Center 85 (CCC-85) in Gaffney, S.C. The company broke ground on the 550,520-square-foot building in October 2023. The site is adjacent to Interstate 85 in Upstate South Carolina’s Cherokee County industrial corridor. CrossHarbor Capital Partners …
The post Glenstar Wraps Up 1st Phase of $415M SC Commerce Park appeared first on Connect CRE.
NEIP Acquires Charlotte Highrise Office Building
NEIP Acquires Charlotte Highrise Office Building
IPA Capital Markets (a division of Marcus & Millichap (NYSE: MMI)) and Green Harbor Capital secured $18 million in financing for the $32 million acquisition of a 31-story Class A office building located at 121 W. Trade Street in Charlotte.
Bobby Werhane in the firm’s Charlotte office and Griffin Dunaway, principal at Green Harbor Capital, secured the financing with a local credit union on behalf of New England Investment Properties.
Terms of the 5-year loan include a 6.625% interest rate with a 25-year amortization period, a loan-to-value of 65% and no prepayment penalty.
The property totals 334,368 rentable square feet and is located next to Tyron Street Station. Retail amenities include Reid’s Fine Foods, Charlotte City Club, and a barbershop. The property also features a common building wellness room and podcast studio, a tenant hub with a training room, conference room and lounge, and recently renovated common areas on the upper floors.
The post NEIP Acquires Charlotte Highrise Office Building appeared first on Connect CRE.
IPA Capital Markets (a division of Marcus & Millichap (NYSE: MMI)) and Green Harbor Capital secured $18 million in financing for the $32 million acquisition of a 31-story Class A office building located at 121 W. Trade Street in Charlotte. Bobby Werhane in the firm’s Charlotte office and Griffin Dunaway, principal at Green Harbor Capital, secured the financing with …
The post NEIP Acquires Charlotte Highrise Office Building appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News
IPA Capital Markets (a division of Marcus & Millichap (NYSE: MMI)) and Green Harbor Capital secured $18 million in financing for the $32 million acquisition of a 31-story Class A office building located at 121 W. Trade Street in Charlotte. Bobby Werhane in the firm’s Charlotte office and Griffin Dunaway, principal at Green Harbor Capital, secured the financing with …
The post NEIP Acquires Charlotte Highrise Office Building appeared first on Connect CRE.
Trammell Crow Co. promotes Atlanta SVP to principal
Trammell Crow Co. promotes Atlanta SVP to principal
A leading developer of commercial real estate in the U.S. has named a new Atlanta-area principal.
A leading developer of commercial real estate in the U.S. has named a new Atlanta-area principal. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
A leading developer of commercial real estate in the U.S. has named a new Atlanta-area principal.