Near Underground Atlanta, ‘transformative,’ multi-building project moves forward

Near Underground Atlanta, ‘transformative,’ multi-building project moves forward

Near Underground Atlanta, ‘transformative,’ multi-building project moves forward

Near Underground Atlanta, ‘transformative,’ multi-building project moves forward

Josh Green

Fri, 02/07/2025 – 08:08

On the eve of storied nightclub MJQ Concourse’s opening, Underground Atlanta leadership recently spoke about additional housing being the only path toward a true resurgence in downtown. 

For the second time this week, plans have been put forward to start making that a reality in potentially significant ways. 

The 1 Peachtree infill project—proposed as 65 units of senior housing, situated where Peachtree and Decatur streets meet, immediately north of Underground Atlanta—has taken a step toward groundbreaking as what could be the first phase of a multi-building effort in surrounding blocks. 

Development officials called the project “transformative” and “essential” in communications with Urbanize Atlanta this week. 

According to renderings, the slim 1 Peachtree building would rise between an existing parking garage (masking one façade from public view) and Peachtree Street. 

The development team filed paperwork this week with Atlanta’s Department of City Planning for a Special Administrative Permit to begin construction on 1 Peachtree. 

According to those documents, the building would see a mix of one-bedroom and studio apartments. 


The building’s planned Peachtree Street facade, with an existing parking structure behind it. Courtesy of The Integral Group

The 1 Peachtree filings come after a much larger housing proposal for downtown—the Georgia-Pacific Center skyscraper’s conversion to more than 400 apartments and other uses—earned the Office of Zoning and Development’s approval to proceed toward groundbreaking this week. 

A development partnership called Two Peachtree Partners LLC—consisting of Underground Atlanta owners Lalani Ventures, The Integral Group, The Atlantic Companies, and office leasing firm T. Dallas Smith and Company—is moving the 1 Peachtree project forward.

Rick White, Integral’s senior vice president, said 1 Peachtree will see 65 rental units take shape for residents age 62 and older, creating “a vital housing option” for seniors earning at max 60 percent of the Area Median Income. 

Access to transit and walkable commercial options are among the location’s perks, per White. 


Looking south, the open plaza site where 1 Peachtree is planned, with Underground Atlanta in the distance. The taller 2 Peachtree tower is shown at right. Google Maps

A timeline for groundbreaking will be announced later this year, White said.  

“The direction is clear: to create a thriving, transit-connected downtown that fosters inclusive growth and sets a new standard for urban development in Atlanta,” White wrote via email. 

“As work begins on 1 Peachtree,” White continued, “it sets in motion the broader vision for [additional, neighboring projects] 2 Peachtree, 33 Pryor St., and 14 Marietta. Together, these developments will activate the streets, attract new businesses, and drive long-term economic growth.” 

All of the projects listed above will be anchored by Five Points MARTA station and feed into Mayor Andre Dickens’ plans for enlivening downtown and creating housing, said White.

“As Invest Atlanta’s selected developer for this ambitious effort,” he noted, “Two Peachtree Partners… brings together industry leaders with deep expertise in urban development, investment, and real estate strategy to create a dynamic and sustainable future for the city.”

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

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Images


The building’s planned Peachtree Street facade, with an existing parking structure behind it. Courtesy of The Integral Group


Looking south, the open plaza site where 1 Peachtree is planned, with Underground Atlanta in the distance. The taller 2 Peachtree tower is shown at right. Google Maps

Subtitle
1 Peachtree development to mark first phase anchored by Five Points MARTA station
Neighborhood
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A large development project shown in beige and glass under cloudy skies in Atlanta, near wide streets.
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Near Underground Atlanta, ‘transformative,’ multi-building project moves forward

Josh Green

Fri, 02/07/2025 – 08:08

On the eve of storied nightclub MJQ Concourse’s opening, Underground Atlanta leadership recently spoke about additional housing being the only path toward a true resurgence in downtown. For the second time this week, plans have been put forward to start making that a reality in potentially significant ways. The 1 Peachtree infill project—proposed as 65 units of senior housing, situated where Peachtree and Decatur streets meet, immediately north of Underground Atlanta—has taken a step toward groundbreaking as what could be the first phase of a multi-building effort in surrounding blocks. Development officials called the project “transformative” and “essential” in communications with Urbanize Atlanta this week. According to renderings, the slim 1 Peachtree building would rise between an existing parking garage (masking one façade from public view) and Peachtree Street. The development team filed paperwork this week with Atlanta’s Department of City Planning for a Special Administrative Permit to begin construction on 1 Peachtree. According to those documents, the building would see a mix of one-bedroom and studio apartments. 

The building’s planned Peachtree Street facade, with an existing parking structure behind it. Courtesy of The Integral Group

The 1 Peachtree filings come after a much larger housing proposal for downtown—the Georgia-Pacific Center skyscraper’s conversion to more than 400 apartments and other uses—earned the Office of Zoning and Development’s approval to proceed toward groundbreaking this week. A development partnership called Two Peachtree Partners LLC—consisting of Underground Atlanta owners Lalani Ventures, The Integral Group, The Atlantic Companies, and office leasing firm T. Dallas Smith and Company—is moving the 1 Peachtree project forward.Rick White, Integral’s senior vice president, said 1 Peachtree will see 65 rental units take shape for residents age 62 and older, creating “a vital housing option” for seniors earning at max 60 percent of the Area Median Income. Access to transit and walkable commercial options are among the location’s perks, per White. 

Looking south, the open plaza site where 1 Peachtree is planned, with Underground Atlanta in the distance. The taller 2 Peachtree tower is shown at right. Google Maps

A timeline for groundbreaking will be announced later this year, White said.  “The direction is clear: to create a thriving, transit-connected downtown that fosters inclusive growth and sets a new standard for urban development in Atlanta,” White wrote via email. “As work begins on 1 Peachtree,” White continued, “it sets in motion the broader vision for [additional, neighboring projects] 2 Peachtree, 33 Pryor St., and 14 Marietta. Together, these developments will activate the streets, attract new businesses, and drive long-term economic growth.” All of the projects listed above will be anchored by Five Points MARTA station and feed into Mayor Andre Dickens’ plans for enlivening downtown and creating housing, said White.“As Invest Atlanta’s selected developer for this ambitious effort,” he noted, “Two Peachtree Partners… brings together industry leaders with deep expertise in urban development, investment, and real estate strategy to create a dynamic and sustainable future for the city.”…Follow us on social media: Twitter / Facebook/and now: Instagram  • Downtown news, discussion (Urbanize Atlanta)

Tags

1 Peachtree St. SE
1 Peachtree
senior housing
Affordable Housing
Invest Atlanta
Two Peachtree Partners LLC
Mayor Andre Dickens
Department of City Planning
Downtown Development
Atlanta Development
Atlanta Construction
Five Points MARTA Station
Decatur Street
T. Dallas Smith & Company
Lalani Ventures
The Integral Group
The Atlantic Companies
Five Points
Infill Development
Infill Housing
Infill project
Atlanta Infill

Images

The building’s planned Peachtree Street facade, with an existing parking structure behind it. Courtesy of The Integral Group

Looking south, the open plaza site where 1 Peachtree is planned, with Underground Atlanta in the distance. The taller 2 Peachtree tower is shown at right. Google Maps

Subtitle
1 Peachtree development to mark first phase anchored by Five Points MARTA station

Neighborhood
Downtown

Background Image

Image

Before/After Images

Sponsored Post
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Near Underground Atlanta, ‘transformative,’ multi-building project moves forward

Josh Green

Fri, 02/07/2025 – 08:08

On the eve of storied nightclub MJQ Concourse’s opening, Underground Atlanta leadership recently spoke about additional housing being the only path toward a true resurgence in downtown. For the second time this week, plans have been put forward to start making that a reality in potentially significant ways. The 1 Peachtree infill project—proposed as 65 units of senior housing, situated where Peachtree and Decatur streets meet, immediately north of Underground Atlanta—has taken a step toward groundbreaking as what could be the first phase of a multi-building effort in surrounding blocks. Development officials called the project “transformative” and “essential” in communications with Urbanize Atlanta this week. According to renderings, the slim 1 Peachtree building would rise between an existing parking garage (masking one façade from public view) and Peachtree Street. The development team filed paperwork this week with Atlanta’s Department of City Planning for a Special Administrative Permit to begin construction on 1 Peachtree. According to those documents, the building would see a mix of one-bedroom and studio apartments. 

The building’s planned Peachtree Street facade, with an existing parking structure behind it. Courtesy of The Integral Group

The 1 Peachtree filings come after a much larger housing proposal for downtown—the Georgia-Pacific Center skyscraper’s conversion to more than 400 apartments and other uses—earned the Office of Zoning and Development’s approval to proceed toward groundbreaking this week. A development partnership called Two Peachtree Partners LLC—consisting of Underground Atlanta owners Lalani Ventures, The Integral Group, The Atlantic Companies, and office leasing firm T. Dallas Smith and Company—is moving the 1 Peachtree project forward.Rick White, Integral’s senior vice president, said 1 Peachtree will see 65 rental units take shape for residents age 62 and older, creating “a vital housing option” for seniors earning at max 60 percent of the Area Median Income. Access to transit and walkable commercial options are among the location’s perks, per White. 

Looking south, the open plaza site where 1 Peachtree is planned, with Underground Atlanta in the distance. The taller 2 Peachtree tower is shown at right. Google Maps

A timeline for groundbreaking will be announced later this year, White said.  “The direction is clear: to create a thriving, transit-connected downtown that fosters inclusive growth and sets a new standard for urban development in Atlanta,” White wrote via email. “As work begins on 1 Peachtree,” White continued, “it sets in motion the broader vision for [additional, neighboring projects] 2 Peachtree, 33 Pryor St., and 14 Marietta. Together, these developments will activate the streets, attract new businesses, and drive long-term economic growth.” All of the projects listed above will be anchored by Five Points MARTA station and feed into Mayor Andre Dickens’ plans for enlivening downtown and creating housing, said White.“As Invest Atlanta’s selected developer for this ambitious effort,” he noted, “Two Peachtree Partners… brings together industry leaders with deep expertise in urban development, investment, and real estate strategy to create a dynamic and sustainable future for the city.”…Follow us on social media: Twitter / Facebook/and now: Instagram  • Downtown news, discussion (Urbanize Atlanta)

Tags

1 Peachtree St. SE
1 Peachtree
senior housing
Affordable Housing
Invest Atlanta
Two Peachtree Partners LLC
Mayor Andre Dickens
Department of City Planning
Downtown Development
Atlanta Development
Atlanta Construction
Five Points MARTA Station
Decatur Street
T. Dallas Smith & Company
Lalani Ventures
The Integral Group
The Atlantic Companies
Five Points
Infill Development
Infill Housing
Infill project
Atlanta Infill

Images

The building’s planned Peachtree Street facade, with an existing parking structure behind it. Courtesy of The Integral Group

Looking south, the open plaza site where 1 Peachtree is planned, with Underground Atlanta in the distance. The taller 2 Peachtree tower is shown at right. Google Maps

Subtitle
1 Peachtree development to mark first phase anchored by Five Points MARTA station

Neighborhood
Downtown

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Image

Before/After Images

Sponsored Post
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Davidson Craven Planning 3M-SF Lexington Industrial Park

Davidson Craven Planning 3M-SF Lexington Industrial Park

Davidson Craven Planning 3M-SF Lexington Industrial Park

Davidson Craven has begun work on the CenterPoint 85 Industrial Center. The project is located on I-85 at the intersection of U.S. Highway 64 in Lexington. At buildout, the site can accommodate over 3 million square feet of industrial space. The Triad Business Journal reports that in December, Davidson Craven purchased about 293 acres for the project for a total of $10.6 million.

Davidson Craven has started work on the project’s first building, an approximately 272,000-square-foot tilt-up property located on about 35 acres. CBRE is handling leasing for the project. The first building is slated to be completed in late 2025. The park is a long-term initiative to be completed over the next several years.

The development’s name, CenterPoint, refers to its central location on I-85 between Charlotte, Greensboro, Washington, D.C., and Atlanta.

The post Davidson Craven Planning 3M-SF Lexington Industrial Park appeared first on Connect CRE.

​  Davidson Craven has begun work on the CenterPoint 85 Industrial Center. The project is located on I-85 at the intersection of U.S. Highway 64 in Lexington. At buildout, the site can accommodate over 3 million square feet of industrial space. The Triad Business Journal reports that in December, Davidson Craven purchased about 293 acres for …
The post Davidson Craven Planning 3M-SF Lexington Industrial Park appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News

Davidson Craven has begun work on the CenterPoint 85 Industrial Center. The project is located on I-85 at the intersection of U.S. Highway 64 in Lexington. At buildout, the site can accommodate over 3 million square feet of industrial space. The Triad Business Journal reports that in December, Davidson Craven purchased about 293 acres for …
The post Davidson Craven Planning 3M-SF Lexington Industrial Park appeared first on Connect CRE.

Atlanta ranks sixth in US for office-to-residential conversion activity

Atlanta ranks sixth in US for office-to-residential conversion activity

Atlanta ranks sixth in US for office-to-residential conversion activity

Atlanta is a top market for office-to-residential conversion projects in the U.S. Here’s what that might mean for Downtown.

​  Atlanta is a top market for office-to-residential conversion projects in the U.S. Here’s what that might mean for Downtown. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)

Atlanta is a top market for office-to-residential conversion projects in the U.S. Here’s what that might mean for Downtown.

Atlanta ranks sixth in US for office-to-residential conversion activity

Atlanta ranks sixth in US for office-to-residential conversion activity

Atlanta ranks sixth in US for office-to-residential conversion activity

Atlanta is a top market for office-to-residential conversion projects in the U.S. Here’s what that might mean for Downtown.

​  Atlanta is a top market for office-to-residential conversion projects in the U.S. Here’s what that might mean for Downtown. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)

Atlanta is a top market for office-to-residential conversion projects in the U.S. Here’s what that might mean for Downtown.

Interlock district’s swanky rooftop zone lands tenant, eyes reopening

Interlock district’s swanky rooftop zone lands tenant, eyes reopening

Interlock district’s swanky rooftop zone lands tenant, eyes reopening

Interlock district’s swanky rooftop zone lands tenant, eyes reopening

Josh Green

Thu, 02/06/2025 – 15:35

Following a stab at operating as a pricey, members-only club and then a sudden closure in August, one of the largest and most unique rooftop social spaces in Atlanta has new life on tap. 

Real estate investment firm Armada Hoffler announced today it has leased the multifaceted rooftop space atop The Interlock district in West Midtown to Atlanta-based communal hub, events facility, and workspace The Gathering Spot.  

The new members-only concept, Retreat at The Gathering Spot, will occupy 38,000 square feet of rooftop space with a swanky pool area and sweeping views from Buckhead to downtown. Other facets will see two full-service restaurants and sections meant for events, workshops, and flexible workspaces. (Find our photo tour of all rooftop spaces just before they opened over here.)

The Gathering Spot, which is expanding from its original location off North Avenue, will also occupy 20,000 square feet of office space at the SJC Ventures development. The new spaces are scheduled to open sometime this summer, officials announced today. 

With designs inspired by Mykonos’ garden lounges, Monaco’s cabanas, and even cruise-ship decks, the rooftop portion at Interlock was operated for two years by Slater Hospitality (creators of  Ponce City Market tourist-destination The Roof) as L.O.A., or Leave Of Absence. 


Katie Bricker Photography


Katie Bricker Photography

Ryan Wilson, The Gathering Spot cofounder and CEO, predicted the new digs will provide “a dynamic environment for business meetings and networking” and “a respite from the day-to-day,” where members can “transition from closing deals to unwinding with friends, engaging in wellness experiences, and enjoying a social retreat that recharges and inspires,” according to a statement. 

The Gathering Spot, described by founders as “the largest Black-owned community in the United States,” was started in 2016 at Atlanta’s North Yards Business Park. It now counts two more locations in Los Angeles and Washington D.C. and roughly 12,000 members nationwide. 

Membership to Retreat atop The Interlock district will come by invitation only, and candidates must first be members of The Gathering Spot, per officials. Club memberships in Atlanta currently start at $2,100 annually. 


Katie Bricker Photography


Katie Bricker Photography

Fresh Beltline pitstop

In other occupancy news, developer Portman today announced the first Beltline-adjacent restaurant space—a concept from the creator of MF Sushi, Kingo Room, and other restaurants—has begun opening at its Junction Krog District mixed-use project. 

Yuji, a Japanese-modern restaurant by Kinjo Enterprise, has started debuting its Kaiseki-inspired menu in an upscale buildout along the Eastside Trail, just west of Krog Street Market. 


Courtesy of Portman

Yuji is situated on the ground floor and connected with what Portman calls the “expansive public porch” of its sleekly contemporary, black-painted building. The restaurant includes two outdoor bars, along with a 1,700-square-foot patio for quaffing sake, cocktails, and beer on draft. (A range of mocktails are also offered.)

Another feature is a Yuji walk-up window for to-go orders with a touchscreen display. 

Beyond the Japanese concept, coffee and cocktail purveyor Brash Coffee Roasters recently opened at Junction Krog District. Italian concept YEPPA&co is now on pace to open this summer, officials said today. 


The first new Junction Krog District restaurant is described as a Japanese-modern eatery with a Kaiseki-inspired menu offering fresh and seasonal dishes.Courtesy of Portman

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Marietta Street Artery news, discussion (Urbanize Atlanta) 

Images


Katie Bricker Photography


Katie Bricker Photography


Katie Bricker Photography


Katie Bricker Photography


The first new Junction Krog District restaurant is described as a Japanese-modern eatery with a Kaiseki-inspired menu offering fresh and seasonal dishes.Courtesy of Portman


Courtesy of Portman

Subtitle
Plus, first look at latest restaurant on Atlanta Beltline’s Eastside Trail
Neighborhood
Background Image
Image
A photo of a large nice rooftop zone with restaurants and an infinity pool under blue skies in Atlanta.
Before/After Images
Sponsored Post
Off

Interlock district’s swanky rooftop zone lands tenant, eyes reopening

Josh Green

Thu, 02/06/2025 – 15:35

Following a stab at operating as a pricey, members-only club and then a sudden closure in August, one of the largest and most unique rooftop social spaces in Atlanta has new life on tap. Real estate investment firm Armada Hoffler announced today it has leased the multifaceted rooftop space atop The Interlock district in West Midtown to Atlanta-based communal hub, events facility, and workspace The Gathering Spot.  The new members-only concept, Retreat at The Gathering Spot, will occupy 38,000 square feet of rooftop space with a swanky pool area and sweeping views from Buckhead to downtown. Other facets will see two full-service restaurants and sections meant for events, workshops, and flexible workspaces. (Find our photo tour of all rooftop spaces just before they opened over here.)The Gathering Spot, which is expanding from its original location off North Avenue, will also occupy 20,000 square feet of office space at the SJC Ventures development. The new spaces are scheduled to open sometime this summer, officials announced today. With designs inspired by Mykonos’ garden lounges, Monaco’s cabanas, and even cruise-ship decks, the rooftop portion at Interlock was operated for two years by Slater Hospitality (creators of  Ponce City Market tourist-destination The Roof) as L.O.A., or Leave Of Absence. 

Katie Bricker Photography

Katie Bricker Photography

Ryan Wilson, The Gathering Spot cofounder and CEO, predicted the new digs will provide “a dynamic environment for business meetings and networking” and “a respite from the day-to-day,” where members can “transition from closing deals to unwinding with friends, engaging in wellness experiences, and enjoying a social retreat that recharges and inspires,” according to a statement. The Gathering Spot, described by founders as “the largest Black-owned community in the United States,” was started in 2016 at Atlanta’s North Yards Business Park. It now counts two more locations in Los Angeles and Washington D.C. and roughly 12,000 members nationwide. Membership to Retreat atop The Interlock district will come by invitation only, and candidates must first be members of The Gathering Spot, per officials. Club memberships in Atlanta currently start at $2,100 annually. 

Katie Bricker Photography

Katie Bricker Photography

…Fresh Beltline pitstopIn other occupancy news, developer Portman today announced the first Beltline-adjacent restaurant space—a concept from the creator of MF Sushi, Kingo Room, and other restaurants—has begun opening at its Junction Krog District mixed-use project. Yuji, a Japanese-modern restaurant by Kinjo Enterprise, has started debuting its Kaiseki-inspired menu in an upscale buildout along the Eastside Trail, just west of Krog Street Market. 

Courtesy of Portman

Yuji is situated on the ground floor and connected with what Portman calls the “expansive public porch” of its sleekly contemporary, black-painted building. The restaurant includes two outdoor bars, along with a 1,700-square-foot patio for quaffing sake, cocktails, and beer on draft. (A range of mocktails are also offered.)Another feature is a Yuji walk-up window for to-go orders with a touchscreen display. Beyond the Japanese concept, coffee and cocktail purveyor Brash Coffee Roasters recently opened at Junction Krog District. Italian concept YEPPA&co is now on pace to open this summer, officials said today. 

The first new Junction Krog District restaurant is described as a Japanese-modern eatery with a Kaiseki-inspired menu offering fresh and seasonal dishes.Courtesy of Portman

…Follow us on social media: Twitter / Facebook/and now: Instagram  • Marietta Street Artery news, discussion (Urbanize Atlanta) 

Tags

1115 Howell Mill Road NW
The Interlock
SJC Ventures
S.J. Collins Enterprises
Home Park
Rooftop L.O.A.
L.O.A.
Chil & Co.
Rooftop pools
West Midtown
Atlanta Development
Atlanta Mixed-Use
ASD|SKY
Leave of Absence
Atlanta Rooftop Bars
Rooftop at Ponce City Market
Mykonos
Monaco
Mandy Slater
Slater Hospitality
The Gathering Spot
Black-Owned
667 AUBURN AVENUE NE
Junction Krog District
O4W Office
Portman Holdings
Portman Architecture
Studioplex
SPX
Krog District
Krog Street Market
Beltline
Eastside Trail
Atlanta BeltLine
Offices
Armada Hoffler Properties

Images

Katie Bricker Photography

Katie Bricker Photography

Katie Bricker Photography

Katie Bricker Photography

The first new Junction Krog District restaurant is described as a Japanese-modern eatery with a Kaiseki-inspired menu offering fresh and seasonal dishes.Courtesy of Portman

Courtesy of Portman

Subtitle
Plus, first look at latest restaurant on Atlanta Beltline’s Eastside Trail

Neighborhood
Marietta Street Artery

Background Image

Image

Associated Project

The Interlock – 1115 Howell Mill Road NW
667 Auburn Avenue NE

Before/After Images

Sponsored Post
Off  Read More 

Interlock district’s swanky rooftop zone lands tenant, eyes reopening

Josh Green

Thu, 02/06/2025 – 15:35

Following a stab at operating as a pricey, members-only club and then a sudden closure in August, one of the largest and most unique rooftop social spaces in Atlanta has new life on tap. Real estate investment firm Armada Hoffler announced today it has leased the multifaceted rooftop space atop The Interlock district in West Midtown to Atlanta-based communal hub, events facility, and workspace The Gathering Spot.  The new members-only concept, Retreat at The Gathering Spot, will occupy 38,000 square feet of rooftop space with a swanky pool area and sweeping views from Buckhead to downtown. Other facets will see two full-service restaurants and sections meant for events, workshops, and flexible workspaces. (Find our photo tour of all rooftop spaces just before they opened over here.)The Gathering Spot, which is expanding from its original location off North Avenue, will also occupy 20,000 square feet of office space at the SJC Ventures development. The new spaces are scheduled to open sometime this summer, officials announced today. With designs inspired by Mykonos’ garden lounges, Monaco’s cabanas, and even cruise-ship decks, the rooftop portion at Interlock was operated for two years by Slater Hospitality (creators of  Ponce City Market tourist-destination The Roof) as L.O.A., or Leave Of Absence. 

Katie Bricker Photography

Katie Bricker Photography

Ryan Wilson, The Gathering Spot cofounder and CEO, predicted the new digs will provide “a dynamic environment for business meetings and networking” and “a respite from the day-to-day,” where members can “transition from closing deals to unwinding with friends, engaging in wellness experiences, and enjoying a social retreat that recharges and inspires,” according to a statement. The Gathering Spot, described by founders as “the largest Black-owned community in the United States,” was started in 2016 at Atlanta’s North Yards Business Park. It now counts two more locations in Los Angeles and Washington D.C. and roughly 12,000 members nationwide. Membership to Retreat atop The Interlock district will come by invitation only, and candidates must first be members of The Gathering Spot, per officials. Club memberships in Atlanta currently start at $2,100 annually. 

Katie Bricker Photography

Katie Bricker Photography

…Fresh Beltline pitstopIn other occupancy news, developer Portman today announced the first Beltline-adjacent restaurant space—a concept from the creator of MF Sushi, Kingo Room, and other restaurants—has begun opening at its Junction Krog District mixed-use project. Yuji, a Japanese-modern restaurant by Kinjo Enterprise, has started debuting its Kaiseki-inspired menu in an upscale buildout along the Eastside Trail, just west of Krog Street Market. 

Courtesy of Portman

Yuji is situated on the ground floor and connected with what Portman calls the “expansive public porch” of its sleekly contemporary, black-painted building. The restaurant includes two outdoor bars, along with a 1,700-square-foot patio for quaffing sake, cocktails, and beer on draft. (A range of mocktails are also offered.)Another feature is a Yuji walk-up window for to-go orders with a touchscreen display. Beyond the Japanese concept, coffee and cocktail purveyor Brash Coffee Roasters recently opened at Junction Krog District. Italian concept YEPPA&co is now on pace to open this summer, officials said today. 

The first new Junction Krog District restaurant is described as a Japanese-modern eatery with a Kaiseki-inspired menu offering fresh and seasonal dishes.Courtesy of Portman

…Follow us on social media: Twitter / Facebook/and now: Instagram  • Marietta Street Artery news, discussion (Urbanize Atlanta) 

Tags

1115 Howell Mill Road NW
The Interlock
SJC Ventures
S.J. Collins Enterprises
Home Park
Rooftop L.O.A.
L.O.A.
Chil & Co.
Rooftop pools
West Midtown
Atlanta Development
Atlanta Mixed-Use
ASD|SKY
Leave of Absence
Atlanta Rooftop Bars
Rooftop at Ponce City Market
Mykonos
Monaco
Mandy Slater
Slater Hospitality
The Gathering Spot
Black-Owned
667 AUBURN AVENUE NE
Junction Krog District
O4W Office
Portman Holdings
Portman Architecture
Studioplex
SPX
Krog District
Krog Street Market
Beltline
Eastside Trail
Atlanta BeltLine
Offices
Armada Hoffler Properties

Images

Katie Bricker Photography

Katie Bricker Photography

Katie Bricker Photography

Katie Bricker Photography

The first new Junction Krog District restaurant is described as a Japanese-modern eatery with a Kaiseki-inspired menu offering fresh and seasonal dishes.Courtesy of Portman

Courtesy of Portman

Subtitle
Plus, first look at latest restaurant on Atlanta Beltline’s Eastside Trail

Neighborhood
Marietta Street Artery

Background Image

Image

Associated Project

The Interlock – 1115 Howell Mill Road NW
667 Auburn Avenue NE

Before/After Images

Sponsored Post
Off

Significant slice of Buckhead floated for redevelopment

Significant slice of Buckhead floated for redevelopment

Significant slice of Buckhead floated for redevelopment

Significant slice of Buckhead floated for redevelopment

Josh Green

Thu, 02/06/2025 – 14:03

A recently updated marketing package floats the possibility that a large assemblage of land near Buckhead Village could make way for something else. 

The “rare opportunity” includes a collective 4.75 acres where three medium-density condo and townhome properties stand now, awaiting either redevelopment or revitalization, according to the Massell Commercial Real Estate pitch. 

Current zoning would allow for a new multifamily development standing up to eight stories and 80-feet tall, with zero lot lines and the potential for 5 percent non-residential space. 

With open greenspace included, additional density would be allowed, per the sellers.


Overview of the three complexes totaling 91 condos and townhomes along Roswell Road today. KW Commercial/ Massell Commercial Real Estate/via LoopNet


KW Commercial/ Massell Commercial Real Estate/via LoopNet

Situated between 3491 and 3535 Roswell Road, the properties in question occupy a low-rise, residential section of Buckhead just west of Lenox Square and Phipps Plaza, between Roswell and Piedmont roads. 

A few blocks south, closer to Buckhead Village, projects such as Camden Andrews have transformed parts of the corridor with greater density in recent years. 

The listing first appeared in 2023 was but updated in December, records show. No sales price is specified.

As it stands today, 91 condos and townhomes are spread across the assemblage. Those include Regency Buckhead Condominiums (44 units), Bradley House Condominiums (41 units), and Casa Bella Townhomes (six units). 

The three parcels in question are zoned MR1, MR2, and MR3, which allows for medium-density multifamily projects, per the sales team. 

Atlanta code for those zoning designations makes no mention of commercial space including retail being allowed. 


KW Commercial/ Massell Commercial Real Estate/via LoopNet


The three contiguous parcels in question, in relation to Roswell Road and Buckhead landmarks. Google Maps

The sales package also floats the possibility the 91 units on site could be converted from condos to multifamily rentals, or rented as-is. 

Perks of the location, according to sellers, include Roswell Road’s daily traffic count of 26,000 vehicles (for visibility, not traffic), proximity to Buckhead Village, Lenox Square, Phipps Plaza, and the “upcoming” HUB404 highway-capping park over nearby Ga. Highway 400. 

Find more context and imagery for the Roswell Road offerings in the gallery above. 

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Buckhead news, discussion (Urbanize Atlanta) 

Images


The three contiguous parcels in question, in relation to Roswell Road and Buckhead landmarks. Google Maps


KW Commercial/ Massell Commercial Real Estate/via LoopNet


Overview of the three complexes totaling 91 condos and townhomes along Roswell Road today. KW Commercial/ Massell Commercial Real Estate/via LoopNet


KW Commercial/ Massell Commercial Real Estate/via LoopNet


KW Commercial/ Massell Commercial Real Estate/via LoopNet


KW Commercial/ Massell Commercial Real Estate/via LoopNet


KW Commercial/ Massell Commercial Real Estate/via LoopNet

Subtitle
Up to eight stories of density allowed. Any big ideas?
Neighborhood
Background Image
Image
An overview of a large development site with many homes near high-rises in Buckhead Atlanta, under cloudy skies.
Before/After Images
Sponsored Post
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Significant slice of Buckhead floated for redevelopment

Josh Green

Thu, 02/06/2025 – 14:03

A recently updated marketing package floats the possibility that a large assemblage of land near Buckhead Village could make way for something else. The “rare opportunity” includes a collective 4.75 acres where three medium-density condo and townhome properties stand now, awaiting either redevelopment or revitalization, according to the Massell Commercial Real Estate pitch. Current zoning would allow for a new multifamily development standing up to eight stories and 80-feet tall, with zero lot lines and the potential for 5 percent non-residential space. With open greenspace included, additional density would be allowed, per the sellers.

Overview of the three complexes totaling 91 condos and townhomes along Roswell Road today. KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

Situated between 3491 and 3535 Roswell Road, the properties in question occupy a low-rise, residential section of Buckhead just west of Lenox Square and Phipps Plaza, between Roswell and Piedmont roads. A few blocks south, closer to Buckhead Village, projects such as Camden Andrews have transformed parts of the corridor with greater density in recent years. The listing first appeared in 2023 was but updated in December, records show. No sales price is specified.As it stands today, 91 condos and townhomes are spread across the assemblage. Those include Regency Buckhead Condominiums (44 units), Bradley House Condominiums (41 units), and Casa Bella Townhomes (six units). The three parcels in question are zoned MR1, MR2, and MR3, which allows for medium-density multifamily projects, per the sales team. Atlanta code for those zoning designations makes no mention of commercial space including retail being allowed. 

KW Commercial/ Massell Commercial Real Estate/via LoopNet

The three contiguous parcels in question, in relation to Roswell Road and Buckhead landmarks. Google Maps

The sales package also floats the possibility the 91 units on site could be converted from condos to multifamily rentals, or rented as-is. Perks of the location, according to sellers, include Roswell Road’s daily traffic count of 26,000 vehicles (for visibility, not traffic), proximity to Buckhead Village, Lenox Square, Phipps Plaza, and the “upcoming” HUB404 highway-capping park over nearby Ga. Highway 400. Find more context and imagery for the Roswell Road offerings in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram  • Buckhead news, discussion (Urbanize Atlanta) 

Tags

3501 Roswell Road
KW Commercial
Massell Commercial Real Estate
Roswell Road
The Bradley House
Casa Bella Townhomes
Regency Buckhead Condominiums
Condos
Atlanta Condos
Buckhead condos
For Sale in Buckhead
For sale in Atlanta
Land deals

Images

The three contiguous parcels in question, in relation to Roswell Road and Buckhead landmarks. Google Maps

KW Commercial/ Massell Commercial Real Estate/via LoopNet

Overview of the three complexes totaling 91 condos and townhomes along Roswell Road today. KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

Subtitle
Up to eight stories of density allowed. Any big ideas?

Neighborhood
Buckhead

Background Image

Image

Before/After Images

Sponsored Post
Off  Read More 

Significant slice of Buckhead floated for redevelopment

Josh Green

Thu, 02/06/2025 – 14:03

A recently updated marketing package floats the possibility that a large assemblage of land near Buckhead Village could make way for something else. The “rare opportunity” includes a collective 4.75 acres where three medium-density condo and townhome properties stand now, awaiting either redevelopment or revitalization, according to the Massell Commercial Real Estate pitch. Current zoning would allow for a new multifamily development standing up to eight stories and 80-feet tall, with zero lot lines and the potential for 5 percent non-residential space. With open greenspace included, additional density would be allowed, per the sellers.

Overview of the three complexes totaling 91 condos and townhomes along Roswell Road today. KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

Situated between 3491 and 3535 Roswell Road, the properties in question occupy a low-rise, residential section of Buckhead just west of Lenox Square and Phipps Plaza, between Roswell and Piedmont roads. A few blocks south, closer to Buckhead Village, projects such as Camden Andrews have transformed parts of the corridor with greater density in recent years. The listing first appeared in 2023 was but updated in December, records show. No sales price is specified.As it stands today, 91 condos and townhomes are spread across the assemblage. Those include Regency Buckhead Condominiums (44 units), Bradley House Condominiums (41 units), and Casa Bella Townhomes (six units). The three parcels in question are zoned MR1, MR2, and MR3, which allows for medium-density multifamily projects, per the sales team. Atlanta code for those zoning designations makes no mention of commercial space including retail being allowed. 

KW Commercial/ Massell Commercial Real Estate/via LoopNet

The three contiguous parcels in question, in relation to Roswell Road and Buckhead landmarks. Google Maps

The sales package also floats the possibility the 91 units on site could be converted from condos to multifamily rentals, or rented as-is. Perks of the location, according to sellers, include Roswell Road’s daily traffic count of 26,000 vehicles (for visibility, not traffic), proximity to Buckhead Village, Lenox Square, Phipps Plaza, and the “upcoming” HUB404 highway-capping park over nearby Ga. Highway 400. Find more context and imagery for the Roswell Road offerings in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram  • Buckhead news, discussion (Urbanize Atlanta) 

Tags

3501 Roswell Road
KW Commercial
Massell Commercial Real Estate
Roswell Road
The Bradley House
Casa Bella Townhomes
Regency Buckhead Condominiums
Condos
Atlanta Condos
Buckhead condos
For Sale in Buckhead
For sale in Atlanta
Land deals

Images

The three contiguous parcels in question, in relation to Roswell Road and Buckhead landmarks. Google Maps

KW Commercial/ Massell Commercial Real Estate/via LoopNet

Overview of the three complexes totaling 91 condos and townhomes along Roswell Road today. KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

KW Commercial/ Massell Commercial Real Estate/via LoopNet

Subtitle
Up to eight stories of density allowed. Any big ideas?

Neighborhood
Buckhead

Background Image

Image

Before/After Images

Sponsored Post
Off

The National Observer: Real Estate: Impact of tariffs on housing supply

The National Observer: Real Estate: Impact of tariffs on housing supply

The National Observer: Real Estate: Impact of tariffs on housing supply

Despite a 30-day pause on tariffs on goods from Canada and Mexico, many in homebuilding, construction and development say the tariffs as planned would inevitably increase the prices on key materials shipped from those countries and China.

​  Despite a 30-day pause on tariffs on goods from Canada and Mexico, many in homebuilding, construction and development say the tariffs as planned would inevitably increase the prices on key materials shipped from those countries and China. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)

Despite a 30-day pause on tariffs on goods from Canada and Mexico, many in homebuilding, construction and development say the tariffs as planned would inevitably increase the prices on key materials shipped from those countries and China.

The National Observer: Real Estate: Impact of tariffs on housing supply

The National Observer: Real Estate: Impact of tariffs on housing supply

The National Observer: Real Estate: Impact of tariffs on housing supply

Despite a 30-day pause on tariffs on goods from Canada and Mexico, many in homebuilding, construction and development say the tariffs as planned would inevitably increase the prices on key materials shipped from those countries and China.

​  Despite a 30-day pause on tariffs on goods from Canada and Mexico, many in homebuilding, construction and development say the tariffs as planned would inevitably increase the prices on key materials shipped from those countries and China. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)

Despite a 30-day pause on tariffs on goods from Canada and Mexico, many in homebuilding, construction and development say the tariffs as planned would inevitably increase the prices on key materials shipped from those countries and China.

…

CBRE has arranged a $58 million senior loan and $9 million preferred equity investment to refinance The Blakely, a 420-unit multifamily community in Pendergrass, Georgia, 30 minutes northeast of Atlanta.

Blake Cohen and Charlie Clark with CBRE Capital Markets’ Debt & Structured Finance in Atlanta represented the borrower, ARC Multifamily Group, in the deals. Fannie Mae provided the five-year fixed rate and senior loan, and Pensam Capital is the preferred equity investor.

Located at 542 Glenn Gee Road, the community was built on a 40-acre site in four phases beginning in 2022 and completing in July 2023. It comprises 10 residential buildings with one, two, and three-bedroom floorplans averaging 1,059 square feet. Community amenities include a clubhouse, two resort-style pools, a gaming room, a fitness center, a barn park and spa, and EV charging. 

Situated between I-85 and I-985 in Jackson County, the property benefits from the Atlanta Metro’s recent expansion.

The post appeared first on Connect CRE.

​  CBRE has arranged a $58 million senior loan and $9 million preferred equity investment to refinance The Blakely, a 420-unit multifamily community in Pendergrass, Georgia, 30 minutes northeast of Atlanta. Blake Cohen and Charlie Clark with CBRE Capital Markets’ Debt & Structured Finance in Atlanta represented the borrower, ARC Multifamily Group, in the deals. Fannie Mae provided the …
The post … appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News

CBRE has arranged a $58 million senior loan and $9 million preferred equity investment to refinance The Blakely, a 420-unit multifamily community in Pendergrass, Georgia, 30 minutes northeast of Atlanta. Blake Cohen and Charlie Clark with CBRE Capital Markets’ Debt & Structured Finance in Atlanta represented the borrower, ARC Multifamily Group, in the deals. Fannie Mae provided the …
The post … appeared first on Connect CRE.

Mall’s sweeping redevelopment takes step closer to reality

Mall’s sweeping redevelopment takes step closer to reality

Mall’s sweeping redevelopment takes step closer to reality

Mall’s sweeping redevelopment takes step closer to reality

Josh Green

Thu, 02/06/2025 – 08:11

Extreme makeover plans for an ailing Gainesville mall are moving much more quickly than similar proposals across metro Atlanta. 

Just two months after it was announced, the 49-acre, mixed-use redevelopment of 1970s-era Lakeshore Mall has received unanimous rezoning approval from the City of Gainesville, according to Atlanta-based developer and real estate investment firm Branch Properties. 

As revealed in late November, Branch Properties’ multi-phase plans call for transforming the mall into an open-air, walkable destination that functions as a residential hub and communal gathering place. The new district will be called, simply, Lakeshore. 

Once fully built, it will include 652 multifamily residences, 38,200 square feet of public outdoor greenspace, and 305,000 square feet for retail. (For context, Ponce City Market counts about 350,000 square feet dedicated to retail.) The site will also have room for townhomes and a hotel in future phases, per officials. 

Situated between Lake Lanier and Interstate 985, about an hour northeast of Atlanta in the Hall County seat, the nearly 500,000-square-foot Lakeshore Mall originally opened in 1970 along Dawsonville Highway, a main Gainesville artery. Branch Properties bought the mall in 2022.

In its current state, the mall continues to operate but “looks like a ghost town at times,” as local newspaper The Gainesville Times recently put it. The mall’s directory lists 25 stores and restaurants as currently operating, including anchors Dick’s and Belk. 

Branch Properties officials called the rezoning approval a “significant milestone,” but don’t expect to see bulldozers on site and full closure of the mall soon. 


Courtesy of Branch Properties


Courtesy of Branch Properties

Groundbreaking isn’t scheduled until late 2026. But once it’s started, the mall redo could move quickly, with project completion forecasted for 2028, according to Branch Properties. 

Plans call for keeping the mall’s anchor tenants Belk and Dick’s Sporting Goods open throughout the development process, though Dick’s will eventually be relocated on site.

With its inclusion of residential, the project echoes other metro mall redevelopments moving forward at North DeKalb MallMall West End, and Gwinnett Place, among others.

Closer to Atlanta, Branch Properties is behind such recent projects as Hugh Howell Marketplace in Tucker (completed in 2022) and Publix-anchored Summerhill Station

Elsewhere in Gainesville, the company is developing a 14-acre shopping center called Limestone Marketplace, which is also anchored by Publix.


Courtesy of Branch Properties


Lakeshore Mall’s 150 Pearl Nix Parkway location, between Lake Lanier and Interstate 985. Google Maps

Franklin Street has been tapped to work with Branch Properties on retail leasing at the Gainesville mall makeover. 

“Gainesville has undergone significant growth, with the population increasing by 15 percent in the past five years, fueled by the draw of Lake Lanier and migration from Atlanta suburbs,” said Jesse Shannon, Branch Properties’ president, partner, and chief investment officer, in a Wednesday announcement.  

“The transformation of Lakeshore will establish Gainesville’s new community heart,” Shannon continued, “an inviting destination that cultivates connection and community through thoughtfully designed public spaces and expansive greenspace.”

Find more context and imagery in the gallery above. 

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Gainesville news, discussion (Urbanize Atlanta)

Images


Lakeshore Mall’s 150 Pearl Nix Parkway location, between Lake Lanier and Interstate 985. Google Maps


Courtesy of Branch Properties


Courtesy of Branch Properties


Courtesy of Branch Properties


Courtesy of Branch Properties


Courtesy of Branch Properties


Courtesy of Branch Properties


Google Maps

Subtitle
At Gainesville’s Lakeshore Mall, plans call for hundreds of residences, communal greens
Neighborhood
Background Image
Image
An image showing a mall redeveloped with a huge park in the middle and elevated seating up on buildings near many umbrellas.
Associated Project
Before/After Images
Sponsored Post
Off

Mall’s sweeping redevelopment takes step closer to reality

Josh Green

Thu, 02/06/2025 – 08:11

Extreme makeover plans for an ailing Gainesville mall are moving much more quickly than similar proposals across metro Atlanta. Just two months after it was announced, the 49-acre, mixed-use redevelopment of 1970s-era Lakeshore Mall has received unanimous rezoning approval from the City of Gainesville, according to Atlanta-based developer and real estate investment firm Branch Properties. As revealed in late November, Branch Properties’ multi-phase plans call for transforming the mall into an open-air, walkable destination that functions as a residential hub and communal gathering place. The new district will be called, simply, Lakeshore. Once fully built, it will include 652 multifamily residences, 38,200 square feet of public outdoor greenspace, and 305,000 square feet for retail. (For context, Ponce City Market counts about 350,000 square feet dedicated to retail.) The site will also have room for townhomes and a hotel in future phases, per officials. Situated between Lake Lanier and Interstate 985, about an hour northeast of Atlanta in the Hall County seat, the nearly 500,000-square-foot Lakeshore Mall originally opened in 1970 along Dawsonville Highway, a main Gainesville artery. Branch Properties bought the mall in 2022.In its current state, the mall continues to operate but “looks like a ghost town at times,” as local newspaper The Gainesville Times recently put it. The mall’s directory lists 25 stores and restaurants as currently operating, including anchors Dick’s and Belk. Branch Properties officials called the rezoning approval a “significant milestone,” but don’t expect to see bulldozers on site and full closure of the mall soon. 

Courtesy of Branch Properties

Courtesy of Branch Properties

Groundbreaking isn’t scheduled until late 2026. But once it’s started, the mall redo could move quickly, with project completion forecasted for 2028, according to Branch Properties. Plans call for keeping the mall’s anchor tenants Belk and Dick’s Sporting Goods open throughout the development process, though Dick’s will eventually be relocated on site.With its inclusion of residential, the project echoes other metro mall redevelopments moving forward at North DeKalb Mall, Mall West End, and Gwinnett Place, among others.Closer to Atlanta, Branch Properties is behind such recent projects as Hugh Howell Marketplace in Tucker (completed in 2022) and Publix-anchored Summerhill Station. Elsewhere in Gainesville, the company is developing a 14-acre shopping center called Limestone Marketplace, which is also anchored by Publix.

Courtesy of Branch Properties

Lakeshore Mall’s 150 Pearl Nix Parkway location, between Lake Lanier and Interstate 985. Google Maps

Franklin Street has been tapped to work with Branch Properties on retail leasing at the Gainesville mall makeover. “Gainesville has undergone significant growth, with the population increasing by 15 percent in the past five years, fueled by the draw of Lake Lanier and migration from Atlanta suburbs,” said Jesse Shannon, Branch Properties’ president, partner, and chief investment officer, in a Wednesday announcement.  “The transformation of Lakeshore will establish Gainesville’s new community heart,” Shannon continued, “an inviting destination that cultivates connection and community through thoughtfully designed public spaces and expansive greenspace.”Find more context and imagery in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram  • Gainesville news, discussion (Urbanize Atlanta)

Tags

150 Pearl Nix Parkway
Lakeshore Mall
Branch Properties
Gainesville Development
Gainesville Growth
Atlanta Malls
Mall Redevelopment
Malls
Dick’s Sporting Goods
Franklin Street
Belk
North OTP
OTP
Hall County
DRI
Development of Regional Impact

Images

Lakeshore Mall’s 150 Pearl Nix Parkway location, between Lake Lanier and Interstate 985. Google Maps

Courtesy of Branch Properties

Courtesy of Branch Properties

Courtesy of Branch Properties

Courtesy of Branch Properties

Courtesy of Branch Properties

Courtesy of Branch Properties

Google Maps

Subtitle
At Gainesville’s Lakeshore Mall, plans call for hundreds of residences, communal greens

Neighborhood
Gainesville

Background Image

Image

Associated Project

Lakeshore

Before/After Images

Sponsored Post
Off  Read More 

Mall’s sweeping redevelopment takes step closer to reality

Josh Green

Thu, 02/06/2025 – 08:11

Extreme makeover plans for an ailing Gainesville mall are moving much more quickly than similar proposals across metro Atlanta. Just two months after it was announced, the 49-acre, mixed-use redevelopment of 1970s-era Lakeshore Mall has received unanimous rezoning approval from the City of Gainesville, according to Atlanta-based developer and real estate investment firm Branch Properties. As revealed in late November, Branch Properties’ multi-phase plans call for transforming the mall into an open-air, walkable destination that functions as a residential hub and communal gathering place. The new district will be called, simply, Lakeshore. Once fully built, it will include 652 multifamily residences, 38,200 square feet of public outdoor greenspace, and 305,000 square feet for retail. (For context, Ponce City Market counts about 350,000 square feet dedicated to retail.) The site will also have room for townhomes and a hotel in future phases, per officials. Situated between Lake Lanier and Interstate 985, about an hour northeast of Atlanta in the Hall County seat, the nearly 500,000-square-foot Lakeshore Mall originally opened in 1970 along Dawsonville Highway, a main Gainesville artery. Branch Properties bought the mall in 2022.In its current state, the mall continues to operate but “looks like a ghost town at times,” as local newspaper The Gainesville Times recently put it. The mall’s directory lists 25 stores and restaurants as currently operating, including anchors Dick’s and Belk. Branch Properties officials called the rezoning approval a “significant milestone,” but don’t expect to see bulldozers on site and full closure of the mall soon. 

Courtesy of Branch Properties

Courtesy of Branch Properties

Groundbreaking isn’t scheduled until late 2026. But once it’s started, the mall redo could move quickly, with project completion forecasted for 2028, according to Branch Properties. Plans call for keeping the mall’s anchor tenants Belk and Dick’s Sporting Goods open throughout the development process, though Dick’s will eventually be relocated on site.With its inclusion of residential, the project echoes other metro mall redevelopments moving forward at North DeKalb Mall, Mall West End, and Gwinnett Place, among others.Closer to Atlanta, Branch Properties is behind such recent projects as Hugh Howell Marketplace in Tucker (completed in 2022) and Publix-anchored Summerhill Station. Elsewhere in Gainesville, the company is developing a 14-acre shopping center called Limestone Marketplace, which is also anchored by Publix.

Courtesy of Branch Properties

Lakeshore Mall’s 150 Pearl Nix Parkway location, between Lake Lanier and Interstate 985. Google Maps

Franklin Street has been tapped to work with Branch Properties on retail leasing at the Gainesville mall makeover. “Gainesville has undergone significant growth, with the population increasing by 15 percent in the past five years, fueled by the draw of Lake Lanier and migration from Atlanta suburbs,” said Jesse Shannon, Branch Properties’ president, partner, and chief investment officer, in a Wednesday announcement.  “The transformation of Lakeshore will establish Gainesville’s new community heart,” Shannon continued, “an inviting destination that cultivates connection and community through thoughtfully designed public spaces and expansive greenspace.”Find more context and imagery in the gallery above. …Follow us on social media: Twitter / Facebook/and now: Instagram  • Gainesville news, discussion (Urbanize Atlanta)

Tags

150 Pearl Nix Parkway
Lakeshore Mall
Branch Properties
Gainesville Development
Gainesville Growth
Atlanta Malls
Mall Redevelopment
Malls
Dick’s Sporting Goods
Franklin Street
Belk
North OTP
OTP
Hall County
DRI
Development of Regional Impact

Images

Lakeshore Mall’s 150 Pearl Nix Parkway location, between Lake Lanier and Interstate 985. Google Maps

Courtesy of Branch Properties

Courtesy of Branch Properties

Courtesy of Branch Properties

Courtesy of Branch Properties

Courtesy of Branch Properties

Courtesy of Branch Properties

Google Maps

Subtitle
At Gainesville’s Lakeshore Mall, plans call for hundreds of residences, communal greens

Neighborhood
Gainesville

Background Image

Image

Associated Project

Lakeshore

Before/After Images

Sponsored Post
Off