Westside Paper project pivots from empty office space, finds takers
Westside Paper project pivots from empty office space, finds takers
Westside Paper project pivots from empty office space, finds takers
Josh Green
Wed, 01/22/2025 – 10:42
After delivering at the tail end of the COVID-19 pandemic, the latest adaptive-reuse district west of Midtown soon found itself trying to sell ice to Eskimos, as the saying goes, with its heavy emphasis on office space (albeit really cool office space) in a saturated market.
For nearly the first full year after opening, Westside Paper inked not a single office lease.
Developers FCP and Westbridge set out to find a different tactic for stabilizing the 220,000-square-foot remake of a 70-year-old warehouse on the eastern fringes of the Howell Station neighborhood.
With a strategy lead by Atlanta-based commercial real estate vets Bridger Properties, the focus at Westside Paper shifted to larger-format retail tenants, with a specific emphasis on wellness, showroom, and other commercial users.
That shift appears to have paid off.
Westside Paper signed more than 113,000 square feet of new leases in 2024, including with four major tenants, which project reps this week described as a “remarkable feat” in a challenged market “where many projects stalled or reverted to lenders.”
The latest leasing win at Westside Paper is Carbon Performance, a Nashville-based boutique fitness brand that will build a 33,500-square-foot wellness facility described as cutting-edge. It’s scheduled to open this summer.
Courtesy of Westside Paper
Carbon Performance provides strength training, cardio equipment, and classes that include boot camps, Pilates, and yoga, personal and group training sessions, and youth performance programs. Elsewhere, wellness amenities are set to include cold plunges, infrared saunas, and a café with smoothie bar.
Other significant, recent leases at Westside Paper include: a 50,000-square-foot showroom from Construction Resources, a Home Depot company; a 13,000-square-foot event venue called The Dogwood by Atlanta’s largest caterer, Proof of the Pudding; and a 24,500-square-foot padel facility by Brooklyn-based Padel Haus, which project reps call the first of its kind in Atlanta.
“Our team continues to bring best-in-class companies to Westside Paper,” Chris Faussemagne, Westbridge’s managing partner, said in an announcement. “We recognized Carbon Performance’s success in Nashville and saw an opportunity to introduce a comprehensive fitness and wellness offering that’s underrepresented in Atlanta.”
Westbridge noted the gym concept will be complemented by the new Atlanta Beltline spur trail that’s opened alongside Westside Paper, providing a direct, off-street link to downtown and the mainline Beltline loop.
How the new Westside Paper Spur Trail passes behind the mixed-use district (at left) of the same name today, with QTS’ expanded data center at right.Contributed photo
The 15-acre redevelopment at 950 West Marietta St. continued the adaptive-reuse trend west of Midtown started in the nineties with King Plow—located across the street—and continued by projects like Westside Provisions District and more recently The Works.
Meanwhile, the Westside Paper retail lineup includes Dumpling Factory; breakfast hotspot Pancake Social; a traditional taqueria from chef Santiago Gomez called El Santo Gallo; and Ancestral Bottle Shop + Market, a venture by restauranteur Roxana Aguirre that focuses on Mexican spirits and South American wines. Elsewhere, homegrown favorites King of Pops operate a walk-up outpost with pops, soft serve, pop-tails, and slush-tails, plus beer and wine.
Boxcar Betty’s, Bar Diver, Glide Pizza, and the second location of Grant Park’s former Elsewhere Brewing are among Westside Paper concepts that have closed or never opened.
The property currently includes 632 parking spaces. But a section of that might be a placeholder, in that it could be replaced with hundreds of apartments in a future Westside Paper phase, as plans filed with the city in 2022 indicate.
As seen in 2023, the property’s future Beltline spur frontage (below) with evolving Atlanta skylines in the distance.Urbanize Atlanta; 2023
…
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• Howell Station news, discussion (Urbanize Atlanta)
Courtesy of Westside Paper
How the new Westside Paper Spur Trail passes behind the mixed-use district (at left) of the same name today, with QTS’ expanded data center at right.Contributed photo
As seen in September 2023, how the taller Westside Paper office component stands over retail corridors.
Urbanize Atlanta; 2023
As seen in 2023, the property’s future Beltline spur frontage (below) with evolving Atlanta skylines in the distance.Urbanize Atlanta; 2023
Overlooking the Westside Paper retail cove. Urbanize Atlanta; 2023
Westside Paper project pivots from empty office space, finds takers
Josh Green
Wed, 01/22/2025 – 10:42
After delivering at the tail end of the COVID-19 pandemic, the latest adaptive-reuse district west of Midtown soon found itself trying to sell ice to Eskimos, as the saying goes, with its heavy emphasis on office space (albeit really cool office space) in a saturated market.
For nearly the first full year after opening, Westside Paper inked not a single office lease.
Developers FCP and Westbridge set out to find a different tactic for stabilizing the 220,000-square-foot remake of a 70-year-old warehouse on the eastern fringes of the Howell Station neighborhood.
With a strategy lead by Atlanta-based commercial real estate vets Bridger Properties, the focus at Westside Paper shifted to larger-format retail tenants, with a specific emphasis on wellness, showroom, and other commercial users.
That shift appears to have paid off.
Westside Paper signed more than 113,000 square feet of new leases in 2024, including with four major tenants, which project reps this week described as a “remarkable feat” in a challenged market “where many projects stalled or reverted to lenders.”
The latest leasing win at Westside Paper is Carbon Performance, a Nashville-based boutique fitness brand that will build a 33,500-square-foot wellness facility described as cutting-edge. It’s scheduled to open this summer.
Courtesy of Westside Paper
Carbon Performance provides strength training, cardio equipment, and classes that include boot camps, Pilates, and yoga, personal and group training sessions, and youth performance programs. Elsewhere, wellness amenities are set to include cold plunges, infrared saunas, and a café with smoothie bar.
Other significant, recent leases at Westside Paper include: a 50,000-square-foot showroom from Construction Resources, a Home Depot company; a 13,000-square-foot event venue called The Dogwood by Atlanta’s largest caterer, Proof of the Pudding; and a 24,500-square-foot padel facility by Brooklyn-based Padel Haus, which project reps call the first of its kind in Atlanta.
“Our team continues to bring best-in-class companies to Westside Paper,” Chris Faussemagne, Westbridge’s managing partner, said in an announcement. “We recognized Carbon Performance’s success in Nashville and saw an opportunity to introduce a comprehensive fitness and wellness offering that’s underrepresented in Atlanta.”
Westbridge noted the gym concept will be complemented by the new Atlanta Beltline spur trail that’s opened alongside Westside Paper, providing a direct, off-street link to downtown and the mainline Beltline loop.
How the new Westside Paper Spur Trail passes behind the mixed-use district (at left) of the same name today, with QTS’ expanded data center at right.Contributed photo
The 15-acre redevelopment at 950 West Marietta St. continued the adaptive-reuse trend west of Midtown started in the nineties with King Plow—located across the street—and continued by projects like Westside Provisions District and more recently The Works.
Meanwhile, the Westside Paper retail lineup includes Dumpling Factory; breakfast hotspot Pancake Social; a traditional taqueria from chef Santiago Gomez called El Santo Gallo; and Ancestral Bottle Shop + Market, a venture by restauranteur Roxana Aguirre that focuses on Mexican spirits and South American wines. Elsewhere, homegrown favorites King of Pops operate a walk-up outpost with pops, soft serve, pop-tails, and slush-tails, plus beer and wine.
Boxcar Betty’s, Bar Diver, Glide Pizza, and the second location of Grant Park’s former Elsewhere Brewing are among Westside Paper concepts that have closed or never opened.
The property currently includes 632 parking spaces. But a section of that might be a placeholder, in that it could be replaced with hundreds of apartments in a future Westside Paper phase, as plans filed with the city in 2022 indicate.
As seen in 2023, the property’s future Beltline spur frontage (below) with evolving Atlanta skylines in the distance.Urbanize Atlanta; 2023
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Howell Station news, discussion (Urbanize Atlanta)
Tags
950 West Marietta Street NW
Westside Paper
Third & Urban
Bridger Properties
Merritt Lancaster
West Midtown
Knight Park
Westside BeltLine Connector
Federal Capital Partners
FCP
Outer Realm
Cushman & Wakefield
Puritan Mill
Chris Faussemagne
Pancake Social
Glide Pizza
Girl Diver
Octane Coffee
Boxcar Betty’s
Smith Hanes Interiors
QTS
QTS Data Centers
El Santo Gallo
Ancestral Bottle Shop + Market
King of Pops
Construction Resources
Padel House
Proof of the Pudding
The Dogwood
Carbon Performance
Images
Courtesy of Westside Paper
How the new Westside Paper Spur Trail passes behind the mixed-use district (at left) of the same name today, with QTS’ expanded data center at right.Contributed photo
As seen in September 2023, how the taller Westside Paper office component stands over retail corridors.
Urbanize Atlanta; 2023
As seen in 2023, the property’s future Beltline spur frontage (below) with evolving Atlanta skylines in the distance.Urbanize Atlanta; 2023
Overlooking the Westside Paper retail cove. Urbanize Atlanta; 2023
Subtitle
Latest signing is 33,500-square-foot, Nashville-based fitness center
Neighborhood
Howell Station
Background Image
Image
Associated Project
Westside Paper – 950 West Marietta
Before/After Images
Sponsored Post
Off Read More
Westside Paper project pivots from empty office space, finds takers
Josh Green
Wed, 01/22/2025 – 10:42
After delivering at the tail end of the COVID-19 pandemic, the latest adaptive-reuse district west of Midtown soon found itself trying to sell ice to Eskimos, as the saying goes, with its heavy emphasis on office space (albeit really cool office space) in a saturated market.
For nearly the first full year after opening, Westside Paper inked not a single office lease.
Developers FCP and Westbridge set out to find a different tactic for stabilizing the 220,000-square-foot remake of a 70-year-old warehouse on the eastern fringes of the Howell Station neighborhood.
With a strategy lead by Atlanta-based commercial real estate vets Bridger Properties, the focus at Westside Paper shifted to larger-format retail tenants, with a specific emphasis on wellness, showroom, and other commercial users.
That shift appears to have paid off.
Westside Paper signed more than 113,000 square feet of new leases in 2024, including with four major tenants, which project reps this week described as a “remarkable feat” in a challenged market “where many projects stalled or reverted to lenders.”
The latest leasing win at Westside Paper is Carbon Performance, a Nashville-based boutique fitness brand that will build a 33,500-square-foot wellness facility described as cutting-edge. It’s scheduled to open this summer.
Courtesy of Westside Paper
Carbon Performance provides strength training, cardio equipment, and classes that include boot camps, Pilates, and yoga, personal and group training sessions, and youth performance programs. Elsewhere, wellness amenities are set to include cold plunges, infrared saunas, and a café with smoothie bar.
Other significant, recent leases at Westside Paper include: a 50,000-square-foot showroom from Construction Resources, a Home Depot company; a 13,000-square-foot event venue called The Dogwood by Atlanta’s largest caterer, Proof of the Pudding; and a 24,500-square-foot padel facility by Brooklyn-based Padel Haus, which project reps call the first of its kind in Atlanta.
“Our team continues to bring best-in-class companies to Westside Paper,” Chris Faussemagne, Westbridge’s managing partner, said in an announcement. “We recognized Carbon Performance’s success in Nashville and saw an opportunity to introduce a comprehensive fitness and wellness offering that’s underrepresented in Atlanta.”
Westbridge noted the gym concept will be complemented by the new Atlanta Beltline spur trail that’s opened alongside Westside Paper, providing a direct, off-street link to downtown and the mainline Beltline loop.
How the new Westside Paper Spur Trail passes behind the mixed-use district (at left) of the same name today, with QTS’ expanded data center at right.Contributed photo
The 15-acre redevelopment at 950 West Marietta St. continued the adaptive-reuse trend west of Midtown started in the nineties with King Plow—located across the street—and continued by projects like Westside Provisions District and more recently The Works.
Meanwhile, the Westside Paper retail lineup includes Dumpling Factory; breakfast hotspot Pancake Social; a traditional taqueria from chef Santiago Gomez called El Santo Gallo; and Ancestral Bottle Shop + Market, a venture by restauranteur Roxana Aguirre that focuses on Mexican spirits and South American wines. Elsewhere, homegrown favorites King of Pops operate a walk-up outpost with pops, soft serve, pop-tails, and slush-tails, plus beer and wine.
Boxcar Betty’s, Bar Diver, Glide Pizza, and the second location of Grant Park’s former Elsewhere Brewing are among Westside Paper concepts that have closed or never opened.
The property currently includes 632 parking spaces. But a section of that might be a placeholder, in that it could be replaced with hundreds of apartments in a future Westside Paper phase, as plans filed with the city in 2022 indicate.
As seen in 2023, the property’s future Beltline spur frontage (below) with evolving Atlanta skylines in the distance.Urbanize Atlanta; 2023
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Howell Station news, discussion (Urbanize Atlanta)
Tags
950 West Marietta Street NW
Westside Paper
Third & Urban
Bridger Properties
Merritt Lancaster
West Midtown
Knight Park
Westside BeltLine Connector
Federal Capital Partners
FCP
Outer Realm
Cushman & Wakefield
Puritan Mill
Chris Faussemagne
Pancake Social
Glide Pizza
Girl Diver
Octane Coffee
Boxcar Betty’s
Smith Hanes Interiors
QTS
QTS Data Centers
El Santo Gallo
Ancestral Bottle Shop + Market
King of Pops
Construction Resources
Padel House
Proof of the Pudding
The Dogwood
Carbon Performance
Images
Courtesy of Westside Paper
How the new Westside Paper Spur Trail passes behind the mixed-use district (at left) of the same name today, with QTS’ expanded data center at right.Contributed photo
As seen in September 2023, how the taller Westside Paper office component stands over retail corridors.
Urbanize Atlanta; 2023
As seen in 2023, the property’s future Beltline spur frontage (below) with evolving Atlanta skylines in the distance.Urbanize Atlanta; 2023
Overlooking the Westside Paper retail cove. Urbanize Atlanta; 2023
Subtitle
Latest signing is 33,500-square-foot, Nashville-based fitness center
Neighborhood
Howell Station
Background Image
Image
Associated Project
Westside Paper – 950 West Marietta
Before/After Images
Sponsored Post
Off
Federal government real estate portfolio could be a target of Trump cost-cutting efforts
Federal government real estate portfolio could be a target of Trump cost-cutting efforts
A significant number of General Services Administration leases are set to expire during President Trump’s second term in the White House.
A significant number of General Services Administration leases are set to expire during President Trump’s second term in the White House. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
A significant number of General Services Administration leases are set to expire during President Trump’s second term in the White House.
Federal government real estate portfolio could be a target of Trump cost-cutting efforts
Federal government real estate portfolio could be a target of Trump cost-cutting efforts
A significant number of General Services Administration leases are set to expire during President Trump’s second term in the White House.
A significant number of General Services Administration leases are set to expire during President Trump’s second term in the White House. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
A significant number of General Services Administration leases are set to expire during President Trump’s second term in the White House.
Demolition to Start on Shuttered Atlanta Medical Center
Demolition to Start on Shuttered Atlanta Medical Center
The wrecking ball is coming for the Atlanta Medical Center. The Integral Group hired a contractor to tear down the Atlanta Medical Center. Integral and Wellstar Health System, the building owners, planning to replace the shuttered hospital with a mixed-use community that includes housing, retail, and health facilities. Ferma Corp. is leading the demolition team. The job is expected to take most of 2025. The development team will present its detailed plans once the space has been flattened.
The city worked with engineering firm Kimley-Horn to determine the highest and best use for the property. Their conceptual plan called for more than 2 million square feet of housing, along with several hundred thousand square feet of retail and other commercial uses.
Wellstar closed Atlanta Medical Center in November 2022. Wellstar leaders said the hospital system was forced to close because falling revenue and increasing costs put its finances at risk.
The post Demolition to Start on Shuttered Atlanta Medical Center appeared first on Connect CRE.
The wrecking ball is coming for the Atlanta Medical Center. The Integral Group hired a contractor to tear down the Atlanta Medical Center. Integral and Wellstar Health System, the building owners, planning to replace the shuttered hospital with a mixed-use community that includes housing, retail, and health facilities. Ferma Corp. is leading the demolition team. …
The post Demolition to Start on Shuttered Atlanta Medical Center appeared first on Connect CRE. Read MoreAtlanta Commercial Real Estate News
The wrecking ball is coming for the Atlanta Medical Center. The Integral Group hired a contractor to tear down the Atlanta Medical Center. Integral and Wellstar Health System, the building owners, planning to replace the shuttered hospital with a mixed-use community that includes housing, retail, and health facilities. Ferma Corp. is leading the demolition team. …
The post Demolition to Start on Shuttered Atlanta Medical Center appeared first on Connect CRE.
Fort McPherson Redevelopment Plan Taking Shape
Fort McPherson Redevelopment Plan Taking Shape
Ambitious plans for the redevelopment of Fort McPherson outside Atlanta are becoming clearer.
An application with a state planning agency proposes turning 96 acres of developable land at the Fort McPherson base, or Fort Mac, into a multi-phase project that leans heavily into commercial and office space.
Urbanize Atlanta reports the project, called TD Jakes—Fort Mac Village One, has plans in its initial phase for 105,000 square feet of commercial space, 84,300 square feet of offices, and about 85,000 square feet for senior living. Another 36,000 square feet would be devoted to food service.
Later phases include 900 multifamily dwellings, 200 townhomes, 181 standalone houses, and a 207-room hotel with rental units.
The estimated completion date for the first phase is listed as 2028.
The project’s developer is listed as a Dallas-based LLC called Fort Mac Village One.
The post Fort McPherson Redevelopment Plan Taking Shape appeared first on Connect CRE.
Ambitious plans for the redevelopment of Fort McPherson outside Atlanta are becoming clearer. An application with a state planning agency proposes turning 96 acres of developable land at the Fort McPherson base, or Fort Mac, into a multi-phase project that leans heavily into commercial and office space. Urbanize Atlanta reports the project, called TD Jakes—Fort …
The post Fort McPherson Redevelopment Plan Taking Shape appeared first on Connect CRE. Read MoreAtlanta Metro Commercial Real Estate News
Ambitious plans for the redevelopment of Fort McPherson outside Atlanta are becoming clearer. An application with a state planning agency proposes turning 96 acres of developable land at the Fort McPherson base, or Fort Mac, into a multi-phase project that leans heavily into commercial and office space. Urbanize Atlanta reports the project, called TD Jakes—Fort …
The post Fort McPherson Redevelopment Plan Taking Shape appeared first on Connect CRE.
Interlock developer names commercial real estate veteran SVP of multifamily division
Interlock developer names commercial real estate veteran SVP of multifamily division
An Atlanta-based CRE firm has named a new multifamily leader.
An Atlanta-based CRE firm has named a new multifamily leader. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
An Atlanta-based CRE firm has named a new multifamily leader.
Interlock developer names commercial real estate veteran SVP of multifamily division
Interlock developer names commercial real estate veteran SVP of multifamily division
An Atlanta-based CRE firm has named a new multifamily leader.
An Atlanta-based CRE firm has named a new multifamily leader. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
An Atlanta-based CRE firm has named a new multifamily leader.
Demolition to begin at Atlanta Medical Center campus
Demolition to begin at Atlanta Medical Center campus
It’s the next step in transforming the 22-acre former Wellstar Atlanta Medical Center campus.
It’s the next step in transforming the 22-acre former Wellstar Atlanta Medical Center campus. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
It’s the next step in transforming the 22-acre former Wellstar Atlanta Medical Center campus.
Demolition to begin at Atlanta Medical Center campus
Demolition to begin at Atlanta Medical Center campus
It’s the next step in transforming the 22-acre former Wellstar Atlanta Medical Center campus.
It’s the next step in transforming the 22-acre former Wellstar Atlanta Medical Center campus. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
It’s the next step in transforming the 22-acre former Wellstar Atlanta Medical Center campus.
Six-Bedroom Home With Pool, Top-Tier Amenities Now Available
Six-Bedroom Home With Pool, Top-Tier Amenities Now Available
This stunning former Peachtree Residential model home delivers the ultimate in comfort and convenience, with access to premier swim, tennis, pickleball, and golf amenities. Featuring six bedrooms, five full baths, and a spacious three-car garage, the property ideally suits both everyday living and grand entertaining. The resort-style saltwater pool and beautifully landscaped backyard set the stage for unforgettable gatherings and serene moments.
Inside, a bright, open floor plan welcomes you with gorgeous on-site finished hardwood floors and plantation shutters throughout. The main level offers a large guest suite with a fully renovated bath, including a custom vanity and seamless glass shower—perfect for visitors or multigenerational living accommodations. A chef’s kitchen serves as the anchor of the home, equipped with stainless steel appliances, dual oven, gas cooktop, granite countertops, custom cabinets, and walk-in pantry. The kitchen opens to the family room, where custom cabinetry and a cozy fireplace create an inviting space. For more formal occasions, the home features a separate dining room with elegant wainscoting and a chandelier, as well as a private den or office.
Upstairs, the oversized owner’s suite presents a true retreat, complete with a sitting area, dual tray ceiling, and chandelier. The vaulted owner’s spa boasts a jetted tub, large-tiled shower, custom dual vanity, and an expansive walk-in closet. Three additional spacious bedrooms on the upper level include walk-in closets—one with a private bath and two sharing a dual-access layout. The daylight terrace level is an entertainer’s haven with a custom bar, media/recreation area, and a spacious guest suite with a full bath.
Finished with stamped concrete, the rear patio provides additional entertaining space, ideal for relaxing poolside or hosting summer soirees. The private backyard is a tranquil escape, highlighted by the oversized deck and saltwater pool that serves as the centerpiece of this remarkable property.
This home is truly turn-key, offering all the bells and whistles for modern living. Located in the desirable Windermere community, this home combines luxury, convenience, and access to world-class amenities. From tennis courts and a golf course to a clubhouse and walking trails, this community creates the ideal environment for an active lifestyle. Experience resort-style living every day in this extraordinary residence.
Listed by Tom Stocks and Candace German with Harry Norman, REALTORS®, this home is located at 3950 Stanford Drive Cumming, GA 30041.
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Real Estate, Candace German, Harry Norman, Harry Norman Realtors, tom stocks Property suits everyday living and grand entertaining, with an open floor plan and access to tennis courts and a golf course. Read MoreWhat Now AtlantaReal Estate – What Now Atlanta
Property suits everyday living and grand entertaining, with an open floor plan and access to tennis courts and a golf course.