Development breaks ground near Atlanta Beltline spur trail

Development breaks ground near Atlanta Beltline spur trail

Development breaks ground near Atlanta Beltline spur trail

Development breaks ground near Atlanta Beltline spur trail

Josh Green

Mon, 12/09/2024 – 08:13

A mixed-use development has officially joined an English Avenue growth spurt that’s seeing hundreds of residences come together in projects both large and not.

The Proctor, a mixed-income building, broke ground Thursday on vacant land at 698 Oliver St. That’s roughly a block south of the Westside Beltline Connector greenway trail, a link between the main Beltline loop and downtown Atlanta.

The joint venture between Atlanta Housing and Atlanta-based developer Windsor Stevens Holdings calls for 137 units total, with 41 of them reserved as affordable housing for residents earning at most 80 percent of the area median income.

According to Atlanta Housing, those rent-capped apartments will be reserved exclusively for AH Housing Choice Voucher participants, a means to guarantee their affordability for at least 30 years. 

Atlanta Housing officials describe the $55.6-million project as a “visionary [and] monumental step forward” in the creation of attainable housing intown.


Atlanta Mayor Andre Dickens addresses the crowd at last week’s The Proctor groundbreaking. Courtesy of Cornerstone Creative Studios/Essayon Construction Group


Planned lighting scheme at The Proctor. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Beyond the apartments—which will average 813 square feet, per city officials—the eight-story building will also include 10,000 square feet of retail space at ground level and a three-level parking deck.

Amenities in the works include a pool deck, fitness and yoga room, dog spa, and a “chill room” equipped with a full kitchen, according to permitting paperwork filed with the city’s Office of Buildings in May

Windsor Stevens was founded by Atlanta developer Rod Mullice, whose portfolio includes transit-focused projects such as The Pad on Harvard in College Park and forthcoming The Frazier at Old Towne Gordon in Chamblee. Mullice has called The Proctor’s proximity to Georgia Tech’s campus another selling point.

Mullice tells Urbanize Atlanta the project remains on pace to open in the second quarter of 2026. The building’s retail component will be reserved for tenants focused on health, wellness, and beauty, Mullice says.


A mural perspective on the backside of the project. Windsor Stevens Holdings; designs, Niles Bolton Associates architects


How the 137-unit The Proctor building’s balconies and retail will face cross streets. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Promotional materials point to MARTA’s Bankhead station a mile west, and Microsoft’s 90-acre property about 1.8 miles away, as walkable plusses of the location. The development is described as being transit-focused overall.

The Proctor is being put together through Atlanta Urban Development, a nonprofit entity that aims to develop underused public land into mixed-income housing. An LLC called WS Proctor Co. purchased the assemblage of properties for $3.75 million in March 2022.

The development team also includes Essayon Progress Management (construction), Niles Bolton Associates (architecture), Eberly and Associates (engineering), The Dragon Group (sustainable consulting), Nelson Mullins (legal), and Aprio (accounting).

According to Atlanta Housing, the project marks the agency’s first financial closing using HUD’s streamlined Local, Non-Traditional/Moving to Work process, which has allowed The Proctor to move forward quicker and with greater efficiency.  

The English Avenue site in question is tucked off Donald Lee Hollowell Parkway, immediately west of Brock Built Homes’ 30-unit Oliver Street Townhomes. Other landmarks in the area include The Salvation Army Bellwood Boys and Girls Club (about two block east) and the Echo Street West project (also two blocks east).


The 698 Oliver St. site in question, just north of DLH Parkway and a few blocks from Westside Motor Lounge. Google Maps


The vacant site in question, at left, as seen in early 2023 with Brock Built Homes’ Oliver Street Townhomes next door. Google Maps

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• English Avenue news, discussion (Urbanize Atlanta) 

Images


Atlanta Mayor Andre Dickens addresses the crowd at last week’s The Proctor groundbreaking. Courtesy of Cornerstone Creative Studios/Essayon Construction Group


Courtesy of Cornerstone Creative Studios/Essayon Construction Group


The 698 Oliver St. site in question, just north of DLH Parkway and a few blocks from Westside Motor Lounge. Google Maps


The vacant site in question, at left, as seen in early 2023 with Brock Built Homes’ Oliver Street Townhomes next door. Google Maps


How the 137-unit The Proctor building’s balconies and retail will face cross streets. Windsor Stevens Holdings; designs, Niles Bolton Associates architects


Planned lighting scheme at The Proctor. Windsor Stevens Holdings; designs, Niles Bolton Associates architects


A mural perspective on the backside of the project. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Subtitle
The Proctor project called “monumental step forward” for Westside affordable housing
Neighborhood
Background Image
Image
A large gray and white building shown in a rendering with a large mural under dark blue skies.
Associated Project
Before/After Images
Sponsored Post
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Development breaks ground near Atlanta Beltline spur trail

Josh Green

Mon, 12/09/2024 – 08:13

A mixed-use development has officially joined an English Avenue growth spurt that’s seeing hundreds of residences come together in projects both large and not.

The Proctor, a mixed-income building, broke ground Thursday on vacant land at 698 Oliver St. That’s roughly a block south of the Westside Beltline Connector greenway trail, a link between the main Beltline loop and downtown Atlanta.

The joint venture between Atlanta Housing and Atlanta-based developer Windsor Stevens Holdings calls for 137 units total, with 41 of them reserved as affordable housing for residents earning at most 80 percent of the area median income.

According to Atlanta Housing, those rent-capped apartments will be reserved exclusively for AH Housing Choice Voucher participants, a means to guarantee their affordability for at least 30 years. 

Atlanta Housing officials describe the $55.6-million project as a “visionary [and] monumental step forward” in the creation of attainable housing intown.

Atlanta Mayor Andre Dickens addresses the crowd at last week’s The Proctor groundbreaking. Courtesy of Cornerstone Creative Studios/Essayon Construction Group

Planned lighting scheme at The Proctor. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Beyond the apartments—which will average 813 square feet, per city officials—the eight-story building will also include 10,000 square feet of retail space at ground level and a three-level parking deck.

Amenities in the works include a pool deck, fitness and yoga room, dog spa, and a “chill room” equipped with a full kitchen, according to permitting paperwork filed with the city’s Office of Buildings in May. 

Windsor Stevens was founded by Atlanta developer Rod Mullice, whose portfolio includes transit-focused projects such as The Pad on Harvard in College Park and forthcoming The Frazier at Old Towne Gordon in Chamblee. Mullice has called The Proctor’s proximity to Georgia Tech’s campus another selling point.

Mullice tells Urbanize Atlanta the project remains on pace to open in the second quarter of 2026. The building’s retail component will be reserved for tenants focused on health, wellness, and beauty, Mullice says.

A mural perspective on the backside of the project. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

How the 137-unit The Proctor building’s balconies and retail will face cross streets. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Promotional materials point to MARTA’s Bankhead station a mile west, and Microsoft’s 90-acre property about 1.8 miles away, as walkable plusses of the location. The development is described as being transit-focused overall.

The Proctor is being put together through Atlanta Urban Development, a nonprofit entity that aims to develop underused public land into mixed-income housing. An LLC called WS Proctor Co. purchased the assemblage of properties for $3.75 million in March 2022.

The development team also includes Essayon Progress Management (construction), Niles Bolton Associates (architecture), Eberly and Associates (engineering), The Dragon Group (sustainable consulting), Nelson Mullins (legal), and Aprio (accounting).

According to Atlanta Housing, the project marks the agency’s first financial closing using HUD’s streamlined Local, Non-Traditional/Moving to Work process, which has allowed The Proctor to move forward quicker and with greater efficiency.  

The English Avenue site in question is tucked off Donald Lee Hollowell Parkway, immediately west of Brock Built Homes’ 30-unit Oliver Street Townhomes. Other landmarks in the area include The Salvation Army Bellwood Boys and Girls Club (about two block east) and the Echo Street West project (also two blocks east).

The 698 Oliver St. site in question, just north of DLH Parkway and a few blocks from Westside Motor Lounge. Google Maps

The vacant site in question, at left, as seen in early 2023 with Brock Built Homes’ Oliver Street Townhomes next door. Google Maps

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• English Avenue news, discussion (Urbanize Atlanta) 

Tags

698 OLIVER St. NW
The Proctor
Windsor Stevens Holdings
H.J. Russell Co.
Eberly & Associates
The Dragon Group
Nelson Mullins
Niles Bolton Associates
Aprio
Atlanta Development
Atlanta Construction
Atlanta apartments
Mixed-Use Development
Joseph E. Boone Boulevard
Bankhead
For Rent in Atlanta
Westside BeltLine Connector
Rod Mullice
Essayon Progress Management
Donald Lee Hollowell
Essayon Construction Group
Atlanta Housing

Images

Atlanta Mayor Andre Dickens addresses the crowd at last week’s The Proctor groundbreaking. Courtesy of Cornerstone Creative Studios/Essayon Construction Group

Courtesy of Cornerstone Creative Studios/Essayon Construction Group

The 698 Oliver St. site in question, just north of DLH Parkway and a few blocks from Westside Motor Lounge. Google Maps

The vacant site in question, at left, as seen in early 2023 with Brock Built Homes’ Oliver Street Townhomes next door. Google Maps

How the 137-unit The Proctor building’s balconies and retail will face cross streets. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Planned lighting scheme at The Proctor. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

A mural perspective on the backside of the project. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Subtitle
The Proctor project called “monumental step forward” for Westside affordable housing

Neighborhood
English Avenue

Background Image

Image

Associated Project

The Proctor

Before/After Images

Sponsored Post
Off  Read More 

Development breaks ground near Atlanta Beltline spur trail

Josh Green

Mon, 12/09/2024 – 08:13

A mixed-use development has officially joined an English Avenue growth spurt that’s seeing hundreds of residences come together in projects both large and not.

The Proctor, a mixed-income building, broke ground Thursday on vacant land at 698 Oliver St. That’s roughly a block south of the Westside Beltline Connector greenway trail, a link between the main Beltline loop and downtown Atlanta.

The joint venture between Atlanta Housing and Atlanta-based developer Windsor Stevens Holdings calls for 137 units total, with 41 of them reserved as affordable housing for residents earning at most 80 percent of the area median income.

According to Atlanta Housing, those rent-capped apartments will be reserved exclusively for AH Housing Choice Voucher participants, a means to guarantee their affordability for at least 30 years. 

Atlanta Housing officials describe the $55.6-million project as a “visionary [and] monumental step forward” in the creation of attainable housing intown.

Atlanta Mayor Andre Dickens addresses the crowd at last week’s The Proctor groundbreaking. Courtesy of Cornerstone Creative Studios/Essayon Construction Group

Planned lighting scheme at The Proctor. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Beyond the apartments—which will average 813 square feet, per city officials—the eight-story building will also include 10,000 square feet of retail space at ground level and a three-level parking deck.

Amenities in the works include a pool deck, fitness and yoga room, dog spa, and a “chill room” equipped with a full kitchen, according to permitting paperwork filed with the city’s Office of Buildings in May. 

Windsor Stevens was founded by Atlanta developer Rod Mullice, whose portfolio includes transit-focused projects such as The Pad on Harvard in College Park and forthcoming The Frazier at Old Towne Gordon in Chamblee. Mullice has called The Proctor’s proximity to Georgia Tech’s campus another selling point.

Mullice tells Urbanize Atlanta the project remains on pace to open in the second quarter of 2026. The building’s retail component will be reserved for tenants focused on health, wellness, and beauty, Mullice says.

A mural perspective on the backside of the project. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

How the 137-unit The Proctor building’s balconies and retail will face cross streets. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Promotional materials point to MARTA’s Bankhead station a mile west, and Microsoft’s 90-acre property about 1.8 miles away, as walkable plusses of the location. The development is described as being transit-focused overall.

The Proctor is being put together through Atlanta Urban Development, a nonprofit entity that aims to develop underused public land into mixed-income housing. An LLC called WS Proctor Co. purchased the assemblage of properties for $3.75 million in March 2022.

The development team also includes Essayon Progress Management (construction), Niles Bolton Associates (architecture), Eberly and Associates (engineering), The Dragon Group (sustainable consulting), Nelson Mullins (legal), and Aprio (accounting).

According to Atlanta Housing, the project marks the agency’s first financial closing using HUD’s streamlined Local, Non-Traditional/Moving to Work process, which has allowed The Proctor to move forward quicker and with greater efficiency.  

The English Avenue site in question is tucked off Donald Lee Hollowell Parkway, immediately west of Brock Built Homes’ 30-unit Oliver Street Townhomes. Other landmarks in the area include The Salvation Army Bellwood Boys and Girls Club (about two block east) and the Echo Street West project (also two blocks east).

The 698 Oliver St. site in question, just north of DLH Parkway and a few blocks from Westside Motor Lounge. Google Maps

The vacant site in question, at left, as seen in early 2023 with Brock Built Homes’ Oliver Street Townhomes next door. Google Maps

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• English Avenue news, discussion (Urbanize Atlanta) 

Tags

698 OLIVER St. NW
The Proctor
Windsor Stevens Holdings
H.J. Russell Co.
Eberly & Associates
The Dragon Group
Nelson Mullins
Niles Bolton Associates
Aprio
Atlanta Development
Atlanta Construction
Atlanta apartments
Mixed-Use Development
Joseph E. Boone Boulevard
Bankhead
For Rent in Atlanta
Westside BeltLine Connector
Rod Mullice
Essayon Progress Management
Donald Lee Hollowell
Essayon Construction Group
Atlanta Housing

Images

Atlanta Mayor Andre Dickens addresses the crowd at last week’s The Proctor groundbreaking. Courtesy of Cornerstone Creative Studios/Essayon Construction Group

Courtesy of Cornerstone Creative Studios/Essayon Construction Group

The 698 Oliver St. site in question, just north of DLH Parkway and a few blocks from Westside Motor Lounge. Google Maps

The vacant site in question, at left, as seen in early 2023 with Brock Built Homes’ Oliver Street Townhomes next door. Google Maps

How the 137-unit The Proctor building’s balconies and retail will face cross streets. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Planned lighting scheme at The Proctor. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

A mural perspective on the backside of the project. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Subtitle
The Proctor project called “monumental step forward” for Westside affordable housing

Neighborhood
English Avenue

Background Image

Image

Associated Project

The Proctor

Before/After Images

Sponsored Post
Off

U-shaped Varsity tower proposal beefs up, gets taller

U-shaped Varsity tower proposal beefs up, gets taller

U-shaped Varsity tower proposal beefs up, gets taller

U-shaped Varsity tower proposal beefs up, gets taller

Josh Green

Fri, 12/06/2024 – 16:31

Plans for transforming parking lots into high-rise development near The Varsity’s iconic original location are getting more ambitious.

Athens-based Landmark Properties has revised the scope of its student-housing tower planned for 680 Spring St. in Midtown, or what’s been described as “the last great parcel” available in the subdistrict.

Landmark now plans to erect a U-shaped tower standing 40 stories, up from 34 stories initially pitched, according to the agenda for Midtown Development Review Committee’s monthly meeting Tuesday. That height could mark one of Midtown’s tallest buildings erected during the current development cycle.  

Other changes to Landmark’s proposal include a beefed-up number of units from 560 to 626—or a whopping 2,235 total bedrooms for students. Originally, 1,992 bedrooms were planned.


The roughly 2-acre site in question immediately north of the original Varsity location. Google Maps


Original rendering showing perspective from the south for the 1,992-bed proposal. The scope has since been revised. Courtesy of Landmark Properties; designs, CNNA Architects

Revised plans for 431 parking spaces (in an eight-story podium, wrapped on three sides with student apartments) are actually less than the 554 parking slots initially planned.

The amount of proposed retail in the building has also bumped up from 8,100 to about 8,600 square feet, according the Midtown DRC agenda.

We’ve reached out to Landmark representatives for revised renderings and more information on the proposed changes, and we’ll update this story should additional materials come.

The tower would claim about 2 acres of surface parking immediately north of The Varsity, near the point where North Avenue meets the downtown Connector, that the restaurant group has been looking to sell for several years.


Approximation of the restaurant and parking lot properties in question. Google Maps

The building’s southern drive would be an extension of Ponce de Leon Avenue, and pedestrian and bicyclist access would be provided from three sides, with a large bike room situated to the south, near the restaurant, per Midtown DRC.

The parcel—bounded by the Connector to the west, and Spring Street to the east—is currently a collection of lots The Varsity leases to parking providers. Next door, the iconic eatery has been dishing chili dogs and frosted oranges with a side of “What’ll ya have?” for nearly a century.

For Landmark, the project would mark its fourth student-housing project in downtown and Midtown.

Others include The Standard, a student-housing tower also standing just north of The Varsity’s parking lots. More recently, the company completed the Legacy at Centennial tower downtown. 

Landmark’s proposal, as drawn up by CNNA Architects, remains in design phases, but plans call for perks that have become par for the course with developments aimed at capturing the student market. Those will include a sports simulator, a sauna, sky lounges, a resort-grade pool with Jumbotrons, a large gym, and “extensive” study space, development officials have said.


The Varsity property in the shadow of high-rise construction in December 2020.Shutterstock

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Midtown news, discussion (Urbanize Atlanta) 

Images


The roughly 2-acre site in question immediately north of the original Varsity location. Google Maps


Approximation of the restaurant and parking lot properties in question. Google Maps


Original rendering showing perspective from the south for the 1,992-bed proposal. The scope has since been revised. Courtesy of Landmark Properties; designs, CNNA Architects


The Varsity’s iconic signage and main building in 2017. Shutterstock


The Varsity property in the shadow of high-rise construction in December 2020.Shutterstock

Subtitle
Agenda: Landmark Properties building over Connector, iconic restaurant now aims for 40 stories
Neighborhood
Background Image
Image
A rendering proposal of a white and blue new tower over a large Midtown freeway in Atlanta.
Associated Project
Before/After Images
Sponsored Post
Off

U-shaped Varsity tower proposal beefs up, gets taller

Josh Green

Fri, 12/06/2024 – 16:31

Plans for transforming parking lots into high-rise development near The Varsity’s iconic original location are getting more ambitious.

Athens-based Landmark Properties has revised the scope of its student-housing tower planned for 680 Spring St. in Midtown, or what’s been described as “the last great parcel” available in the subdistrict.

Landmark now plans to erect a U-shaped tower standing 40 stories, up from 34 stories initially pitched, according to the agenda for Midtown Development Review Committee’s monthly meeting Tuesday. That height could mark one of Midtown’s tallest buildings erected during the current development cycle.  

Other changes to Landmark’s proposal include a beefed-up number of units from 560 to 626—or a whopping 2,235 total bedrooms for students. Originally, 1,992 bedrooms were planned.

The roughly 2-acre site in question immediately north of the original Varsity location. Google Maps

Original rendering showing perspective from the south for the 1,992-bed proposal. The scope has since been revised. Courtesy of Landmark Properties; designs, CNNA Architects

Revised plans for 431 parking spaces (in an eight-story podium, wrapped on three sides with student apartments) are actually less than the 554 parking slots initially planned.

The amount of proposed retail in the building has also bumped up from 8,100 to about 8,600 square feet, according the Midtown DRC agenda.

We’ve reached out to Landmark representatives for revised renderings and more information on the proposed changes, and we’ll update this story should additional materials come.

The tower would claim about 2 acres of surface parking immediately north of The Varsity, near the point where North Avenue meets the downtown Connector, that the restaurant group has been looking to sell for several years.

Approximation of the restaurant and parking lot properties in question. Google Maps

The building’s southern drive would be an extension of Ponce de Leon Avenue, and pedestrian and bicyclist access would be provided from three sides, with a large bike room situated to the south, near the restaurant, per Midtown DRC.

The parcel—bounded by the Connector to the west, and Spring Street to the east—is currently a collection of lots The Varsity leases to parking providers. Next door, the iconic eatery has been dishing chili dogs and frosted oranges with a side of “What’ll ya have?” for nearly a century.

For Landmark, the project would mark its fourth student-housing project in downtown and Midtown.

Others include The Standard, a student-housing tower also standing just north of The Varsity’s parking lots. More recently, the company completed the Legacy at Centennial tower downtown. 

Landmark’s proposal, as drawn up by CNNA Architects, remains in design phases, but plans call for perks that have become par for the course with developments aimed at capturing the student market. Those will include a sports simulator, a sauna, sky lounges, a resort-grade pool with Jumbotrons, a large gym, and “extensive” study space, development officials have said.

The Varsity property in the shadow of high-rise construction in December 2020.Shutterstock

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Midtown news, discussion (Urbanize Atlanta) 

Tags

61 North Avenue NW
The Varsity
Midtown
Development
Big Deals
Spring Street
Atlanta Parking Lots
Atlanta Development
Atlanta Restaurants
Varsity
Georgia Tech
Midtown Alliance
AJC
Any Big Ideas
Landmark Properties
CNNA Architects
Varsity Realty Corp.
VRC
Midtown Development
Midtown Construction
Midtown Growth
Midtown DRC
Midtown Development Review Committee

Images

The roughly 2-acre site in question immediately north of the original Varsity location. Google Maps

Approximation of the restaurant and parking lot properties in question. Google Maps

Original rendering showing perspective from the south for the 1,992-bed proposal. The scope has since been revised. Courtesy of Landmark Properties; designs, CNNA Architects

The Varsity’s iconic signage and main building in 2017. Shutterstock

The Varsity property in the shadow of high-rise construction in December 2020.Shutterstock

Subtitle
Agenda: Landmark Properties building over Connector, iconic restaurant now aims for 40 stories

Neighborhood
Midtown

Background Image

Image

Associated Project

61 North Ave NW

Before/After Images

Sponsored Post
Off  Read More 

U-shaped Varsity tower proposal beefs up, gets taller

Josh Green

Fri, 12/06/2024 – 16:31

Plans for transforming parking lots into high-rise development near The Varsity’s iconic original location are getting more ambitious.

Athens-based Landmark Properties has revised the scope of its student-housing tower planned for 680 Spring St. in Midtown, or what’s been described as “the last great parcel” available in the subdistrict.

Landmark now plans to erect a U-shaped tower standing 40 stories, up from 34 stories initially pitched, according to the agenda for Midtown Development Review Committee’s monthly meeting Tuesday. That height could mark one of Midtown’s tallest buildings erected during the current development cycle.  

Other changes to Landmark’s proposal include a beefed-up number of units from 560 to 626—or a whopping 2,235 total bedrooms for students. Originally, 1,992 bedrooms were planned.

The roughly 2-acre site in question immediately north of the original Varsity location. Google Maps

Original rendering showing perspective from the south for the 1,992-bed proposal. The scope has since been revised. Courtesy of Landmark Properties; designs, CNNA Architects

Revised plans for 431 parking spaces (in an eight-story podium, wrapped on three sides with student apartments) are actually less than the 554 parking slots initially planned.

The amount of proposed retail in the building has also bumped up from 8,100 to about 8,600 square feet, according the Midtown DRC agenda.

We’ve reached out to Landmark representatives for revised renderings and more information on the proposed changes, and we’ll update this story should additional materials come.

The tower would claim about 2 acres of surface parking immediately north of The Varsity, near the point where North Avenue meets the downtown Connector, that the restaurant group has been looking to sell for several years.

Approximation of the restaurant and parking lot properties in question. Google Maps

The building’s southern drive would be an extension of Ponce de Leon Avenue, and pedestrian and bicyclist access would be provided from three sides, with a large bike room situated to the south, near the restaurant, per Midtown DRC.

The parcel—bounded by the Connector to the west, and Spring Street to the east—is currently a collection of lots The Varsity leases to parking providers. Next door, the iconic eatery has been dishing chili dogs and frosted oranges with a side of “What’ll ya have?” for nearly a century.

For Landmark, the project would mark its fourth student-housing project in downtown and Midtown.

Others include The Standard, a student-housing tower also standing just north of The Varsity’s parking lots. More recently, the company completed the Legacy at Centennial tower downtown. 

Landmark’s proposal, as drawn up by CNNA Architects, remains in design phases, but plans call for perks that have become par for the course with developments aimed at capturing the student market. Those will include a sports simulator, a sauna, sky lounges, a resort-grade pool with Jumbotrons, a large gym, and “extensive” study space, development officials have said.

The Varsity property in the shadow of high-rise construction in December 2020.Shutterstock

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Midtown news, discussion (Urbanize Atlanta) 

Tags

61 North Avenue NW
The Varsity
Midtown
Development
Big Deals
Spring Street
Atlanta Parking Lots
Atlanta Development
Atlanta Restaurants
Varsity
Georgia Tech
Midtown Alliance
AJC
Any Big Ideas
Landmark Properties
CNNA Architects
Varsity Realty Corp.
VRC
Midtown Development
Midtown Construction
Midtown Growth
Midtown DRC
Midtown Development Review Committee

Images

The roughly 2-acre site in question immediately north of the original Varsity location. Google Maps

Approximation of the restaurant and parking lot properties in question. Google Maps

Original rendering showing perspective from the south for the 1,992-bed proposal. The scope has since been revised. Courtesy of Landmark Properties; designs, CNNA Architects

The Varsity’s iconic signage and main building in 2017. Shutterstock

The Varsity property in the shadow of high-rise construction in December 2020.Shutterstock

Subtitle
Agenda: Landmark Properties building over Connector, iconic restaurant now aims for 40 stories

Neighborhood
Midtown

Background Image

Image

Associated Project

61 North Ave NW

Before/After Images

Sponsored Post
Off

How Atlanta film festivals save theaters, boost state’s entertainment industry

How Atlanta film festivals save theaters, boost state’s entertainment industry

How Atlanta film festivals save theaters, boost state’s entertainment industry

Atlanta film festivals have championed Georgia’s film industry by preventing theater closures and attracting artistic talent amid the pandemic, rise of streaming services and commercial development.

​  Atlanta film festivals have championed Georgia’s film industry by preventing theater closures and attracting artistic talent amid the pandemic, rise of streaming services and commercial development. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)

Atlanta film festivals have championed Georgia’s film industry by preventing theater closures and attracting artistic talent amid the pandemic, rise of streaming services and commercial development.

How Atlanta film festivals save theaters, boost state’s entertainment industry

How Atlanta film festivals save theaters, boost state’s entertainment industry

How Atlanta film festivals save theaters, boost state’s entertainment industry

Atlanta film festivals have championed Georgia’s film industry by preventing theater closures and attracting artistic talent amid the pandemic, rise of streaming services and commercial development.

​  Atlanta film festivals have championed Georgia’s film industry by preventing theater closures and attracting artistic talent amid the pandemic, rise of streaming services and commercial development. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)

Atlanta film festivals have championed Georgia’s film industry by preventing theater closures and attracting artistic talent amid the pandemic, rise of streaming services and commercial development.

Cortland acquires Marietta apartment community for $95.75 million

Cortland acquires Marietta apartment community for $95.75 million

Cortland acquires Marietta apartment community for $95.75 million

Cortland paid less than the national price-per-unit average for the Cobb County apartment complex.

​  Cortland paid less than the national price-per-unit average for the Cobb County apartment complex. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)

Cortland paid less than the national price-per-unit average for the Cobb County apartment complex.

Cortland acquires Marietta apartment community for $95.75 million

Cortland acquires Marietta apartment community for $95.75 million

Cortland acquires Marietta apartment community for $95.75 million

Cortland paid less than the national price-per-unit average for the Cobb County apartment complex.

​  Cortland paid less than the national price-per-unit average for the Cobb County apartment complex. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)

Cortland paid less than the national price-per-unit average for the Cobb County apartment complex.

Photos: Could this new Atlanta Chick-fil-A qualify as, um, beautiful?

Photos: Could this new Atlanta Chick-fil-A qualify as, um, beautiful?

Photos: Could this new Atlanta Chick-fil-A qualify as, um, beautiful?

Photos: Could this new Atlanta Chick-fil-A qualify as, um, beautiful?

Josh Green

Fri, 12/06/2024 – 13:37

Could it be the most smartly urban, eye-pleasing, standalone Chick-fil-A in metro Atlanta?

That’s a question any reasonable ATL urbanist could ask themselves while feasting eyes upon Chick-fil-A’s next incarnation of a franchise on Ponce de Leon Avenue. (Ideally, yes, in urbanist logic, the restaurant would have trendy lofts or offices mixed in, too.)

In any case, the 777 Ponce de Leon Ave. project is living up to promises of being entirely brick-clad with precisely no drive-thru lanes as construction enters the homestretch in Poncey-Highland, along one of Atlanta’s liveliest commercial corridors.

Chick-fil-A reps tell Urbanize Atlanta they haven’t confirmed an opening date yet for what’s officially called “Chick-fil-A Ponce de Leon,” but they “look forward to sharing more about the restaurant opening soon.”

The Poncey-Highland restaurant marks the company’s second new franchise addition to Ponce, following a controversial drive-thru location that opened just four blocks away in summer 2023.

Chick-fil-A officials have previously told Urbanize the new restaurant will be locally owned and operated, designed to “fit seamlessly into the walkability of the neighborhood, allowing guests to walk directly to the location and dine-in or carry out their meal with ease.”


A look at the brick-clad backside of the 777 Ponce de Leon Ave. building and its parking lot, with Hotel Clermont standing next door. Josh Green/Urbanize Atlanta


How the new Chick-fil-A has incorporated bike parking (at left) along its Ponce facade. Josh Green/Urbanize Atlanta

Like a standalone Chick-fil-A in the pipeline on Peachtree Road in Buckhead, the Poncey-Highland location does not feature a drive-thru in any capacity. Plans indicate it will include 41 parking spaces behind the Ponce-fronting building, however.

The longtime home of Dugan’s restaurant and lounge—it closed in 2022 and relocated to Northlake—was razed last year next to the Hotel Clermont and its famed basement lounge. (Chick-fil-A had had the Dugan’s location in its crosshairs since at least 2016.)

Building on the ashes of Dugan’s, however, didn’t come without speed bumps.

Poncey-Highland leaders several years ago created the Poncey-Highland Historic District as means of safeguarding about 260 irreplaceable buildings and establishing guidelines for new development that inevitably would come to the upscale neighborhood.


Josh Green/Urbanize Atlanta


Josh Green/Urbanize Atlanta

Chick-fil-A’s initial plans for the Dugan’s site ran afoul of the new rules in several ways, sending the company back to the drawing board to tweak designs.

By the summer of 2023, Dugan’s old digs were cleared away, setting the stage for new construction. Chick-fil-A’s plans as of August last year called for opening the restaurant sometime this fall, but as a site visit this week proved, a 2025 debut appears more likely now. A banner in front promises, “Delicious is coming soon.”

In the gallery above, find a closer look at how the chicken empire’s latest Ponce plans are coming together—no drive-thru included.  

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Poncey-Highland news, discussion (Urbanize Atlanta) 

Images


A look at the brick-clad backside of the 777 Ponce de Leon Ave. building and its parking lot, with Hotel Clermont standing next door. Josh Green/Urbanize Atlanta


Entries and frontage along Somerset Terrace, off Ponce. Josh Green/Urbanize Atlanta


How the new Chick-fil-A has incorporated bike parking (at left) along its Ponce facade. Josh Green/Urbanize Atlanta


Josh Green/Urbanize Atlanta


Josh Green/Urbanize Atlanta


Josh Green/Urbanize Atlanta


Brick detailing, tall industrial-style windows, and a wide Ponce sidewalk. Josh Green/Urbanize Atlanta


A current sidewalk detour directly into Ponce lanes. (A flashing crosswalk is nearby.) Josh Green/Urbanize Atlanta


Proximity to the Clermont, located immediately to the east. Josh Green/Urbanize Atlanta


Josh Green/Urbanize Atlanta


Josh Green/Urbanize Atlanta


Josh Green/Urbanize Atlanta


The former Dugan’s franchise location in question, next to the Hotel Clermont and its famous strip club dive. Google Maps


The proposed Ponce de Leon Avenue facade. Chick-fil-A/Bowman


Chick-fil-A’s plans call for 41 parking spaces where Somerset Terrace meets Ponce de Leon Avenue. Chick-fil-A/Bowman


Meanwhile, four blocks west on Ponce, this other brick-clad Chick-fil-A opened last year, as shown this week. Josh Green/Urbanize Atlanta

Subtitle
All brick and no drive-thru—holy cluck!—at latest Ponce de Leon Avenue location
Neighborhood
Background Image
Image
A photo of a new chick-fil-A restaurant with all brick sides under blue skies next to two wide streets in Atlanta.
Before/After Images
Sponsored Post
Off

Photos: Could this new Atlanta Chick-fil-A qualify as, um, beautiful?

Josh Green

Fri, 12/06/2024 – 13:37

Could it be the most smartly urban, eye-pleasing, standalone Chick-fil-A in metro Atlanta?

That’s a question any reasonable ATL urbanist could ask themselves while feasting eyes upon Chick-fil-A’s next incarnation of a franchise on Ponce de Leon Avenue. (Ideally, yes, in urbanist logic, the restaurant would have trendy lofts or offices mixed in, too.)

In any case, the 777 Ponce de Leon Ave. project is living up to promises of being entirely brick-clad with precisely no drive-thru lanes as construction enters the homestretch in Poncey-Highland, along one of Atlanta’s liveliest commercial corridors.

Chick-fil-A reps tell Urbanize Atlanta they haven’t confirmed an opening date yet for what’s officially called “Chick-fil-A Ponce de Leon,” but they “look forward to sharing more about the restaurant opening soon.”

The Poncey-Highland restaurant marks the company’s second new franchise addition to Ponce, following a controversial drive-thru location that opened just four blocks away in summer 2023.

Chick-fil-A officials have previously told Urbanize the new restaurant will be locally owned and operated, designed to “fit seamlessly into the walkability of the neighborhood, allowing guests to walk directly to the location and dine-in or carry out their meal with ease.”

A look at the brick-clad backside of the 777 Ponce de Leon Ave. building and its parking lot, with Hotel Clermont standing next door. Josh Green/Urbanize Atlanta

How the new Chick-fil-A has incorporated bike parking (at left) along its Ponce facade. Josh Green/Urbanize Atlanta

Like a standalone Chick-fil-A in the pipeline on Peachtree Road in Buckhead, the Poncey-Highland location does not feature a drive-thru in any capacity. Plans indicate it will include 41 parking spaces behind the Ponce-fronting building, however.

The longtime home of Dugan’s restaurant and lounge—it closed in 2022 and relocated to Northlake—was razed last year next to the Hotel Clermont and its famed basement lounge. (Chick-fil-A had had the Dugan’s location in its crosshairs since at least 2016.)

Building on the ashes of Dugan’s, however, didn’t come without speed bumps.

Poncey-Highland leaders several years ago created the Poncey-Highland Historic District as means of safeguarding about 260 irreplaceable buildings and establishing guidelines for new development that inevitably would come to the upscale neighborhood.

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Chick-fil-A’s initial plans for the Dugan’s site ran afoul of the new rules in several ways, sending the company back to the drawing board to tweak designs.

By the summer of 2023, Dugan’s old digs were cleared away, setting the stage for new construction. Chick-fil-A’s plans as of August last year called for opening the restaurant sometime this fall, but as a site visit this week proved, a 2025 debut appears more likely now. A banner in front promises, “Delicious is coming soon.”

In the gallery above, find a closer look at how the chicken empire’s latest Ponce plans are coming together—no drive-thru included.  

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Poncey-Highland news, discussion (Urbanize Atlanta) 

Tags

777 Ponce de Leon Avenue NE
Bowman
Atlanta Development
Clermont Hotel
Chick-fil-A
Dugan’s
Infill Development
Liberty Tattoo
Ponce
Poncey-Highland Neighborhood Association
PHNA Historic District Subcommittee
Urban Design Commission
BZA
NPU-N
Atlanta Restaurants
Atlanta Architecture
Atlanta Restaurant

Images

A look at the brick-clad backside of the 777 Ponce de Leon Ave. building and its parking lot, with Hotel Clermont standing next door. Josh Green/Urbanize Atlanta

Entries and frontage along Somerset Terrace, off Ponce. Josh Green/Urbanize Atlanta

How the new Chick-fil-A has incorporated bike parking (at left) along its Ponce facade. Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Brick detailing, tall industrial-style windows, and a wide Ponce sidewalk. Josh Green/Urbanize Atlanta

A current sidewalk detour directly into Ponce lanes. (A flashing crosswalk is nearby.) Josh Green/Urbanize Atlanta

Proximity to the Clermont, located immediately to the east. Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

The former Dugan’s franchise location in question, next to the Hotel Clermont and its famous strip club dive. Google Maps

The proposed Ponce de Leon Avenue facade. Chick-fil-A/Bowman

Chick-fil-A’s plans call for 41 parking spaces where Somerset Terrace meets Ponce de Leon Avenue. Chick-fil-A/Bowman

Meanwhile, four blocks west on Ponce, this other brick-clad Chick-fil-A opened last year, as shown this week. Josh Green/Urbanize Atlanta

Subtitle
All brick and no drive-thru—holy cluck!—at latest Ponce de Leon Avenue location

Neighborhood
Poncey-Highland

Background Image

Image

Associated Project

Chick-fil-A – 777 Ponce De Leon

Before/After Images

Sponsored Post
Off  Read More 

Photos: Could this new Atlanta Chick-fil-A qualify as, um, beautiful?

Josh Green

Fri, 12/06/2024 – 13:37

Could it be the most smartly urban, eye-pleasing, standalone Chick-fil-A in metro Atlanta?

That’s a question any reasonable ATL urbanist could ask themselves while feasting eyes upon Chick-fil-A’s next incarnation of a franchise on Ponce de Leon Avenue. (Ideally, yes, in urbanist logic, the restaurant would have trendy lofts or offices mixed in, too.)

In any case, the 777 Ponce de Leon Ave. project is living up to promises of being entirely brick-clad with precisely no drive-thru lanes as construction enters the homestretch in Poncey-Highland, along one of Atlanta’s liveliest commercial corridors.

Chick-fil-A reps tell Urbanize Atlanta they haven’t confirmed an opening date yet for what’s officially called “Chick-fil-A Ponce de Leon,” but they “look forward to sharing more about the restaurant opening soon.”

The Poncey-Highland restaurant marks the company’s second new franchise addition to Ponce, following a controversial drive-thru location that opened just four blocks away in summer 2023.

Chick-fil-A officials have previously told Urbanize the new restaurant will be locally owned and operated, designed to “fit seamlessly into the walkability of the neighborhood, allowing guests to walk directly to the location and dine-in or carry out their meal with ease.”

A look at the brick-clad backside of the 777 Ponce de Leon Ave. building and its parking lot, with Hotel Clermont standing next door. Josh Green/Urbanize Atlanta

How the new Chick-fil-A has incorporated bike parking (at left) along its Ponce facade. Josh Green/Urbanize Atlanta

Like a standalone Chick-fil-A in the pipeline on Peachtree Road in Buckhead, the Poncey-Highland location does not feature a drive-thru in any capacity. Plans indicate it will include 41 parking spaces behind the Ponce-fronting building, however.

The longtime home of Dugan’s restaurant and lounge—it closed in 2022 and relocated to Northlake—was razed last year next to the Hotel Clermont and its famed basement lounge. (Chick-fil-A had had the Dugan’s location in its crosshairs since at least 2016.)

Building on the ashes of Dugan’s, however, didn’t come without speed bumps.

Poncey-Highland leaders several years ago created the Poncey-Highland Historic District as means of safeguarding about 260 irreplaceable buildings and establishing guidelines for new development that inevitably would come to the upscale neighborhood.

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Chick-fil-A’s initial plans for the Dugan’s site ran afoul of the new rules in several ways, sending the company back to the drawing board to tweak designs.

By the summer of 2023, Dugan’s old digs were cleared away, setting the stage for new construction. Chick-fil-A’s plans as of August last year called for opening the restaurant sometime this fall, but as a site visit this week proved, a 2025 debut appears more likely now. A banner in front promises, “Delicious is coming soon.”

In the gallery above, find a closer look at how the chicken empire’s latest Ponce plans are coming together—no drive-thru included.  

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Poncey-Highland news, discussion (Urbanize Atlanta) 

Tags

777 Ponce de Leon Avenue NE
Bowman
Atlanta Development
Clermont Hotel
Chick-fil-A
Dugan’s
Infill Development
Liberty Tattoo
Ponce
Poncey-Highland Neighborhood Association
PHNA Historic District Subcommittee
Urban Design Commission
BZA
NPU-N
Atlanta Restaurants
Atlanta Architecture
Atlanta Restaurant

Images

A look at the brick-clad backside of the 777 Ponce de Leon Ave. building and its parking lot, with Hotel Clermont standing next door. Josh Green/Urbanize Atlanta

Entries and frontage along Somerset Terrace, off Ponce. Josh Green/Urbanize Atlanta

How the new Chick-fil-A has incorporated bike parking (at left) along its Ponce facade. Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Brick detailing, tall industrial-style windows, and a wide Ponce sidewalk. Josh Green/Urbanize Atlanta

A current sidewalk detour directly into Ponce lanes. (A flashing crosswalk is nearby.) Josh Green/Urbanize Atlanta

Proximity to the Clermont, located immediately to the east. Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

Josh Green/Urbanize Atlanta

The former Dugan’s franchise location in question, next to the Hotel Clermont and its famous strip club dive. Google Maps

The proposed Ponce de Leon Avenue facade. Chick-fil-A/Bowman

Chick-fil-A’s plans call for 41 parking spaces where Somerset Terrace meets Ponce de Leon Avenue. Chick-fil-A/Bowman

Meanwhile, four blocks west on Ponce, this other brick-clad Chick-fil-A opened last year, as shown this week. Josh Green/Urbanize Atlanta

Subtitle
All brick and no drive-thru—holy cluck!—at latest Ponce de Leon Avenue location

Neighborhood
Poncey-Highland

Background Image

Image

Associated Project

Chick-fil-A – 777 Ponce De Leon

Before/After Images

Sponsored Post
Off

Fortune 500 Car Dealership Moving Headquarters To Sandy Springs

Fortune 500 Car Dealership Moving Headquarters To Sandy Springs

Fortune 500 Car Dealership Moving Headquarters To Sandy Springs

A Fortune 500 car dealer is moving its headquarters from Duluth to Sandy Springs.

​  A Fortune 500 car dealer is moving its headquarters from Duluth to Sandy Springs. Read MoreBisnow News Feed

A Fortune 500 car dealer is moving its headquarters from Duluth to Sandy Springs.

The Varsity Strikes Deal With Student Housing Developer For Massive Tower Next Door

The Varsity Strikes Deal With Student Housing Developer For Massive Tower Next Door

The Varsity Strikes Deal With Student Housing Developer For Massive Tower Next Door

The family that owns the iconic Atlanta restaurant The Varsity is planning to sell a surface parking lot next to its Midtown eatery to a prominent student housing developer.

​  The family that owns the iconic Atlanta restaurant The Varsity is planning to sell a surface parking lot next to its Midtown eatery to a prominent student housing developer. Read MoreBisnow News Feed

The family that owns the iconic Atlanta restaurant The Varsity is planning to sell a surface parking lot next to its Midtown eatery to a prominent student housing developer.

This Week’s Atlanta Deal Sheet: Allen Morris Moving Forward On Star Metals Phase 2

This Week’s Atlanta Deal Sheet: Allen Morris Moving Forward On Star Metals Phase 2

This Week’s Atlanta Deal Sheet: Allen Morris Moving Forward On Star Metals Phase 2

The Allen Morris Co., in a joint venture with Atlanta-based investment firm Animal, plans to break ground on a second helping of its Star Metals District development next year.

​  The Allen Morris Co., in a joint venture with Atlanta-based investment firm Animal, plans to break ground on a second helping of its Star Metals District development next year. Read MoreBisnow News Feed

The Allen Morris Co., in a joint venture with Atlanta-based investment firm Animal, plans to break ground on a second helping of its Star Metals District development next year.