Work spotted at long-planned Midtown tower site; developer quiet
Work spotted at long-planned Midtown tower site; developer quiet
Work spotted at long-planned Midtown tower site; developer quiet
Josh Green
Wed, 11/20/2024 – 16:24
In the wonderful world of Atlanta development wonks, a cleared lot on 14th Street near Piedmont Park has emerged in recent years as the new capital of false alarms.
That trend appears to be continuing this month. Maybe.
As Midtown residents and others in cyberspace have noted, heavy equipment and work crews have been spotted over the past week at 250 14th St., where active intown developer Toll Brothers initially revealed plans for an apartment tower back in 2019. Tweaked plans for more density were later the source of neighborhood ire and a petition against them.
Toll Brothers officials this week didn’t specify if recent activity at the site is the start of construction, testing, stabilization, or any other purpose.
“While we still do own the property,” a development rep wrote to Urbanize Atlanta via email, “we don’t have much information to share at this time.”
Construction equipment spotted at Toll Brothers’ 250 14th St. property last week in Midtown. Submitted photo
Planned rooftops at Toll Brothers’ 250 14th Street project, per initial renderings. Toll Brothers, via Midtown Alliance
The only permitting activity filed with Atlanta’s Department of City Planning this year is a Nov. 15 complaint that work was taking place on site “including grading and land movement” without a permit. The city has since issued a stop-work order, according to department records.
In 2021, two old Midtown houses on the north side of 14th Street—one that’d served as offices—were razed to make way for the development. Those properties, according to Toll Brothers’ earlier presentations, were combined with a neighboring, cleared lot where a five-story condo stack called The Dowling was proposed several years ago but didn’t take off.
Along 14th Street, the site is bordered by the Mediterranean-style Windsor apartments and a row of townhouses.
City records indicate Toll Brothers Apartment Living, a division of the national homebuilding giant, applied in early 2022 for a permit to start building a 20-story tower—16 residential levels over a four-story parking deck—called “Vance on 14th.” According to Midtown Alliance, the Brock Hudgins Architects-designed tower would have included 175 units over 310 parking spaces, with no retail space planned, per initial plans.
The site’s context as relates to Piedmont Park’s western edge.Toll Brothers, via City of Atlanta
Submitted photo
According to a 2023 Change.org petition, requested changes to the Toll Brothers building would have added 70 units (for a total of 245) and another four stories, though floor heights would be decreased. Most of the additional apartments would have been about 150 feet from Ansley Park properties and backyards, per the petition. But the Atlanta City Council later voted to deny a special-use permit for the additional density, per petitioners.
“[Developers] are manipulating the zoning laws to greatly exceed limitations that were put in place to ensure a graceful transition from Peachtree Street to Piedmont Park and to preserve the integrity of the Ansley [Park] neighborhood aesthetic that we all love,” read the petition.
Toll Brothers officials have agreed to supply more information as plans for the site unfold.
How the tiered Toll Brothers structure was expected to meet 14th Street, per initial renderings. Toll Brothers, via City of Atlanta
…
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Construction equipment spotted at Toll Brothers’ 250 14th St. property last week in Midtown. Submitted photo
Submitted photo
At right are the two 14th Street residential structures razed on the property in question in 2021. Google Maps
The site’s context as relates to Piedmont Park’s western edge.Toll Brothers, via City of Atlanta
Initial plans for elevations toward Buckhead, at left, and Peachtree Street, per documents filed with the city in 2022.Toll Brothers, via City of Atlanta
How the tiered Toll Brothers structure was expected to meet 14th Street, per initial renderings. Toll Brothers, via City of Atlanta
Planned 14th Street frontage.Toll Brothers, via City of Atlanta
The sides facing downtown, at left, and Piedmont Park, per initial plans. Toll Brothers, via City of Atlanta
Planned rooftops at Toll Brothers’ 250 14th Street project, per initial renderings. Toll Brothers, via Midtown Alliance
A visual provided with the Change.org petition showing proposed changes at 250 14th St. some neighbors weren’t pleased with, as of early last year. Change.org
Work spotted at long-planned Midtown tower site; developer quiet
Josh Green
Wed, 11/20/2024 – 16:24
In the wonderful world of Atlanta development wonks, a cleared lot on 14th Street near Piedmont Park has emerged in recent years as the new capital of false alarms.
That trend appears to be continuing this month. Maybe.
As Midtown residents and others in cyberspace have noted, heavy equipment and work crews have been spotted over the past week at 250 14th St., where active intown developer Toll Brothers initially revealed plans for an apartment tower back in 2019. Tweaked plans for more density were later the source of neighborhood ire and a petition against them.
Toll Brothers officials this week didn’t specify if recent activity at the site is the start of construction, testing, stabilization, or any other purpose.
“While we still do own the property,” a development rep wrote to Urbanize Atlanta via email, “we don’t have much information to share at this time.”
Construction equipment spotted at Toll Brothers’ 250 14th St. property last week in Midtown. Submitted photo
Planned rooftops at Toll Brothers’ 250 14th Street project, per initial renderings. Toll Brothers, via Midtown Alliance
The only permitting activity filed with Atlanta’s Department of City Planning this year is a Nov. 15 complaint that work was taking place on site “including grading and land movement” without a permit. The city has since issued a stop-work order, according to department records.
In 2021, two old Midtown houses on the north side of 14th Street—one that’d served as offices—were razed to make way for the development. Those properties, according to Toll Brothers’ earlier presentations, were combined with a neighboring, cleared lot where a five-story condo stack called The Dowling was proposed several years ago but didn’t take off.
Along 14th Street, the site is bordered by the Mediterranean-style Windsor apartments and a row of townhouses.
City records indicate Toll Brothers Apartment Living, a division of the national homebuilding giant, applied in early 2022 for a permit to start building a 20-story tower—16 residential levels over a four-story parking deck—called “Vance on 14th.” According to Midtown Alliance, the Brock Hudgins Architects-designed tower would have included 175 units over 310 parking spaces, with no retail space planned, per initial plans.
The site’s context as relates to Piedmont Park’s western edge.Toll Brothers, via City of Atlanta
Submitted photo
According to a 2023 Change.org petition, requested changes to the Toll Brothers building would have added 70 units (for a total of 245) and another four stories, though floor heights would be decreased. Most of the additional apartments would have been about 150 feet from Ansley Park properties and backyards, per the petition. But the Atlanta City Council later voted to deny a special-use permit for the additional density, per petitioners.
“[Developers] are manipulating the zoning laws to greatly exceed limitations that were put in place to ensure a graceful transition from Peachtree Street to Piedmont Park and to preserve the integrity of the Ansley [Park] neighborhood aesthetic that we all love,” read the petition.
Toll Brothers officials have agreed to supply more information as plans for the site unfold.
How the tiered Toll Brothers structure was expected to meet 14th Street, per initial renderings. Toll Brothers, via City of Atlanta
…
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Tags
250 14th Street NE
Toll Brothers
Piedmont Park
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Brock Hudgins Architects
Kimley-Horn & Associates
JE Dunn Construction
Midtown Development Review Committee
Toll Brothers Apartment Living
Atlanta Development
Midtown Towers
Midtown Construction
Atlanta Construction
Images
Construction equipment spotted at Toll Brothers’ 250 14th St. property last week in Midtown. Submitted photo
Submitted photo
At right are the two 14th Street residential structures razed on the property in question in 2021. Google Maps
The site’s context as relates to Piedmont Park’s western edge.Toll Brothers, via City of Atlanta
Initial plans for elevations toward Buckhead, at left, and Peachtree Street, per documents filed with the city in 2022.Toll Brothers, via City of Atlanta
How the tiered Toll Brothers structure was expected to meet 14th Street, per initial renderings. Toll Brothers, via City of Atlanta
Planned 14th Street frontage.Toll Brothers, via City of Atlanta
The sides facing downtown, at left, and Piedmont Park, per initial plans. Toll Brothers, via City of Atlanta
Planned rooftops at Toll Brothers’ 250 14th Street project, per initial renderings. Toll Brothers, via Midtown Alliance
A visual provided with the Change.org petition showing proposed changes at 250 14th St. some neighbors weren’t pleased with, as of early last year. Change.org
Subtitle
Active Atlanta builder Toll Brothers owns 14th Street property near Piedmont Park
Neighborhood
Midtown
Background Image
Image
Associated Project
250 14th Street NE
Before/After Images
Sponsored Post
Off Read More
Work spotted at long-planned Midtown tower site; developer quiet
Josh Green
Wed, 11/20/2024 – 16:24
In the wonderful world of Atlanta development wonks, a cleared lot on 14th Street near Piedmont Park has emerged in recent years as the new capital of false alarms.
That trend appears to be continuing this month. Maybe.
As Midtown residents and others in cyberspace have noted, heavy equipment and work crews have been spotted over the past week at 250 14th St., where active intown developer Toll Brothers initially revealed plans for an apartment tower back in 2019. Tweaked plans for more density were later the source of neighborhood ire and a petition against them.
Toll Brothers officials this week didn’t specify if recent activity at the site is the start of construction, testing, stabilization, or any other purpose.
“While we still do own the property,” a development rep wrote to Urbanize Atlanta via email, “we don’t have much information to share at this time.”
Construction equipment spotted at Toll Brothers’ 250 14th St. property last week in Midtown. Submitted photo
Planned rooftops at Toll Brothers’ 250 14th Street project, per initial renderings. Toll Brothers, via Midtown Alliance
The only permitting activity filed with Atlanta’s Department of City Planning this year is a Nov. 15 complaint that work was taking place on site “including grading and land movement” without a permit. The city has since issued a stop-work order, according to department records.
In 2021, two old Midtown houses on the north side of 14th Street—one that’d served as offices—were razed to make way for the development. Those properties, according to Toll Brothers’ earlier presentations, were combined with a neighboring, cleared lot where a five-story condo stack called The Dowling was proposed several years ago but didn’t take off.
Along 14th Street, the site is bordered by the Mediterranean-style Windsor apartments and a row of townhouses.
City records indicate Toll Brothers Apartment Living, a division of the national homebuilding giant, applied in early 2022 for a permit to start building a 20-story tower—16 residential levels over a four-story parking deck—called “Vance on 14th.” According to Midtown Alliance, the Brock Hudgins Architects-designed tower would have included 175 units over 310 parking spaces, with no retail space planned, per initial plans.
The site’s context as relates to Piedmont Park’s western edge.Toll Brothers, via City of Atlanta
Submitted photo
According to a 2023 Change.org petition, requested changes to the Toll Brothers building would have added 70 units (for a total of 245) and another four stories, though floor heights would be decreased. Most of the additional apartments would have been about 150 feet from Ansley Park properties and backyards, per the petition. But the Atlanta City Council later voted to deny a special-use permit for the additional density, per petitioners.
“[Developers] are manipulating the zoning laws to greatly exceed limitations that were put in place to ensure a graceful transition from Peachtree Street to Piedmont Park and to preserve the integrity of the Ansley [Park] neighborhood aesthetic that we all love,” read the petition.
Toll Brothers officials have agreed to supply more information as plans for the site unfold.
How the tiered Toll Brothers structure was expected to meet 14th Street, per initial renderings. Toll Brothers, via City of Atlanta
…
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• Midtown news, discussion (Urbanize Atlanta)
Tags
250 14th Street NE
Toll Brothers
Piedmont Park
Midtown Alliance
Brock Hudgins Architects
Kimley-Horn & Associates
JE Dunn Construction
Midtown Development Review Committee
Toll Brothers Apartment Living
Atlanta Development
Midtown Towers
Midtown Construction
Atlanta Construction
Images
Construction equipment spotted at Toll Brothers’ 250 14th St. property last week in Midtown. Submitted photo
Submitted photo
At right are the two 14th Street residential structures razed on the property in question in 2021. Google Maps
The site’s context as relates to Piedmont Park’s western edge.Toll Brothers, via City of Atlanta
Initial plans for elevations toward Buckhead, at left, and Peachtree Street, per documents filed with the city in 2022.Toll Brothers, via City of Atlanta
How the tiered Toll Brothers structure was expected to meet 14th Street, per initial renderings. Toll Brothers, via City of Atlanta
Planned 14th Street frontage.Toll Brothers, via City of Atlanta
The sides facing downtown, at left, and Piedmont Park, per initial plans. Toll Brothers, via City of Atlanta
Planned rooftops at Toll Brothers’ 250 14th Street project, per initial renderings. Toll Brothers, via Midtown Alliance
A visual provided with the Change.org petition showing proposed changes at 250 14th St. some neighbors weren’t pleased with, as of early last year. Change.org
Subtitle
Active Atlanta builder Toll Brothers owns 14th Street property near Piedmont Park
Neighborhood
Midtown
Background Image
Image
Associated Project
250 14th Street NE
Before/After Images
Sponsored Post
Off
King and Queen towers have new leasing team, as Perimeter activity picks up
King and Queen towers have new leasing team, as Perimeter activity picks up
Central Perimeter saw the most office leasing demand in the third-quarter.
Central Perimeter saw the most office leasing demand in the third-quarter. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Central Perimeter saw the most office leasing demand in the third-quarter.
King and Queen towers have new leasing team, as Perimeter activity picks up
King and Queen towers have new leasing team, as Perimeter activity picks up
Central Perimeter saw the most office leasing demand in the third-quarter.
Central Perimeter saw the most office leasing demand in the third-quarter. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Central Perimeter saw the most office leasing demand in the third-quarter.
Images: Where Atlanta’s tallest new skyscraper in decades stands
Images: Where Atlanta’s tallest new skyscraper in decades stands
Images: Where Atlanta’s tallest new skyscraper in decades stands
Josh Green
Wed, 11/20/2024 – 14:11
As a recent morning plane ride high over the city proved, Atlanta’s tallest new skyscraper since the early 1990s is beginning to cast shadows over its neighbors, though it remains at only a fraction of its ultimate height.
New York City-based developer Rockefeller Group’s plans for the 60-story 1072 West Peachtree building call for Atlanta’s tallest residential building and tallest mixed-use tower. Even for Midtown, which has been transformed by high-rise investment over the past decade, the Rockefeller project promises to stand out.
Exactly where construction on 1072 West Peachtree stands today isn’t clear, as an inquiry to Rockefeller reps for construction updates hasn’t been returned this week. But we can make an educated guess.
The tower’s wider base—with more than 20 stories of Class A offices, parking, retail, and amenities—appears to be close to reaching its max height. It’s nearly as tall as the SkyHouse Midtown apartment building, a 23-story structure opened in 2013, immediately to the north.
Which means almost 40 stories of apartments in a thinner main tower still have yet to begin, according to a comparison of site plans, renderings, and aerials from last week.
Aerial view of the 1072 West Peachtree project today, from the west, over Georgia Tech. Urbanize Atlanta
East view over the 60-story tower in recent days, with other high-rise construction near Piedmont Park shown at bottom. Urbanize Atlanta
1072 West Peachtree’s two yellow construction cranes are the only ones left standing in the immediate area, as several others have come down over the course of this year in the section of Midtown between Piedmont Park and the Connector.
Rockefeller bought the former 1.14-acre U.S. Postal Service facility site for $25 million in 2020 and officially broke ground on the skyscraper in July last year.
No timeline for 1072 West Peachtree’s completion has been specified, but the site has now seen heavy demolition and infrastructure work ongoing for a year and ½.
The Rockefeller project’s height today in relation to the SkyHouse Midtown apartments (immediately north) and Google’s headquarters building. Urbanize Atlanta
A rough, in-house approximation of how the 730-foot building will stand out among other newer construction near West Peachtree Street. Urbanize Atlanta
Rockefeller officials have said the tower will climb more than 730 feet, making it Atlanta’s fifth tallest high-rise and supplanting Westin Peachtree Plaza Hotel for the No. 5 spot. No taller skyrise has been built in Atlanta since 1992.
Designs by Atlanta-based TVS call for 6,300 square feet of retail at the street and 224,000 square feet of Class A office space above that. Topping the building will be more than 350 apartments alongside amenities described as world-class. It’s rising at the southwest corner of West Peachtree and 12th streets.
Other components will include Midtown’s largest outdoor amenity deck—aka, the “Sky Garden”—designed for expansive views of the city, per Rockefeller officials. Inside, plans call for a two-story space where cyclists can lock away bikes and take a shower, in addition to a fitness center described by developers as the best around.
According to Midtown Alliance, some 20 projects have been delivered (or are under construction now) in the 18-block West Peachtree Street corridor in Midtown since 2010.
Rockefeller officials have said the site stood out for its connection to Midtown’s existing street grid and proximity to two MARTA stations, the Southeast’s biggest concentration of cultural and art attractions, and the largest Whole Foods on the East Coast.
Whether it’s fully open or not, the building should add oomph to Midtown’s skyline by the time FIFA World Cup 2026 hoopla arrives in Atlanta.
The landing page for 1072 West Peachtree’s website provides a glimpse of how the project would alter Midtown’s skyline when viewed from the Connector. Rockefeller Group; Brock Hudgins Architects; TVS/1072 West Peachtree
Over Midtown, to Buckhead, at left; and from the eastern blocks of downtown looking north. Urbanize Atlanta
Urbanize Atlanta
The latest rendering showing the 1072 West Peachtree project’s eastern facade, toward Peachtree Street and Piedmont Park. Courtesy of Rockefeller Group
…
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• Midtown news, discussion (Urbanize Atlanta)
Aerial view of the 1072 West Peachtree project today, from the west, over Georgia Tech. Urbanize Atlanta
East view over the 60-story tower in recent days, with other high-rise construction near Piedmont Park shown at bottom. Urbanize Atlanta
The Rockefeller project’s height today in relation to the SkyHouse Midtown apartments (immediately north) and Google’s headquarters building. Urbanize Atlanta
A rough, in-house approximation of how the 730-foot building will stand out among other newer construction near West Peachtree Street. Urbanize Atlanta
Over Midtown, to Buckhead, at left; and from the eastern blocks of downtown looking north. Urbanize Atlanta
Urbanize Atlanta
Images: Where Atlanta’s tallest new skyscraper in decades stands
Josh Green
Wed, 11/20/2024 – 14:11
As a recent morning plane ride high over the city proved, Atlanta’s tallest new skyscraper since the early 1990s is beginning to cast shadows over its neighbors, though it remains at only a fraction of its ultimate height.
New York City-based developer Rockefeller Group’s plans for the 60-story 1072 West Peachtree building call for Atlanta’s tallest residential building and tallest mixed-use tower. Even for Midtown, which has been transformed by high-rise investment over the past decade, the Rockefeller project promises to stand out.
Exactly where construction on 1072 West Peachtree stands today isn’t clear, as an inquiry to Rockefeller reps for construction updates hasn’t been returned this week. But we can make an educated guess.
The tower’s wider base—with more than 20 stories of Class A offices, parking, retail, and amenities—appears to be close to reaching its max height. It’s nearly as tall as the SkyHouse Midtown apartment building, a 23-story structure opened in 2013, immediately to the north.
Which means almost 40 stories of apartments in a thinner main tower still have yet to begin, according to a comparison of site plans, renderings, and aerials from last week.
Aerial view of the 1072 West Peachtree project today, from the west, over Georgia Tech. Urbanize Atlanta
East view over the 60-story tower in recent days, with other high-rise construction near Piedmont Park shown at bottom. Urbanize Atlanta
1072 West Peachtree’s two yellow construction cranes are the only ones left standing in the immediate area, as several others have come down over the course of this year in the section of Midtown between Piedmont Park and the Connector.
Rockefeller bought the former 1.14-acre U.S. Postal Service facility site for $25 million in 2020 and officially broke ground on the skyscraper in July last year.
No timeline for 1072 West Peachtree’s completion has been specified, but the site has now seen heavy demolition and infrastructure work ongoing for a year and ½.
The Rockefeller project’s height today in relation to the SkyHouse Midtown apartments (immediately north) and Google’s headquarters building. Urbanize Atlanta
A rough, in-house approximation of how the 730-foot building will stand out among other newer construction near West Peachtree Street. Urbanize Atlanta
Rockefeller officials have said the tower will climb more than 730 feet, making it Atlanta’s fifth tallest high-rise and supplanting Westin Peachtree Plaza Hotel for the No. 5 spot. No taller skyrise has been built in Atlanta since 1992.
Designs by Atlanta-based TVS call for 6,300 square feet of retail at the street and 224,000 square feet of Class A office space above that. Topping the building will be more than 350 apartments alongside amenities described as world-class. It’s rising at the southwest corner of West Peachtree and 12th streets.
Other components will include Midtown’s largest outdoor amenity deck—aka, the “Sky Garden”—designed for expansive views of the city, per Rockefeller officials. Inside, plans call for a two-story space where cyclists can lock away bikes and take a shower, in addition to a fitness center described by developers as the best around.
According to Midtown Alliance, some 20 projects have been delivered (or are under construction now) in the 18-block West Peachtree Street corridor in Midtown since 2010.
Rockefeller officials have said the site stood out for its connection to Midtown’s existing street grid and proximity to two MARTA stations, the Southeast’s biggest concentration of cultural and art attractions, and the largest Whole Foods on the East Coast.
Whether it’s fully open or not, the building should add oomph to Midtown’s skyline by the time FIFA World Cup 2026 hoopla arrives in Atlanta.
The landing page for 1072 West Peachtree’s website provides a glimpse of how the project would alter Midtown’s skyline when viewed from the Connector. Rockefeller Group; Brock Hudgins Architects; TVS/1072 West Peachtree
Over Midtown, to Buckhead, at left; and from the eastern blocks of downtown looking north. Urbanize Atlanta
Urbanize Atlanta
The latest rendering showing the 1072 West Peachtree project’s eastern facade, toward Peachtree Street and Piedmont Park. Courtesy of Rockefeller Group
…
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Tags
1072 West Peachtree Street
Mixed-Use Tower
west peachtree Street
Atlanta Development
Morris Manning & Martin
80 Peachtree Place
Stratus Midtown
Trammell Crow
Atlanta Construction
Brock Hudgins Architects
The Rockefeller Group
Rockefeller Group
Eberly & Associates
HGOR
Duda Paine Architects
TVS
Midtown Development Review Committee
Atlanta Skyline
1072 West Peachtree
Sumitomo Mitsui Trust Bank
Taisei USA
Mitsubishi Estate New York
Site Solutions
John Petricola
Images
Aerial view of the 1072 West Peachtree project today, from the west, over Georgia Tech. Urbanize Atlanta
East view over the 60-story tower in recent days, with other high-rise construction near Piedmont Park shown at bottom. Urbanize Atlanta
The Rockefeller project’s height today in relation to the SkyHouse Midtown apartments (immediately north) and Google’s headquarters building. Urbanize Atlanta
A rough, in-house approximation of how the 730-foot building will stand out among other newer construction near West Peachtree Street. Urbanize Atlanta
Over Midtown, to Buckhead, at left; and from the eastern blocks of downtown looking north. Urbanize Atlanta
Urbanize Atlanta
Subtitle
It’s beginning to look a lot like a building over West Peachtree Street
Neighborhood
Midtown
Background Image
Image
Associated Project
1072 West Peachtree Street NW
Before/After Images
Sponsored Post
Off Read More
Images: Where Atlanta’s tallest new skyscraper in decades stands
Josh Green
Wed, 11/20/2024 – 14:11
As a recent morning plane ride high over the city proved, Atlanta’s tallest new skyscraper since the early 1990s is beginning to cast shadows over its neighbors, though it remains at only a fraction of its ultimate height.
New York City-based developer Rockefeller Group’s plans for the 60-story 1072 West Peachtree building call for Atlanta’s tallest residential building and tallest mixed-use tower. Even for Midtown, which has been transformed by high-rise investment over the past decade, the Rockefeller project promises to stand out.
Exactly where construction on 1072 West Peachtree stands today isn’t clear, as an inquiry to Rockefeller reps for construction updates hasn’t been returned this week. But we can make an educated guess.
The tower’s wider base—with more than 20 stories of Class A offices, parking, retail, and amenities—appears to be close to reaching its max height. It’s nearly as tall as the SkyHouse Midtown apartment building, a 23-story structure opened in 2013, immediately to the north.
Which means almost 40 stories of apartments in a thinner main tower still have yet to begin, according to a comparison of site plans, renderings, and aerials from last week.
Aerial view of the 1072 West Peachtree project today, from the west, over Georgia Tech. Urbanize Atlanta
East view over the 60-story tower in recent days, with other high-rise construction near Piedmont Park shown at bottom. Urbanize Atlanta
1072 West Peachtree’s two yellow construction cranes are the only ones left standing in the immediate area, as several others have come down over the course of this year in the section of Midtown between Piedmont Park and the Connector.
Rockefeller bought the former 1.14-acre U.S. Postal Service facility site for $25 million in 2020 and officially broke ground on the skyscraper in July last year.
No timeline for 1072 West Peachtree’s completion has been specified, but the site has now seen heavy demolition and infrastructure work ongoing for a year and ½.
The Rockefeller project’s height today in relation to the SkyHouse Midtown apartments (immediately north) and Google’s headquarters building. Urbanize Atlanta
A rough, in-house approximation of how the 730-foot building will stand out among other newer construction near West Peachtree Street. Urbanize Atlanta
Rockefeller officials have said the tower will climb more than 730 feet, making it Atlanta’s fifth tallest high-rise and supplanting Westin Peachtree Plaza Hotel for the No. 5 spot. No taller skyrise has been built in Atlanta since 1992.
Designs by Atlanta-based TVS call for 6,300 square feet of retail at the street and 224,000 square feet of Class A office space above that. Topping the building will be more than 350 apartments alongside amenities described as world-class. It’s rising at the southwest corner of West Peachtree and 12th streets.
Other components will include Midtown’s largest outdoor amenity deck—aka, the “Sky Garden”—designed for expansive views of the city, per Rockefeller officials. Inside, plans call for a two-story space where cyclists can lock away bikes and take a shower, in addition to a fitness center described by developers as the best around.
According to Midtown Alliance, some 20 projects have been delivered (or are under construction now) in the 18-block West Peachtree Street corridor in Midtown since 2010.
Rockefeller officials have said the site stood out for its connection to Midtown’s existing street grid and proximity to two MARTA stations, the Southeast’s biggest concentration of cultural and art attractions, and the largest Whole Foods on the East Coast.
Whether it’s fully open or not, the building should add oomph to Midtown’s skyline by the time FIFA World Cup 2026 hoopla arrives in Atlanta.
The landing page for 1072 West Peachtree’s website provides a glimpse of how the project would alter Midtown’s skyline when viewed from the Connector. Rockefeller Group; Brock Hudgins Architects; TVS/1072 West Peachtree
Over Midtown, to Buckhead, at left; and from the eastern blocks of downtown looking north. Urbanize Atlanta
Urbanize Atlanta
The latest rendering showing the 1072 West Peachtree project’s eastern facade, toward Peachtree Street and Piedmont Park. Courtesy of Rockefeller Group
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Midtown news, discussion (Urbanize Atlanta)
Tags
1072 West Peachtree Street
Mixed-Use Tower
west peachtree Street
Atlanta Development
Morris Manning & Martin
80 Peachtree Place
Stratus Midtown
Trammell Crow
Atlanta Construction
Brock Hudgins Architects
The Rockefeller Group
Rockefeller Group
Eberly & Associates
HGOR
Duda Paine Architects
TVS
Midtown Development Review Committee
Atlanta Skyline
1072 West Peachtree
Sumitomo Mitsui Trust Bank
Taisei USA
Mitsubishi Estate New York
Site Solutions
John Petricola
Images
Aerial view of the 1072 West Peachtree project today, from the west, over Georgia Tech. Urbanize Atlanta
East view over the 60-story tower in recent days, with other high-rise construction near Piedmont Park shown at bottom. Urbanize Atlanta
The Rockefeller project’s height today in relation to the SkyHouse Midtown apartments (immediately north) and Google’s headquarters building. Urbanize Atlanta
A rough, in-house approximation of how the 730-foot building will stand out among other newer construction near West Peachtree Street. Urbanize Atlanta
Over Midtown, to Buckhead, at left; and from the eastern blocks of downtown looking north. Urbanize Atlanta
Urbanize Atlanta
Subtitle
It’s beginning to look a lot like a building over West Peachtree Street
Neighborhood
Midtown
Background Image
Image
Associated Project
1072 West Peachtree Street NW
Before/After Images
Sponsored Post
Off
Project aimed at ‘the affluent buyer’ nearly 1/3 sold during construction
Project aimed at ‘the affluent buyer’ nearly 1/3 sold during construction
Project aimed at ‘the affluent buyer’ nearly 1/3 sold during construction
Josh Green
Wed, 11/20/2024 – 08:29
An Alpharetta residential development that makes no bones about not being affordable housing is inking contracts, despite months of construction left between here and move-in stages.
Officials representing Mayfair on Main, a 24-unit project geared toward “the affluent buyer,” report this week that seven homes have pre-sold as the framing phase of construction is underway at 180 Roswell St.
Leaning heavily into classic brick designs and luxury-grade interiors (each with an elevator), the Mayfair Residential LLC community is taking shape on 1.8 acres about a ½ mile from Alpharetta City Center. That’s the two-time (and counting) champion of Urbanize’s annual Suburban Smackdown contest to determine the Best OTP Downtown.
Trilogy Investment Co. and Blue River Lifestyle Communities are partners on the project.
Prices at Mayfair on Main start (yes, start) at $1.3 million, marking another example of million-dollar, new-construction entry points in Alpharetta that flaunt intown-style walkability as a chief attribute.
Updated look at planned four-story townhome facades. Mayfair on Main
Current site plan at the 180 Roswell St. project. Mayfair on Main
Site plans call for 11 townhomes and 13 single-family residences that share no walls, each of them standing four stories with either three or four bedrooms and topped with large roof terraces that sport fireplaces.
Developers have previously told Urbanize Atlanta that floorplans will range from about 3,100 to just under 4,800 square feet.
Directly across the street (but across a four-lane highway) is The Maxwell, which counts attractions such as Fairway Social, Rena’s Italian Fishery and Grill, City Eats Kitchen, and July Moon Bakery. That mixed-use development replaced a sprawling asphalt parking lot a couple of years ago.
The site is also around the corner from Alpharetta’s primary greenspace, the 120-acre Wills Park.
Recent construction progress at 24-unit Mayfair on Main. Courtesy of Mayfair Residential
Example of the second fireplace included with all four-story homes on the roof terraces. Mayfair on Main
Just south of the Mayfair on Main project, Devore Road has been extended to connect the area’s two main thoroughfares, Roswell Street and Main Street.
Find more context and imagery for Mayfair on Main in the gallery above.
Mayfair on Main
Blue River Lifestyle Communities
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Updated look at planned four-story townhome facades. Mayfair on Main
Current site plan at the 180 Roswell St. project. Mayfair on Main
Recent construction progress at 24-unit Mayfair on Main. Courtesy of Mayfair Residential
The 1.8-acre site in question, in relation to Alpharetta City Center and multifaceted Wills Park. Google Maps
Facades and greenspace planned at Mayfair on Main, situated between Main Street and Roswell Street in Alpharetta. Blue River Lifestyle Communities
Site plan for the 24-home community with a new extension of Devore Road at bottom. Blue River Lifestyle Communities; via AAM/2021
Blue River Lifestyle Communities
Blue River Lifestyle Communities
Blue River Lifestyle Communities
Mayfair on Main
Mayfair on Main
Mayfair on Main
Example of the second fireplace included with all four-story homes on the roof terraces. Mayfair on Main
Project aimed at ‘the affluent buyer’ nearly 1/3 sold during construction
Josh Green
Wed, 11/20/2024 – 08:29
An Alpharetta residential development that makes no bones about not being affordable housing is inking contracts, despite months of construction left between here and move-in stages.
Officials representing Mayfair on Main, a 24-unit project geared toward “the affluent buyer,” report this week that seven homes have pre-sold as the framing phase of construction is underway at 180 Roswell St.
Leaning heavily into classic brick designs and luxury-grade interiors (each with an elevator), the Mayfair Residential LLC community is taking shape on 1.8 acres about a ½ mile from Alpharetta City Center. That’s the two-time (and counting) champion of Urbanize’s annual Suburban Smackdown contest to determine the Best OTP Downtown.
Trilogy Investment Co. and Blue River Lifestyle Communities are partners on the project.
Prices at Mayfair on Main start (yes, start) at $1.3 million, marking another example of million-dollar, new-construction entry points in Alpharetta that flaunt intown-style walkability as a chief attribute.
Updated look at planned four-story townhome facades. Mayfair on Main
Current site plan at the 180 Roswell St. project. Mayfair on Main
Site plans call for 11 townhomes and 13 single-family residences that share no walls, each of them standing four stories with either three or four bedrooms and topped with large roof terraces that sport fireplaces.
Developers have previously told Urbanize Atlanta that floorplans will range from about 3,100 to just under 4,800 square feet.
Directly across the street (but across a four-lane highway) is The Maxwell, which counts attractions such as Fairway Social, Rena’s Italian Fishery and Grill, City Eats Kitchen, and July Moon Bakery. That mixed-use development replaced a sprawling asphalt parking lot a couple of years ago.
The site is also around the corner from Alpharetta’s primary greenspace, the 120-acre Wills Park.
Recent construction progress at 24-unit Mayfair on Main. Courtesy of Mayfair Residential
Example of the second fireplace included with all four-story homes on the roof terraces. Mayfair on Main
Just south of the Mayfair on Main project, Devore Road has been extended to connect the area’s two main thoroughfares, Roswell Street and Main Street.
Find more context and imagery for Mayfair on Main in the gallery above.
Mayfair on Main
Blue River Lifestyle Communities
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Now 10 years old, is Avalon metro Atlanta’s best big development? (Urbanize ATL)
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Updated look at planned four-story townhome facades. Mayfair on Main
Current site plan at the 180 Roswell St. project. Mayfair on Main
Recent construction progress at 24-unit Mayfair on Main. Courtesy of Mayfair Residential
The 1.8-acre site in question, in relation to Alpharetta City Center and multifaceted Wills Park. Google Maps
Facades and greenspace planned at Mayfair on Main, situated between Main Street and Roswell Street in Alpharetta. Blue River Lifestyle Communities
Site plan for the 24-home community with a new extension of Devore Road at bottom. Blue River Lifestyle Communities; via AAM/2021
Blue River Lifestyle Communities
Blue River Lifestyle Communities
Blue River Lifestyle Communities
Mayfair on Main
Mayfair on Main
Mayfair on Main
Example of the second fireplace included with all four-story homes on the roof terraces. Mayfair on Main
Subtitle
Prices at Alpharetta’s Mayfair on Main start well north of $1M
Neighborhood
Alpharetta
Background Image
Image
Associated Project
Mayfair on Main
Before/After Images
Sponsored Post
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Project aimed at ‘the affluent buyer’ nearly 1/3 sold during construction
Josh Green
Wed, 11/20/2024 – 08:29
An Alpharetta residential development that makes no bones about not being affordable housing is inking contracts, despite months of construction left between here and move-in stages.
Officials representing Mayfair on Main, a 24-unit project geared toward “the affluent buyer,” report this week that seven homes have pre-sold as the framing phase of construction is underway at 180 Roswell St.
Leaning heavily into classic brick designs and luxury-grade interiors (each with an elevator), the Mayfair Residential LLC community is taking shape on 1.8 acres about a ½ mile from Alpharetta City Center. That’s the two-time (and counting) champion of Urbanize’s annual Suburban Smackdown contest to determine the Best OTP Downtown.
Trilogy Investment Co. and Blue River Lifestyle Communities are partners on the project.
Prices at Mayfair on Main start (yes, start) at $1.3 million, marking another example of million-dollar, new-construction entry points in Alpharetta that flaunt intown-style walkability as a chief attribute.
Updated look at planned four-story townhome facades. Mayfair on Main
Current site plan at the 180 Roswell St. project. Mayfair on Main
Site plans call for 11 townhomes and 13 single-family residences that share no walls, each of them standing four stories with either three or four bedrooms and topped with large roof terraces that sport fireplaces.
Developers have previously told Urbanize Atlanta that floorplans will range from about 3,100 to just under 4,800 square feet.
Directly across the street (but across a four-lane highway) is The Maxwell, which counts attractions such as Fairway Social, Rena’s Italian Fishery and Grill, City Eats Kitchen, and July Moon Bakery. That mixed-use development replaced a sprawling asphalt parking lot a couple of years ago.
The site is also around the corner from Alpharetta’s primary greenspace, the 120-acre Wills Park.
Recent construction progress at 24-unit Mayfair on Main. Courtesy of Mayfair Residential
Example of the second fireplace included with all four-story homes on the roof terraces. Mayfair on Main
Just south of the Mayfair on Main project, Devore Road has been extended to connect the area’s two main thoroughfares, Roswell Street and Main Street.
Find more context and imagery for Mayfair on Main in the gallery above.
Mayfair on Main
Blue River Lifestyle Communities
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Now 10 years old, is Avalon metro Atlanta’s best big development? (Urbanize ATL)
Tags
180 Roswell St.
Main Street and Roswell Street
Alpharetta
Mayfair on Main
Atlanta Townhomes
Blue River Lifestyle Communities
Blue River Development
Downtown Alpharetta
Alpharetta City Center
OTP
Fulton County
North OTP
Atlanta Development
Atlanta Construction
Atlanta Suburbs
Atlanta Homes for Sale
Atlanta Townhouses
Alpharetta Townhomes
Seed Capital Investments
Atlanta Fine Homes Sotheby’s International Realty
Atlanta Fine Homes Sotheby’s International Realty Developer Services
Images
Updated look at planned four-story townhome facades. Mayfair on Main
Current site plan at the 180 Roswell St. project. Mayfair on Main
Recent construction progress at 24-unit Mayfair on Main. Courtesy of Mayfair Residential
The 1.8-acre site in question, in relation to Alpharetta City Center and multifaceted Wills Park. Google Maps
Facades and greenspace planned at Mayfair on Main, situated between Main Street and Roswell Street in Alpharetta. Blue River Lifestyle Communities
Site plan for the 24-home community with a new extension of Devore Road at bottom. Blue River Lifestyle Communities; via AAM/2021
Blue River Lifestyle Communities
Blue River Lifestyle Communities
Blue River Lifestyle Communities
Mayfair on Main
Mayfair on Main
Mayfair on Main
Example of the second fireplace included with all four-story homes on the roof terraces. Mayfair on Main
Subtitle
Prices at Alpharetta’s Mayfair on Main start well north of $1M
Neighborhood
Alpharetta
Background Image
Image
Associated Project
Mayfair on Main
Before/After Images
Sponsored Post
Off
460-Unit Society Atlanta Offering 70 Co-Living Units
460-Unit Society Atlanta Offering 70 Co-Living Units
On December 1, the Property Markets Group will start allowing tenants into one of the complexes 460 units. 70 of those will be set aside for co-living, “rent-by-bed” tenants. The 31-story mixed-use tower is at the northwest corner of 6th and Peachtree streets.
The Atlanta Business Chronicle reports Property Markets Group paid $20.3 million for the site at 811 Peachtree St. in late 2021. Society Atlanta also features two full floors of leasable office space and 14,500 square feet of ground-level retail space.
Pricing for available co-living units starts at roughly $1,500, according to the property’s website. Pricing for available studio units begins at $1,630.
Society Atlanta features a coworking hub, an eighth-floor pool deck and terrace space and a more than 10,000-square-foot gym equipped with a spin studio and dedicated space for private workout classes.
The post 460-Unit Society Atlanta Offering 70 Co-Living Units appeared first on Connect CRE.
On December 1, the Property Markets Group will start allowing tenants into one of the complexes 460 units. 70 of those will be set aside for co-living, “rent-by-bed” tenants. The 31-story mixed-use tower is at the northwest corner of 6th and Peachtree streets. The Atlanta Business Chronicle reports Property Markets Group paid $20.3 million for …
The post 460-Unit Society Atlanta Offering 70 Co-Living Units appeared first on Connect CRE. Read MoreAtlanta Commercial Real Estate News
On December 1, the Property Markets Group will start allowing tenants into one of the complexes 460 units. 70 of those will be set aside for co-living, “rent-by-bed” tenants. The 31-story mixed-use tower is at the northwest corner of 6th and Peachtree streets. The Atlanta Business Chronicle reports Property Markets Group paid $20.3 million for …
The post 460-Unit Society Atlanta Offering 70 Co-Living Units appeared first on Connect CRE.
BWE Secures $103M Financing for 3 SE Rental Assets
BWE Secures $103M Financing for 3 SE Rental Assets
BWE secured a $103 million Fannie Mae Multifamily credit facility execution to finance three market rate housing developments: The Murray in Summerville, SC; 1505 Demonbreun in Nashville, TN; and 131 Ponce in Atlanta, GA.
J. Tyler Blue, Paul Wallace, and Ty Blue originated the financing on behalf of FCA Partners. The loans in the facility have five-year terms and are full-term interest only.
J. Tyler Blue added, “The Fannie Mae credit facility is a powerful tool that offers borrowers, especially institutional owners, the ability to add or sell properties from their portfolio while still maintaining the facility.”
The Murray, located at 500 Lama Dr in Summerville, SC, is a 345-unit, mid-rise property constructed in 2021. 131 Ponce, located at 131 Ponce de Leon Dr in Atlanta, GA, is a five-story, 280-unit multifamily building constructed in 2014. 151 Demonbreun, located at 151 Demonbreun St in Nashville, TN, is a six-story, 209-unit multifamily property built in 2014.
The post BWE Secures $103M Financing for 3 SE Rental Assets appeared first on Connect CRE.
BWE secured a $103 million Fannie Mae Multifamily credit facility execution to finance three market rate housing developments: The Murray in Summerville, SC; 1505 Demonbreun in Nashville, TN; and 131 Ponce in Atlanta, GA. J. Tyler Blue, Paul Wallace, and Ty Blue originated the financing on behalf of FCA Partners. The loans in the facility …
The post BWE Secures $103M Financing for 3 SE Rental Assets appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News
BWE secured a $103 million Fannie Mae Multifamily credit facility execution to finance three market rate housing developments: The Murray in Summerville, SC; 1505 Demonbreun in Nashville, TN; and 131 Ponce in Atlanta, GA. J. Tyler Blue, Paul Wallace, and Ty Blue originated the financing on behalf of FCA Partners. The loans in the facility …
The post BWE Secures $103M Financing for 3 SE Rental Assets appeared first on Connect CRE.
Beltline advances Bankhead project aimed at boosting Westside affordability
Beltline advances Bankhead project aimed at boosting Westside affordability
Beltline officials are advancing a plan to fill a vacant Bankhead site with more than 1,000 residences.
Beltline officials are advancing a plan to fill a vacant Bankhead site with more than 1,000 residences. Read MoreBizjournals.com Feed (2019-09-06 17:16:48)
Beltline officials are advancing a plan to fill a vacant Bankhead site with more than 1,000 residences.
Beltline advances Bankhead project aimed at boosting Westside affordability
Beltline advances Bankhead project aimed at boosting Westside affordability
Beltline officials are advancing a plan to fill a vacant Bankhead site with more than 1,000 residences.
Beltline officials are advancing a plan to fill a vacant Bankhead site with more than 1,000 residences. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Beltline officials are advancing a plan to fill a vacant Bankhead site with more than 1,000 residences.
MARTA announces holiday station galas, live music on streetcars
MARTA announces holiday station galas, live music on streetcars
MARTA announces holiday station galas, live music on streetcars
Josh Green
Tue, 11/19/2024 – 16:00
Like the recently unveiled MARTA swag line of backpacks, shower curtains, and LED ugly sweaters (rather aesthetically pleasing, actually), the transit system is getting creative with the holiday spirit this year in hopes of drumming up transit excitement and patronage.
They’re calling it “MARTALand.”
The partnership between MARTA and Artbound, the agency’s public art program, calls for a series of live performances, stations functioning as markets, and other holiday-themed happenings dotted around the city.
MARTALand’s goal is to make the Atlanta transit experience “magic,” the agency announced today.
Here’s a quick rundown:
Events kick off from 3 to 6 p.m. Thursday at MARTA’s West End station. That’s where the second-annual MARTA Holiday Market will be held as a showcase for local vendors, with “special entertainment and surprises,” per the agency.
Expect MARTA holiday merchandise for sale, unspecified “free treats,” and the unveiling of MARTA’s three holiday-themed buses for 2024.
An early architectural rendering illustrates how H.E. Holmes station’s south elevation could look and function. Chasm Architecture
The holiday festivities will continue from 3 to 6 p.m. Thursday, Dec. 12 at H.E. Holmes station (MARTA’s westernmost transit stop). Expect a “holiday customer appreciation event” with a Santa appearance, DJ Sed the Saint, and a MARTA holiday pop-up shop with giveaways.
Between this Friday and Dec. 31, the aforementioned MARTA holiday buses will be offering free rides that rotate throughout the city.
Throughout the system, between Dec. 3 and 5, “MARTA elves” will be onboard trains and buses to hand out free Breeze cards.
Atlanta Streetcar riders (or downtown dwellers in search of holiday spirit) will find three-hour concerts of live music on streetcars soon. Expect streetcar performances from noon to 3 p.m. on Friday, Dec. 6; Saturday, Dec. 14; and Saturday, Dec. 21.
The Atlanta Streetcar’s initial Downtown Loop spans 2.7 miles and passes numerous attractions. Shutterstock
Speaking of live performances, the True Colors Theatre and OutFront Theatre are scheduled to perform at Midtown station from noon to 1 p.m. Wednesday, Dec. 4.
Last but not least, the Tinseltones are scheduled to bring carols (and candy) from 3 to 5 p.m. at the following rail stations:
- Tuesday, Dec. 3: Doraville Station
- Thursday, Dec. 5: H.E. Holmes Station
- Tuesday, Dec. 10: Kensington Station
- Tuesday, Dec. 17: College Park Station
- Wednesday, Dec. 18: Lindbergh Center
- Thursday, Dec. 19: Airport Station
Cheers!
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Spotted in the wild: MARTA’s sleek, more functional new railcars! (Urbanize Atlanta)
MARTA announces holiday station galas, live music on streetcars
Josh Green
Tue, 11/19/2024 – 16:00
Like the recently unveiled MARTA swag line of backpacks, shower curtains, and LED ugly sweaters (rather aesthetically pleasing, actually), the transit system is getting creative with the holiday spirit this year in hopes of drumming up transit excitement and patronage.
They’re calling it “MARTALand.”
The partnership between MARTA and Artbound, the agency’s public art program, calls for a series of live performances, stations functioning as markets, and other holiday-themed happenings dotted around the city.
MARTALand’s goal is to make the Atlanta transit experience “magic,” the agency announced today.
Here’s a quick rundown:
Events kick off from 3 to 6 p.m. Thursday at MARTA’s West End station. That’s where the second-annual MARTA Holiday Market will be held as a showcase for local vendors, with “special entertainment and surprises,” per the agency.
Expect MARTA holiday merchandise for sale, unspecified “free treats,” and the unveiling of MARTA’s three holiday-themed buses for 2024.
An early architectural rendering illustrates how H.E. Holmes station’s south elevation could look and function. Chasm Architecture
The holiday festivities will continue from 3 to 6 p.m. Thursday, Dec. 12 at H.E. Holmes station (MARTA’s westernmost transit stop). Expect a “holiday customer appreciation event” with a Santa appearance, DJ Sed the Saint, and a MARTA holiday pop-up shop with giveaways.
Between this Friday and Dec. 31, the aforementioned MARTA holiday buses will be offering free rides that rotate throughout the city.
Throughout the system, between Dec. 3 and 5, “MARTA elves” will be onboard trains and buses to hand out free Breeze cards.
Atlanta Streetcar riders (or downtown dwellers in search of holiday spirit) will find three-hour concerts of live music on streetcars soon. Expect streetcar performances from noon to 3 p.m. on Friday, Dec. 6; Saturday, Dec. 14; and Saturday, Dec. 21.
The Atlanta Streetcar’s initial Downtown Loop spans 2.7 miles and passes numerous attractions. Shutterstock
Speaking of live performances, the True Colors Theatre and OutFront Theatre are scheduled to perform at Midtown station from noon to 1 p.m. Wednesday, Dec. 4.
Last but not least, the Tinseltones are scheduled to bring carols (and candy) from 3 to 5 p.m. at the following rail stations:
Tuesday, Dec. 3: Doraville Station
Thursday, Dec. 5: H.E. Holmes Station
Tuesday, Dec. 10: Kensington Station
Tuesday, Dec. 17: College Park Station
Wednesday, Dec. 18: Lindbergh Center
Thursday, Dec. 19: Airport Station
Cheers!
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Spotted in the wild: MARTA’s sleek, more functional new railcars! (Urbanize Atlanta)
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Atlantans asked to go walking in a winter… “MARTALand”
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MARTA announces holiday station galas, live music on streetcars
Josh Green
Tue, 11/19/2024 – 16:00
Like the recently unveiled MARTA swag line of backpacks, shower curtains, and LED ugly sweaters (rather aesthetically pleasing, actually), the transit system is getting creative with the holiday spirit this year in hopes of drumming up transit excitement and patronage.
They’re calling it “MARTALand.”
The partnership between MARTA and Artbound, the agency’s public art program, calls for a series of live performances, stations functioning as markets, and other holiday-themed happenings dotted around the city.
MARTALand’s goal is to make the Atlanta transit experience “magic,” the agency announced today.
Here’s a quick rundown:
Events kick off from 3 to 6 p.m. Thursday at MARTA’s West End station. That’s where the second-annual MARTA Holiday Market will be held as a showcase for local vendors, with “special entertainment and surprises,” per the agency.
Expect MARTA holiday merchandise for sale, unspecified “free treats,” and the unveiling of MARTA’s three holiday-themed buses for 2024.
An early architectural rendering illustrates how H.E. Holmes station’s south elevation could look and function. Chasm Architecture
The holiday festivities will continue from 3 to 6 p.m. Thursday, Dec. 12 at H.E. Holmes station (MARTA’s westernmost transit stop). Expect a “holiday customer appreciation event” with a Santa appearance, DJ Sed the Saint, and a MARTA holiday pop-up shop with giveaways.
Between this Friday and Dec. 31, the aforementioned MARTA holiday buses will be offering free rides that rotate throughout the city.
Throughout the system, between Dec. 3 and 5, “MARTA elves” will be onboard trains and buses to hand out free Breeze cards.
Atlanta Streetcar riders (or downtown dwellers in search of holiday spirit) will find three-hour concerts of live music on streetcars soon. Expect streetcar performances from noon to 3 p.m. on Friday, Dec. 6; Saturday, Dec. 14; and Saturday, Dec. 21.
The Atlanta Streetcar’s initial Downtown Loop spans 2.7 miles and passes numerous attractions. Shutterstock
Speaking of live performances, the True Colors Theatre and OutFront Theatre are scheduled to perform at Midtown station from noon to 1 p.m. Wednesday, Dec. 4.
Last but not least, the Tinseltones are scheduled to bring carols (and candy) from 3 to 5 p.m. at the following rail stations:
Tuesday, Dec. 3: Doraville Station
Thursday, Dec. 5: H.E. Holmes Station
Tuesday, Dec. 10: Kensington Station
Tuesday, Dec. 17: College Park Station
Wednesday, Dec. 18: Lindbergh Center
Thursday, Dec. 19: Airport Station
Cheers!
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Spotted in the wild: MARTA’s sleek, more functional new railcars! (Urbanize Atlanta)
Tags
MARTALand
MARTA
Atlanta Streetcar
Streetcar
Streetcars
Metropolitan Atlanta Rapid Transit Authority
Christmas in Atlanta
Christmas
Christmas Things to Do
Holidays in Atlanta
MARTA ARTBOUND
Artbound
MARTA West End Station
H.E. Holmes Station
Subtitle
Atlantans asked to go walking in a winter… “MARTALand”
Neighborhood
MARTA
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Image
Before/After Images
Sponsored Post
Off