Custom-Built Ashford Park Home Captures Attention in the Brookhaven Market
Custom-Built Ashford Park Home Captures Attention in the Brookhaven Market
Step into this stunning custom-built residence, perfectly positioned on a quiet street in the heart of Ashford Park. From the moment you arrive, the home’s charming rocking chair front porch invites you to explore the opulence and comfort awaiting inside.
As you enter through the welcoming foyer, hardwood floors stretch across the main level, complemented by soaring 10-foot ceilings that flood the space with natural light. The formal living room serves as a versatile workspace, while the formal dining room, equipped with pocket doors, adds a touch of privacy when needed.
The open-concept family room invites relaxation with a cozy fireplace and ample seating, perfect for unwinding or entertaining. The space flows into a gourmet kitchen with a large island, custom white cabinetry, stone countertops, and premium appliances. Adjacent to the kitchen, a breakfast nook overlooks the beautifully landscaped backyard, providing a serene spot for your morning coffee. Step onto the newly added deck for al fresco dining or stylish entertaining. This level also includes a laundry room with a sink, chic powder room, and access to a spacious two-car garage.
Upstairs, the primary suite redefines luxury with its thoughtful design and indulgent amenities. A coffee bar with a wine refrigerator greets you as you enter the expansive bedroom, warmed by a two-way fireplace that is shared with the spa-like bathroom. Additionally, the bathroom features separate vanities, a whirlpool tub, and walk-in shower, creating a private haven for relaxation. The custom-designed walk-in closet features built-in shelving, providing ample storage. Three additional bedrooms and two full bathrooms complete the upper level, providing plenty of space for family and guests.
Expanding the home’s living space, the finished terrace level offers a bedroom, full bathroom, fitness room with built-in shelving, and a movie/playroom. French doors lead to the backyard, where a Zen-inspired Garden and tranquil fountain create a private haven. A spa Jacuzzi and secluded seating area further enhance the outdoor retreat. Additionally, a rare, detached structure in the yard presents endless possibilities, potentially serving as an office, studio, or gym.
Located in vibrant Brookhaven, just steps from Dresden’s trendy restaurants and boutique shops, this exceptional custom-built home provides the ideal setting for both relaxation and entertainment.
Listed by Anita Kauka with Harry Norman, REALTORS®, this home is located at 2619 Green Meadows Lane Brookhaven, GA 30319.
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Real Estate, Anita Kauka, Harry Norman, Harry Norman Realtors Home includes a formal dining room, an open-concept family room, and a multipurpose detached structure. Read MoreWhat Now AtlantaReal Estate – What Now Atlanta
Home includes a formal dining room, an open-concept family room, and a multipurpose detached structure.
Q&A: Four years later, the outlook on Underground Atlanta
Q&A: Four years later, the outlook on Underground Atlanta
Q&A: Four years later, the outlook on Underground Atlanta
Josh Green
Fri, 01/24/2025 – 13:43
Back in November 2020, Shaneel Lalani bought the storied, multifaceted, mostly mothballed complex that is Underground Atlanta for $31 million—or significantly less than the cost of at least two single-family houses in Georgia right now. A screaming deal? Maybe. A big bite to chew? Most definitely.
Lalani, the CEO of Underground’s owner, Lalani Ventures, has succeeded in whipping up buzz for the district, establishing a hip, artsy nightlife element, and bringing in roughly one million visitors last year alone.
Other aspects haven’t gone according to plans—at least not yet.
As the 2026 FIFA World Cup grows closer every day—with an expected downtown influx of visitors and cash from around the world for a solid month—Lalani reflected on four years of ownership this week in an interview with Urbanize Atlanta. He was joined by David Tracht, a seasoned commercial real estate professional who joined Lalani Ventures as senior vice president of development two years ago.
In the Q&A below, Lalani and Tracth talk World Cup expectations for downtown, the difficulty of development on a large scale, Underground successes so far, and the budding concept of a restaurant row along Upper Alabama Street. The interview has been lightly edited for clarity and length.
…
Urbanize Atlanta: What’s going on with this push for an Upper Alabama Street restaurant row?
Tracht: That’s definitely something that’s very top-of-mind for us… In terms of a merchandising strategy, that’s something we’re on the very front end of working on and figuring out. Whether that will end up feeling like a restaurant row, I think there’s better than a 50 percent chance of that.
We want to refresh the experience on Upper Alabama, and part of the thinking behind that is expanding to different “day parts.” If I do say so, I think our group is doing a good job on the nightlife front. We really want to expand that.
Restaurant food is more of a gap—we’re slowly but surely seeing more of that being offered. Masquerade added a food offering through a window in Kenny’s Alley, which is pretty cool. We’ve had Dancin’ Crepe there, Utopia is a new restaurant and lounge that’s going to open at the intersection of Pryor [and Wall streets]… We’re actually working on a new lease with Masquerade that would be a new location for them in Kenny’s Alley, which we think will have a food component.
There’s a lot of government buildings right around there, so historically there’s been good support for restaurants [near Upper Alabama], so we think that’s an opportunity. We’re figuring out exactly what the scope of that can be and hope to really deliver something ahead of World Cup.
Main entry off Peachtree Street to Underground nightlife today. Josh Green/Urbanize Atlanta
UA: In terms of scale, do you have anything in mind—the number of storefronts, number of streets, for this restaurant row?
Tracht: It’s very much along Upper Alabama, between Peachtree Street and Central Avenue. You’ve got those cool, old storefronts with a lot of character, great scale. Within the scope of what we’re thinking about is refreshing that, cleaning that up, some new tenancy there. But then also, as you cross Pryor [Street], we’ve got the Exchange Building on the southeast block, which has a 25,000-square-foot footprint there that fronts Upper Alabama, with another 25,000 square feet below it. That all used to be kind of the mall. We’re trying to figure out what the right execution is there. We talk about grocery up top, food hall down below. Whether it will become that, we’ll see.
Right across from that, you’ve got the original Atlanta Convention and Visitors Bureau location [where Atlanta Brewing Company was planned]. We call it the visitors center. We’ve got some ideas on rethinking the storefronts. We may revisit it as [a brewery concept], or more of an event space. All of that’s on the table.
UA: We’re a year and ½ out from this massive engine of all things that is the World Cup. Where are your heads, just in general, from a high level, looking ahead?
Tracht: The World Cup feels like this arbitrary point in time. Atlanta likes to put its best foot forward and look great to the world. I’m an Atlanta guy, so I buy into that, and I’m along for the ride. But ultimately, what’s more important, is that downtown needs to be great for Atlanta and Atlantans. Anything we feel like we should do for World Cup, we should do it for ourselves. So we’ve got a real long-view that we’re taking on Underground and downtown: Are we moving in the right direction at a pace where we feel like we’re making progress? Are we creating a great place for people to come have a great experience, within the means that we have available to us?
Everybody’s taking a slightly different approach. Centennial Yards is throwing mountains of money to create new, Class A spaces. South Downtown is able to do something cool, leverage their technology and venture community. And then we’re really leaning into entertainment and nightlife and the arts.
So, we may not be playing with as much money as some of the other guys, but I think underground has done the best job in bringing people and energy to downtown… We want to do something that feels really different—and really creative. When you come down to Underground, the energy change is real, there’s a vibe, and it just feels different than anywhere else in Atlanta. Masquerade—fantastic. MJQ—fantastic. The Frisky Whisker [lounge and event space]—fantastic. Pigalle [speakeasy and cabaret]—fantastic. Mom Said It’s Fine [art gallery] on Artists Row. All these are unique creative spaces.
Everyone responds to cranes in the air and construction and new development. We’ve really leaned more into the human side. That’s the path we’re on. But we recognize, we need to do something with a little more visibility, and that will be Upper Alabama.
We’re really interested in activations for World Cup. We want to be a great place for people to come party before events, after events. We’d love that to be our role and participation. But if we bring great operators and concepts on the retail and food-and-bev side to Upper Alabama, that just needs to be sustainable forever.
Lalani: We are going to announce something pretty shortly, maybe three to five weeks out, on what kind of refresh we want to do on the top levels of Underground. It may be smaller scale, five to six units, or closer to 15 units. We’re in the process of finalizing that. Depending on what kind of responses we get from the city—we’re working with Invest Atlanta as well—we’ll know more in the coming weeks.
It’s been four years, going on five. When I bought the property it was closer to like 15 percent occupied, and nobody was coming to the property. Since then, we’ve had several thousand events. And in 2024, we brought a million people to the property. That’s without MJQ opening. That’s without another Latin nightclub we just opened, Insomnia. Not counting Masquerade… [they] had their fourth venue open in the middle part of last year. So every year, we’re bringing more traffic to our property, to downtown. It’s only going to continue this year, and leading up to the World Cup.
Courtesy of Underground Atlanta
UA: Is there an ETA on the fifth component of Masquerade?
Lalani: I believe the lease is signed or about to be signed… It could be a fifth venue or potentially just a restaurant space. That’s essentially the last place we had available in Kenny’s Alley. If they lease that space, Kenny’s Alley is totally leased up.
UA: You mentioned the elephants in the room, Centennial Yards and South Downtown. But also there’s the substantial project that is MARTA’s Five Points redevelopment. How do you hope that impacts Underground?
Tracht: Well, we’re here for it. We love it. Any significant improvement to the neighborhood is good. One of the things we’ll say is we think the programming and security of the public spaces around Five Points MARTA station is super important. MARTA’s gotta do a great job of managing their property and making it feel clean and safe and useable. That’s obviously a key mode of transit to get to Underground and downtown.
Secondly, Alabama Street as a corridor connecting Underground and Centennial Yards is really important. And so, that needs to be a great pedestrian corridor. And right now, the latest designs we’ve seen have significant bus programming there. We’ve been vocal in the past about how we’d like to see that move off of Alabama [Street].
UA: With all these things happening around you, does it feel like you’re starting to move toward critical mass in that area? Or does it feel like it’s all just beginning?
Tracht: It feels really early to me. We really need to see some of the residential projects deliver—I think that’ll be transformative for the neighborhood. We need more residents downtown, folks that are bought in and kind of stakeholders. They care, and they’re invested through their home and presence being there, but there’s also commerce that they’ll do down there.
We look at greater Atlanta, and what’s the narrative around downtown? I think we’re just still in the early innings of changing the narrative for downtown.
Invest Atlanta
UA: Speaking of residential, it was huge news when a 30-story, $160-million apartment project over Underground Atlanta came to light in the latter months of last year. With 405 units. What’s the latest on shovels meeting dirt for that project?
Tracht: We need to get our tax credit allocation from [the Georgia Department of Community Affairs]. It was approved by the city, but DCA determines where the allocations go. That’s a vital part of that project happening. I believe we will find out about that at any time. I thought it was in the month of January. If we get that, we’ll keep pressing forward with design, and you could look at an early 2026 start. If we don’t get it, we’ll reapply next year.
We think Underground is the ultimate Transit-Oriented Development location. This building would [rise] right across the street from Five Points MARTA station. It’s mixed-income, so it really delivers on what [Mayor Andre Dickens] would like to see. It should happen. We think it’s a great project in a great spot for it.
UA: Also on the residential front there’s One Park Tower, a conversion project at 34 Peachtree St. Any update on that making progress?
Lalani: There is. But the same thing, with Invest Atlanta, we’re waiting on them, on how we can work with them on getting some tax credits, some allocations, to start that. As you know, developments are very challenging. Especially downtown, it’s next to impossible… We’re plugging along, and I would say sometime this year we’re looking to break ground, as long as we can get the city to support us.
UA: And you’re part of the 2 Peachtree tower conversion as well.
Lalani: We’re part of a group that’s redeveloping 2 Peachtree.
Tracht: That’s a public-private partnership. The city owns that building—a great reason to be optimistic on that project. And there’s a lot of very good and very smart people pushing it forward.
Dante’s vintage branding remains over the entry to MJQ Concourse. Josh Green/Urbanize Atlanta
UA: As we speak, we’re about a week out from MJQ’s official opening. What do you hope a business like that immediately provides?
Tracht: A little bit of noise, a little chatter around it. We hope they kill it. Everyone loves MJQ. It’s similar to Underground—everybody’s got a story and history of going there. My wife and I used to go to MJQ a long time ago, and now my son goes there… We think it’s a really unique space. Let it maybe bring some folks to Underground who haven’t seen what’s going on, have a great time, and spread the word.
Lalani: They’ll bring diversity—a diverse crowd. Especially with them going to Dante’s Down the Hatch space. The first question people would ask me is what are we going to do with Dante’s Down the Hatch… The young kids will now be going to that space and have a memory there, and the legacy will continue. That space is pretty iconic.
UA: Looking back across four years, has this been more difficult than you expected, or about what you were bargaining for?
Lalani: I can’t even tell you how difficult and challenging this project has been. But again, traditionally, I’m not a developer. But I got into this project, and I think I’ve done a pretty decent job of activating it and bringing it to life, where several owners have faced many challenges who were developers. Underground is so unique, there’s really not one vision; it’s been a blank canvas, and it’s given us the flexibility to go vertical, but also, at the same time, we can work trying to activate the property.
When the market comes back, that’s when we can break ground. Imagine us having a residential tower over there, or a hotel…. Underground would be a great amenity to them. But we bought it. We’re patient. I’m patient. It’s not like we have to service a big debt on it or a mortgage. We can afford to keep bringing people and these events to the property while we’re working on this redevelopment. It’s so challenging, and so difficult to go vertical and build these 25 or 30-story buildings. But we think we’ve done a good job so far.
UA: Anything else you’d want Atlantans to know?
Tracht: Atlanta should feel good about the effort that’s underway downtown to make downtown feel better. Yeah, sure, World Cup’s a catalyst for that. But there’s a lot of people thinking about homelessness, housing, and the conditions downtown. Atlanta should feel encouraged about the amount of energy that’s going into improving downtown right now.
…
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Q&A: Four years later, the outlook on Underground Atlanta
Josh Green
Fri, 01/24/2025 – 13:43
Back in November 2020, Shaneel Lalani bought the storied, multifaceted, mostly mothballed complex that is Underground Atlanta for $31 million—or significantly less than the cost of at least two single-family houses in Georgia right now. A screaming deal? Maybe. A big bite to chew? Most definitely.
Lalani, the CEO of Underground’s owner, Lalani Ventures, has succeeded in whipping up buzz for the district, establishing a hip, artsy nightlife element, and bringing in roughly one million visitors last year alone.
Other aspects haven’t gone according to plans—at least not yet.
As the 2026 FIFA World Cup grows closer every day—with an expected downtown influx of visitors and cash from around the world for a solid month—Lalani reflected on four years of ownership this week in an interview with Urbanize Atlanta. He was joined by David Tracht, a seasoned commercial real estate professional who joined Lalani Ventures as senior vice president of development two years ago.
In the Q&A below, Lalani and Tracth talk World Cup expectations for downtown, the difficulty of development on a large scale, Underground successes so far, and the budding concept of a restaurant row along Upper Alabama Street. The interview has been lightly edited for clarity and length.
…
Urbanize Atlanta: What’s going on with this push for an Upper Alabama Street restaurant row?
Tracht: That’s definitely something that’s very top-of-mind for us… In terms of a merchandising strategy, that’s something we’re on the very front end of working on and figuring out. Whether that will end up feeling like a restaurant row, I think there’s better than a 50 percent chance of that.
We want to refresh the experience on Upper Alabama, and part of the thinking behind that is expanding to different “day parts.” If I do say so, I think our group is doing a good job on the nightlife front. We really want to expand that.
Restaurant food is more of a gap—we’re slowly but surely seeing more of that being offered. Masquerade added a food offering through a window in Kenny’s Alley, which is pretty cool. We’ve had Dancin’ Crepe there, Utopia is a new restaurant and lounge that’s going to open at the intersection of Pryor [and Wall streets]… We’re actually working on a new lease with Masquerade that would be a new location for them in Kenny’s Alley, which we think will have a food component.
There’s a lot of government buildings right around there, so historically there’s been good support for restaurants [near Upper Alabama], so we think that’s an opportunity. We’re figuring out exactly what the scope of that can be and hope to really deliver something ahead of World Cup.
Main entry off Peachtree Street to Underground nightlife today. Josh Green/Urbanize Atlanta
UA: In terms of scale, do you have anything in mind—the number of storefronts, number of streets, for this restaurant row?
Tracht: It’s very much along Upper Alabama, between Peachtree Street and Central Avenue. You’ve got those cool, old storefronts with a lot of character, great scale. Within the scope of what we’re thinking about is refreshing that, cleaning that up, some new tenancy there. But then also, as you cross Pryor [Street], we’ve got the Exchange Building on the southeast block, which has a 25,000-square-foot footprint there that fronts Upper Alabama, with another 25,000 square feet below it. That all used to be kind of the mall. We’re trying to figure out what the right execution is there. We talk about grocery up top, food hall down below. Whether it will become that, we’ll see.
Right across from that, you’ve got the original Atlanta Convention and Visitors Bureau location [where Atlanta Brewing Company was planned]. We call it the visitors center. We’ve got some ideas on rethinking the storefronts. We may revisit it as [a brewery concept], or more of an event space. All of that’s on the table.
UA: We’re a year and ½ out from this massive engine of all things that is the World Cup. Where are your heads, just in general, from a high level, looking ahead?
Tracht: The World Cup feels like this arbitrary point in time. Atlanta likes to put its best foot forward and look great to the world. I’m an Atlanta guy, so I buy into that, and I’m along for the ride. But ultimately, what’s more important, is that downtown needs to be great for Atlanta and Atlantans. Anything we feel like we should do for World Cup, we should do it for ourselves. So we’ve got a real long-view that we’re taking on Underground and downtown: Are we moving in the right direction at a pace where we feel like we’re making progress? Are we creating a great place for people to come have a great experience, within the means that we have available to us?
Everybody’s taking a slightly different approach. Centennial Yards is throwing mountains of money to create new, Class A spaces. South Downtown is able to do something cool, leverage their technology and venture community. And then we’re really leaning into entertainment and nightlife and the arts.
So, we may not be playing with as much money as some of the other guys, but I think underground has done the best job in bringing people and energy to downtown… We want to do something that feels really different—and really creative. When you come down to Underground, the energy change is real, there’s a vibe, and it just feels different than anywhere else in Atlanta. Masquerade—fantastic. MJQ—fantastic. The Frisky Whisker [lounge and event space]—fantastic. Pigalle [speakeasy and cabaret]—fantastic. Mom Said It’s Fine [art gallery] on Artists Row. All these are unique creative spaces.
Everyone responds to cranes in the air and construction and new development. We’ve really leaned more into the human side. That’s the path we’re on. But we recognize, we need to do something with a little more visibility, and that will be Upper Alabama.
We’re really interested in activations for World Cup. We want to be a great place for people to come party before events, after events. We’d love that to be our role and participation. But if we bring great operators and concepts on the retail and food-and-bev side to Upper Alabama, that just needs to be sustainable forever.
Lalani: We are going to announce something pretty shortly, maybe three to five weeks out, on what kind of refresh we want to do on the top levels of Underground. It may be smaller scale, five to six units, or closer to 15 units. We’re in the process of finalizing that. Depending on what kind of responses we get from the city—we’re working with Invest Atlanta as well—we’ll know more in the coming weeks.
It’s been four years, going on five. When I bought the property it was closer to like 15 percent occupied, and nobody was coming to the property. Since then, we’ve had several thousand events. And in 2024, we brought a million people to the property. That’s without MJQ opening. That’s without another Latin nightclub we just opened, Insomnia. Not counting Masquerade… [they] had their fourth venue open in the middle part of last year. So every year, we’re bringing more traffic to our property, to downtown. It’s only going to continue this year, and leading up to the World Cup.
Courtesy of Underground Atlanta
UA: Is there an ETA on the fifth component of Masquerade?
Lalani: I believe the lease is signed or about to be signed… It could be a fifth venue or potentially just a restaurant space. That’s essentially the last place we had available in Kenny’s Alley. If they lease that space, Kenny’s Alley is totally leased up.
UA: You mentioned the elephants in the room, Centennial Yards and South Downtown. But also there’s the substantial project that is MARTA’s Five Points redevelopment. How do you hope that impacts Underground?
Tracht: Well, we’re here for it. We love it. Any significant improvement to the neighborhood is good. One of the things we’ll say is we think the programming and security of the public spaces around Five Points MARTA station is super important. MARTA’s gotta do a great job of managing their property and making it feel clean and safe and useable. That’s obviously a key mode of transit to get to Underground and downtown.
Secondly, Alabama Street as a corridor connecting Underground and Centennial Yards is really important. And so, that needs to be a great pedestrian corridor. And right now, the latest designs we’ve seen have significant bus programming there. We’ve been vocal in the past about how we’d like to see that move off of Alabama [Street].
UA: With all these things happening around you, does it feel like you’re starting to move toward critical mass in that area? Or does it feel like it’s all just beginning?
Tracht: It feels really early to me. We really need to see some of the residential projects deliver—I think that’ll be transformative for the neighborhood. We need more residents downtown, folks that are bought in and kind of stakeholders. They care, and they’re invested through their home and presence being there, but there’s also commerce that they’ll do down there.
We look at greater Atlanta, and what’s the narrative around downtown? I think we’re just still in the early innings of changing the narrative for downtown.
Invest Atlanta
UA: Speaking of residential, it was huge news when a 30-story, $160-million apartment project over Underground Atlanta came to light in the latter months of last year. With 405 units. What’s the latest on shovels meeting dirt for that project?
Tracht: We need to get our tax credit allocation from [the Georgia Department of Community Affairs]. It was approved by the city, but DCA determines where the allocations go. That’s a vital part of that project happening. I believe we will find out about that at any time. I thought it was in the month of January. If we get that, we’ll keep pressing forward with design, and you could look at an early 2026 start. If we don’t get it, we’ll reapply next year.
We think Underground is the ultimate Transit-Oriented Development location. This building would [rise] right across the street from Five Points MARTA station. It’s mixed-income, so it really delivers on what [Mayor Andre Dickens] would like to see. It should happen. We think it’s a great project in a great spot for it.
UA: Also on the residential front there’s One Park Tower, a conversion project at 34 Peachtree St. Any update on that making progress?
Lalani: There is. But the same thing, with Invest Atlanta, we’re waiting on them, on how we can work with them on getting some tax credits, some allocations, to start that. As you know, developments are very challenging. Especially downtown, it’s next to impossible… We’re plugging along, and I would say sometime this year we’re looking to break ground, as long as we can get the city to support us.
UA: And you’re part of the 2 Peachtree tower conversion as well.
Lalani: We’re part of a group that’s redeveloping 2 Peachtree.
Tracht: That’s a public-private partnership. The city owns that building—a great reason to be optimistic on that project. And there’s a lot of very good and very smart people pushing it forward.
Dante’s vintage branding remains over the entry to MJQ Concourse. Josh Green/Urbanize Atlanta
UA: As we speak, we’re about a week out from MJQ’s official opening. What do you hope a business like that immediately provides?
Tracht: A little bit of noise, a little chatter around it. We hope they kill it. Everyone loves MJQ. It’s similar to Underground—everybody’s got a story and history of going there. My wife and I used to go to MJQ a long time ago, and now my son goes there… We think it’s a really unique space. Let it maybe bring some folks to Underground who haven’t seen what’s going on, have a great time, and spread the word.
Lalani: They’ll bring diversity—a diverse crowd. Especially with them going to Dante’s Down the Hatch space. The first question people would ask me is what are we going to do with Dante’s Down the Hatch… The young kids will now be going to that space and have a memory there, and the legacy will continue. That space is pretty iconic.
UA: Looking back across four years, has this been more difficult than you expected, or about what you were bargaining for?
Lalani: I can’t even tell you how difficult and challenging this project has been. But again, traditionally, I’m not a developer. But I got into this project, and I think I’ve done a pretty decent job of activating it and bringing it to life, where several owners have faced many challenges who were developers. Underground is so unique, there’s really not one vision; it’s been a blank canvas, and it’s given us the flexibility to go vertical, but also, at the same time, we can work trying to activate the property.
When the market comes back, that’s when we can break ground. Imagine us having a residential tower over there, or a hotel…. Underground would be a great amenity to them. But we bought it. We’re patient. I’m patient. It’s not like we have to service a big debt on it or a mortgage. We can afford to keep bringing people and these events to the property while we’re working on this redevelopment. It’s so challenging, and so difficult to go vertical and build these 25 or 30-story buildings. But we think we’ve done a good job so far.
UA: Anything else you’d want Atlantans to know?
Tracht: Atlanta should feel good about the effort that’s underway downtown to make downtown feel better. Yeah, sure, World Cup’s a catalyst for that. But there’s a lot of people thinking about homelessness, housing, and the conditions downtown. Atlanta should feel encouraged about the amount of energy that’s going into improving downtown right now.
…
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Twitter / Facebook/and now: Instagram
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Q&A: Four years later, the outlook on Underground Atlanta
Josh Green
Fri, 01/24/2025 – 13:43
Back in November 2020, Shaneel Lalani bought the storied, multifaceted, mostly mothballed complex that is Underground Atlanta for $31 million—or significantly less than the cost of at least two single-family houses in Georgia right now. A screaming deal? Maybe. A big bite to chew? Most definitely.
Lalani, the CEO of Underground’s owner, Lalani Ventures, has succeeded in whipping up buzz for the district, establishing a hip, artsy nightlife element, and bringing in roughly one million visitors last year alone.
Other aspects haven’t gone according to plans—at least not yet.
As the 2026 FIFA World Cup grows closer every day—with an expected downtown influx of visitors and cash from around the world for a solid month—Lalani reflected on four years of ownership this week in an interview with Urbanize Atlanta. He was joined by David Tracht, a seasoned commercial real estate professional who joined Lalani Ventures as senior vice president of development two years ago.
In the Q&A below, Lalani and Tracth talk World Cup expectations for downtown, the difficulty of development on a large scale, Underground successes so far, and the budding concept of a restaurant row along Upper Alabama Street. The interview has been lightly edited for clarity and length.
…
Urbanize Atlanta: What’s going on with this push for an Upper Alabama Street restaurant row?
Tracht: That’s definitely something that’s very top-of-mind for us… In terms of a merchandising strategy, that’s something we’re on the very front end of working on and figuring out. Whether that will end up feeling like a restaurant row, I think there’s better than a 50 percent chance of that.
We want to refresh the experience on Upper Alabama, and part of the thinking behind that is expanding to different “day parts.” If I do say so, I think our group is doing a good job on the nightlife front. We really want to expand that.
Restaurant food is more of a gap—we’re slowly but surely seeing more of that being offered. Masquerade added a food offering through a window in Kenny’s Alley, which is pretty cool. We’ve had Dancin’ Crepe there, Utopia is a new restaurant and lounge that’s going to open at the intersection of Pryor [and Wall streets]… We’re actually working on a new lease with Masquerade that would be a new location for them in Kenny’s Alley, which we think will have a food component.
There’s a lot of government buildings right around there, so historically there’s been good support for restaurants [near Upper Alabama], so we think that’s an opportunity. We’re figuring out exactly what the scope of that can be and hope to really deliver something ahead of World Cup.
Main entry off Peachtree Street to Underground nightlife today. Josh Green/Urbanize Atlanta
UA: In terms of scale, do you have anything in mind—the number of storefronts, number of streets, for this restaurant row?
Tracht: It’s very much along Upper Alabama, between Peachtree Street and Central Avenue. You’ve got those cool, old storefronts with a lot of character, great scale. Within the scope of what we’re thinking about is refreshing that, cleaning that up, some new tenancy there. But then also, as you cross Pryor [Street], we’ve got the Exchange Building on the southeast block, which has a 25,000-square-foot footprint there that fronts Upper Alabama, with another 25,000 square feet below it. That all used to be kind of the mall. We’re trying to figure out what the right execution is there. We talk about grocery up top, food hall down below. Whether it will become that, we’ll see.
Right across from that, you’ve got the original Atlanta Convention and Visitors Bureau location [where Atlanta Brewing Company was planned]. We call it the visitors center. We’ve got some ideas on rethinking the storefronts. We may revisit it as [a brewery concept], or more of an event space. All of that’s on the table.
UA: We’re a year and ½ out from this massive engine of all things that is the World Cup. Where are your heads, just in general, from a high level, looking ahead?
Tracht: The World Cup feels like this arbitrary point in time. Atlanta likes to put its best foot forward and look great to the world. I’m an Atlanta guy, so I buy into that, and I’m along for the ride. But ultimately, what’s more important, is that downtown needs to be great for Atlanta and Atlantans. Anything we feel like we should do for World Cup, we should do it for ourselves. So we’ve got a real long-view that we’re taking on Underground and downtown: Are we moving in the right direction at a pace where we feel like we’re making progress? Are we creating a great place for people to come have a great experience, within the means that we have available to us?
Everybody’s taking a slightly different approach. Centennial Yards is throwing mountains of money to create new, Class A spaces. South Downtown is able to do something cool, leverage their technology and venture community. And then we’re really leaning into entertainment and nightlife and the arts.
So, we may not be playing with as much money as some of the other guys, but I think underground has done the best job in bringing people and energy to downtown… We want to do something that feels really different—and really creative. When you come down to Underground, the energy change is real, there’s a vibe, and it just feels different than anywhere else in Atlanta. Masquerade—fantastic. MJQ—fantastic. The Frisky Whisker [lounge and event space]—fantastic. Pigalle [speakeasy and cabaret]—fantastic. Mom Said It’s Fine [art gallery] on Artists Row. All these are unique creative spaces.
Everyone responds to cranes in the air and construction and new development. We’ve really leaned more into the human side. That’s the path we’re on. But we recognize, we need to do something with a little more visibility, and that will be Upper Alabama.
We’re really interested in activations for World Cup. We want to be a great place for people to come party before events, after events. We’d love that to be our role and participation. But if we bring great operators and concepts on the retail and food-and-bev side to Upper Alabama, that just needs to be sustainable forever.
Lalani: We are going to announce something pretty shortly, maybe three to five weeks out, on what kind of refresh we want to do on the top levels of Underground. It may be smaller scale, five to six units, or closer to 15 units. We’re in the process of finalizing that. Depending on what kind of responses we get from the city—we’re working with Invest Atlanta as well—we’ll know more in the coming weeks.
It’s been four years, going on five. When I bought the property it was closer to like 15 percent occupied, and nobody was coming to the property. Since then, we’ve had several thousand events. And in 2024, we brought a million people to the property. That’s without MJQ opening. That’s without another Latin nightclub we just opened, Insomnia. Not counting Masquerade… [they] had their fourth venue open in the middle part of last year. So every year, we’re bringing more traffic to our property, to downtown. It’s only going to continue this year, and leading up to the World Cup.
Courtesy of Underground Atlanta
UA: Is there an ETA on the fifth component of Masquerade?
Lalani: I believe the lease is signed or about to be signed… It could be a fifth venue or potentially just a restaurant space. That’s essentially the last place we had available in Kenny’s Alley. If they lease that space, Kenny’s Alley is totally leased up.
UA: You mentioned the elephants in the room, Centennial Yards and South Downtown. But also there’s the substantial project that is MARTA’s Five Points redevelopment. How do you hope that impacts Underground?
Tracht: Well, we’re here for it. We love it. Any significant improvement to the neighborhood is good. One of the things we’ll say is we think the programming and security of the public spaces around Five Points MARTA station is super important. MARTA’s gotta do a great job of managing their property and making it feel clean and safe and useable. That’s obviously a key mode of transit to get to Underground and downtown.
Secondly, Alabama Street as a corridor connecting Underground and Centennial Yards is really important. And so, that needs to be a great pedestrian corridor. And right now, the latest designs we’ve seen have significant bus programming there. We’ve been vocal in the past about how we’d like to see that move off of Alabama [Street].
UA: With all these things happening around you, does it feel like you’re starting to move toward critical mass in that area? Or does it feel like it’s all just beginning?
Tracht: It feels really early to me. We really need to see some of the residential projects deliver—I think that’ll be transformative for the neighborhood. We need more residents downtown, folks that are bought in and kind of stakeholders. They care, and they’re invested through their home and presence being there, but there’s also commerce that they’ll do down there.
We look at greater Atlanta, and what’s the narrative around downtown? I think we’re just still in the early innings of changing the narrative for downtown.
Invest Atlanta
UA: Speaking of residential, it was huge news when a 30-story, $160-million apartment project over Underground Atlanta came to light in the latter months of last year. With 405 units. What’s the latest on shovels meeting dirt for that project?
Tracht: We need to get our tax credit allocation from [the Georgia Department of Community Affairs]. It was approved by the city, but DCA determines where the allocations go. That’s a vital part of that project happening. I believe we will find out about that at any time. I thought it was in the month of January. If we get that, we’ll keep pressing forward with design, and you could look at an early 2026 start. If we don’t get it, we’ll reapply next year.
We think Underground is the ultimate Transit-Oriented Development location. This building would [rise] right across the street from Five Points MARTA station. It’s mixed-income, so it really delivers on what [Mayor Andre Dickens] would like to see. It should happen. We think it’s a great project in a great spot for it.
UA: Also on the residential front there’s One Park Tower, a conversion project at 34 Peachtree St. Any update on that making progress?
Lalani: There is. But the same thing, with Invest Atlanta, we’re waiting on them, on how we can work with them on getting some tax credits, some allocations, to start that. As you know, developments are very challenging. Especially downtown, it’s next to impossible… We’re plugging along, and I would say sometime this year we’re looking to break ground, as long as we can get the city to support us.
UA: And you’re part of the 2 Peachtree tower conversion as well.
Lalani: We’re part of a group that’s redeveloping 2 Peachtree.
Tracht: That’s a public-private partnership. The city owns that building—a great reason to be optimistic on that project. And there’s a lot of very good and very smart people pushing it forward.
Dante’s vintage branding remains over the entry to MJQ Concourse. Josh Green/Urbanize Atlanta
UA: As we speak, we’re about a week out from MJQ’s official opening. What do you hope a business like that immediately provides?
Tracht: A little bit of noise, a little chatter around it. We hope they kill it. Everyone loves MJQ. It’s similar to Underground—everybody’s got a story and history of going there. My wife and I used to go to MJQ a long time ago, and now my son goes there… We think it’s a really unique space. Let it maybe bring some folks to Underground who haven’t seen what’s going on, have a great time, and spread the word.
Lalani: They’ll bring diversity—a diverse crowd. Especially with them going to Dante’s Down the Hatch space. The first question people would ask me is what are we going to do with Dante’s Down the Hatch… The young kids will now be going to that space and have a memory there, and the legacy will continue. That space is pretty iconic.
UA: Looking back across four years, has this been more difficult than you expected, or about what you were bargaining for?
Lalani: I can’t even tell you how difficult and challenging this project has been. But again, traditionally, I’m not a developer. But I got into this project, and I think I’ve done a pretty decent job of activating it and bringing it to life, where several owners have faced many challenges who were developers. Underground is so unique, there’s really not one vision; it’s been a blank canvas, and it’s given us the flexibility to go vertical, but also, at the same time, we can work trying to activate the property.
When the market comes back, that’s when we can break ground. Imagine us having a residential tower over there, or a hotel…. Underground would be a great amenity to them. But we bought it. We’re patient. I’m patient. It’s not like we have to service a big debt on it or a mortgage. We can afford to keep bringing people and these events to the property while we’re working on this redevelopment. It’s so challenging, and so difficult to go vertical and build these 25 or 30-story buildings. But we think we’ve done a good job so far.
UA: Anything else you’d want Atlantans to know?
Tracht: Atlanta should feel good about the effort that’s underway downtown to make downtown feel better. Yeah, sure, World Cup’s a catalyst for that. But there’s a lot of people thinking about homelessness, housing, and the conditions downtown. Atlanta should feel encouraged about the amount of energy that’s going into improving downtown right now.
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Heads of storied downtown district talk World Cup, momentum, and difficulty of large-scale development
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T. Dallas Smith & Co. names VP of strategic partnerships
T. Dallas Smith & Co. names VP of strategic partnerships
Matthew Wersel brings more than 20 years of experience to the role at T. Dallas Smith & Co., an Atlanta commercial real estate firm.
Matthew Wersel brings more than 20 years of experience to the role at T. Dallas Smith & Co., an Atlanta commercial real estate firm. Read MoreBizjournals.com Feed (2022-04-02 21:43:57)
Matthew Wersel brings more than 20 years of experience to the role at T. Dallas Smith & Co., an Atlanta commercial real estate firm.
Chain hotel enters pipeline on Buckhead’s main drag
Chain hotel enters pipeline on Buckhead’s main drag
Chain hotel enters pipeline on Buckhead’s main drag
Josh Green
Fri, 01/24/2025 – 12:16
Just north of Midtown, a longtime void in the landscape of Buckhead’s main commercial thoroughfare could soon be filled.
Hilton representatives have filed paperwork with Atlanta’s Department of City Planning for a Special Administrative Permit to starting building an eight-story hotel. It would rise at an 1875 Peachtree Road site that’s seen other infill ideas go bust over the years.
Plans call for the vacant lot to become a Home2 Suites by Hilton, an extended-stay chain, with 174 keys, according to the SAP paperwork.
The hotel would join a significant medical-use growth spurt in the immediate area, highlighted by the new 16-story Arthur M. Blank Family Residences and Marcus Center for Advanced Rehabilitation building.
The .6-acre site was cleared of a small retail building and SunTrust ATM in 2016 and served as a paid parking lot for several years thereafter. Longtime Atlantans might remember it as a Harry’s in a Hurry location way back when.
Today the site is situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks.
Looking north, the 1875 Peachtree Road site in the context of Piedmont Hospital’s main campus. Google Maps
The proposed north face of the Home2 Suites by Hilton lends an idea of the project’s scale. Phoenix Developers; Pappageorge Haymes Partners architects
A rendering filed with the application indicates Phoenix Development Partners and architecture firm Pappageorge Haymes Partners, both based in Chicago, are putting the hotel project together. It would rise just south of Piedmont Hospital’s artfully curved, 16-story Marcus Heart and Vascular Center.
According to the SAP application, the hotel “will be an integral part of the medical ecosystem in the immediate area” and “will help service patients and families of patients receiving care in the nearby medical facilities.”
The building’s single point of access along the busy thoroughfare would be a right-in, right-out arrangement along the hotel’s Peachtree Road frontage. Surface parking would be situated at the rear of the property, per filings.
The site, situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks. Google Maps
A hearing date for the SAP application has been set for March 27, according to the city.
A decade ago, the parcel in question was planned to be part of a much larger office and retail complex from Cornerstone Development Partners that never took off.
The 1875 Peachtree Road site (in red, at bottom) and nearby commercial and medical landmarks. Google Maps
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The 1875 Peachtree Road site (in red, at bottom) and nearby commercial and medical landmarks. Google Maps
The proposed north face of the Home2 Suites by Hilton lends an idea of the project’s scale. Phoenix Developers; Pappageorge Haymes Partners architects
Looking north, the 1875 Peachtree Road site in the context of Piedmont Hospital’s main campus. Google Maps
The site, situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks. Google Maps
Chain hotel enters pipeline on Buckhead’s main drag
Josh Green
Fri, 01/24/2025 – 12:16
Just north of Midtown, a longtime void in the landscape of Buckhead’s main commercial thoroughfare could soon be filled.
Hilton representatives have filed paperwork with Atlanta’s Department of City Planning for a Special Administrative Permit to starting building an eight-story hotel. It would rise at an 1875 Peachtree Road site that’s seen other infill ideas go bust over the years.
Plans call for the vacant lot to become a Home2 Suites by Hilton, an extended-stay chain, with 174 keys, according to the SAP paperwork.
The hotel would join a significant medical-use growth spurt in the immediate area, highlighted by the new 16-story Arthur M. Blank Family Residences and Marcus Center for Advanced Rehabilitation building.
The .6-acre site was cleared of a small retail building and SunTrust ATM in 2016 and served as a paid parking lot for several years thereafter. Longtime Atlantans might remember it as a Harry’s in a Hurry location way back when.
Today the site is situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks.
Looking north, the 1875 Peachtree Road site in the context of Piedmont Hospital’s main campus. Google Maps
The proposed north face of the Home2 Suites by Hilton lends an idea of the project’s scale. Phoenix Developers; Pappageorge Haymes Partners architects
A rendering filed with the application indicates Phoenix Development Partners and architecture firm Pappageorge Haymes Partners, both based in Chicago, are putting the hotel project together. It would rise just south of Piedmont Hospital’s artfully curved, 16-story Marcus Heart and Vascular Center.
According to the SAP application, the hotel “will be an integral part of the medical ecosystem in the immediate area” and “will help service patients and families of patients receiving care in the nearby medical facilities.”
The building’s single point of access along the busy thoroughfare would be a right-in, right-out arrangement along the hotel’s Peachtree Road frontage. Surface parking would be situated at the rear of the property, per filings.
The site, situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks. Google Maps
A hearing date for the SAP application has been set for March 27, according to the city.
A decade ago, the parcel in question was planned to be part of a much larger office and retail complex from Cornerstone Development Partners that never took off.
The 1875 Peachtree Road site (in red, at bottom) and nearby commercial and medical landmarks. Google Maps
…
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The 1875 Peachtree Road site (in red, at bottom) and nearby commercial and medical landmarks. Google Maps
The proposed north face of the Home2 Suites by Hilton lends an idea of the project’s scale. Phoenix Developers; Pappageorge Haymes Partners architects
Looking north, the 1875 Peachtree Road site in the context of Piedmont Hospital’s main campus. Google Maps
The site, situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks. Google Maps
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Home2 Suites by Hilton to fill long-empty parcel on Peachtree Road
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Chain hotel enters pipeline on Buckhead’s main drag
Josh Green
Fri, 01/24/2025 – 12:16
Just north of Midtown, a longtime void in the landscape of Buckhead’s main commercial thoroughfare could soon be filled.
Hilton representatives have filed paperwork with Atlanta’s Department of City Planning for a Special Administrative Permit to starting building an eight-story hotel. It would rise at an 1875 Peachtree Road site that’s seen other infill ideas go bust over the years.
Plans call for the vacant lot to become a Home2 Suites by Hilton, an extended-stay chain, with 174 keys, according to the SAP paperwork.
The hotel would join a significant medical-use growth spurt in the immediate area, highlighted by the new 16-story Arthur M. Blank Family Residences and Marcus Center for Advanced Rehabilitation building.
The .6-acre site was cleared of a small retail building and SunTrust ATM in 2016 and served as a paid parking lot for several years thereafter. Longtime Atlantans might remember it as a Harry’s in a Hurry location way back when.
Today the site is situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks.
Looking north, the 1875 Peachtree Road site in the context of Piedmont Hospital’s main campus. Google Maps
The proposed north face of the Home2 Suites by Hilton lends an idea of the project’s scale. Phoenix Developers; Pappageorge Haymes Partners architects
A rendering filed with the application indicates Phoenix Development Partners and architecture firm Pappageorge Haymes Partners, both based in Chicago, are putting the hotel project together. It would rise just south of Piedmont Hospital’s artfully curved, 16-story Marcus Heart and Vascular Center.
According to the SAP application, the hotel “will be an integral part of the medical ecosystem in the immediate area” and “will help service patients and families of patients receiving care in the nearby medical facilities.”
The building’s single point of access along the busy thoroughfare would be a right-in, right-out arrangement along the hotel’s Peachtree Road frontage. Surface parking would be situated at the rear of the property, per filings.
The site, situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks. Google Maps
A hearing date for the SAP application has been set for March 27, according to the city.
A decade ago, the parcel in question was planned to be part of a much larger office and retail complex from Cornerstone Development Partners that never took off.
The 1875 Peachtree Road site (in red, at bottom) and nearby commercial and medical landmarks. Google Maps
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Buckhead news, discussion (Urbanize Atlanta)
Tags
1875 Peachtree Road NE
Ross Hotel Partners
Phoenix Developer
Home2 Suites by Hilton
Phoenix
Pappageorge Haymes Partners
Atlanta Hotels
Peachtree Road
Buckhead Hotels
Buckhead Development
Atlanta Development
Atlanta Land
Phoenix Development Partners
Images
The 1875 Peachtree Road site (in red, at bottom) and nearby commercial and medical landmarks. Google Maps
The proposed north face of the Home2 Suites by Hilton lends an idea of the project’s scale. Phoenix Developers; Pappageorge Haymes Partners architects
Looking north, the 1875 Peachtree Road site in the context of Piedmont Hospital’s main campus. Google Maps
The site, situated between Peachtree Laundry & Cleaners and a drive-thru Starbucks. Google Maps
Subtitle
Home2 Suites by Hilton to fill long-empty parcel on Peachtree Road
Neighborhood
Buckhead
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Before/After Images
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Nashville Tower Developer Provides Project Details, Renderings
Nashville Tower Developer Provides Project Details, Renderings
Nashville residents have known about the transformative downtown Nashville tower for some time, and now new details have surfaced regarding Hensler Development’s Olive at Peabody Union project.
The 27-story residential tower is set to open in April. Hensler Development Group, Stiles Corp., and PGIM Real Estate are leading the project.
The 4.6-acre mixed-use development, located on downtown’s riverfront, includes a six-story office building and the apartment tower. Olive at Peabody Union will offer 354 residential units. The units will range from 1,179 square feet to 2,585 square feet. Located on the Cumberland River, the tower will also offer a speakeasy sky lounge, a pool and hot tub and a fitness center.
In addition to the apartment tower, Peabody Union will offer 250,000 square feet of office space, as well as 50,000 square feet of retail and restaurant space.
Nashville-based Hastings Architecture and Turner Construction are leading design and construction of the project, which broke ground in 2022.
The post Nashville Tower Developer Provides Project Details, Renderings appeared first on Connect CRE.
Nashville residents have known about the transformative downtown Nashville tower for some time, and now new details have surfaced regarding Hensler Development’s Olive at Peabody Union project. The 27-story residential tower is set to open in April. Hensler Development Group, Stiles Corp., and PGIM Real Estate are leading the project. The 4.6-acre mixed-use development, located …
The post Nashville Tower Developer Provides Project Details, Renderings appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News
Nashville residents have known about the transformative downtown Nashville tower for some time, and now new details have surfaced regarding Hensler Development’s Olive at Peabody Union project. The 27-story residential tower is set to open in April. Hensler Development Group, Stiles Corp., and PGIM Real Estate are leading the project. The 4.6-acre mixed-use development, located …
The post Nashville Tower Developer Provides Project Details, Renderings appeared first on Connect CRE.
Dominium Hoping to Turn Raleigh Golf Holes into Affordable Housing
Dominium Hoping to Turn Raleigh Golf Holes into Affordable Housing
Dominium is hoping to take over some of a golf course property owned by the Raleigh Golf Association golf course to build apartments on nearly 44 acres. The proposed zoning is residential mixed-use up to four stories. The request contemplates only building on a few of the holes at the 27-hole layout.
The properties identified in the application are on the north side of the road. The RGA clubhouse and most of the 27-holes at the course on the south side of Tryon Road are not included in the rezoning.
The company is in the design process and plans to build between 350 and 500 townhomes and apartments. The units will most likely be offered to those making 60 percent or less of the area median income. The project would take three to four years to complete.
Dominium anticipates receiving noncompetitive housing tax credits from the North Carolina Housing Finance Agency.
The post Dominium Hoping to Turn Raleigh Golf Holes into Affordable Housing appeared first on Connect CRE.
Dominium is hoping to take over some of a golf course property owned by the Raleigh Golf Association golf course to build apartments on nearly 44 acres. The proposed zoning is residential mixed-use up to four stories. The request contemplates only building on a few of the holes at the 27-hole layout. The properties identified …
The post Dominium Hoping to Turn Raleigh Golf Holes into Affordable Housing appeared first on Connect CRE. Read MoreAtlanta & Southeast Commercial Real Estate News
Dominium is hoping to take over some of a golf course property owned by the Raleigh Golf Association golf course to build apartments on nearly 44 acres. The proposed zoning is residential mixed-use up to four stories. The request contemplates only building on a few of the holes at the 27-hole layout. The properties identified …
The post Dominium Hoping to Turn Raleigh Golf Holes into Affordable Housing appeared first on Connect CRE.
Roomy new townhomes from $500Ks start to exist (way OTP)
Roomy new townhomes from $500Ks start to exist (way OTP)
Roomy new townhomes from $500Ks start to exist (way OTP)
Josh Green
Fri, 01/24/2025 – 00:50
While some deals do still exist, finding a roomy, new-construction townhome around the core of Atlanta in the half-million-dollar range can be next to impossible these days. (Thanks, capitalism.)
But for townhome hunters willing to venture out (okay, way out), or who might have business in Athens, a boutique-sized project is coming together that builders say doesn’t sacrifice space and walkability for relatively attainable prices.
Wire Park, a large adaptive-reuse project in Watkinsville, has built the area’s first food hall and a unique variety of uses over the past several years. Now its first residential component is starting to come together.
Sales have recently opened at The Towns at Wire Park, and three of its townhomes are either sold are under contract, according to Wire Park Builders, a joint venture between Atlanta veteran homebuilder Monte Hewett Homes and Blue Point Construction Southeast.
New construction visible from the living room of a model unit at The Towns at Wire Park. Monte Hewett Homes
Facades planned for two-story The Towns at Wire Park. Courtesy of Monte Hewett
Once finished, the townhome section of the project will feature 21 units at the 1725 Electric Ave. site, roughly a 15-minute drive to downtown Athens and the University of Georgia.
All Wire Park townhomes will stand two stories, with three bedrooms and three and ½ bathrooms in 2,170 square feet. They’re priced from the high $500,000s, according to Monte Hewett reps.
All three finish packages for the townhomes—the Barnett, Greensboro, and Oconee options—come with smartlocks, Bosch appliances, and a variety of hardwood shades and kitchen cabinet colors, per the homebuilders.
Inside a Wire Park model unit today. Courtesy of Monte Hewett
The townhomes are expected to join 47 standalone houses at Wire Park from the same development team, which remain in planning stages now. Pricing and floorplans for those have yet to be released.
“We believe that walkability is more than just a convenience—it’s about fostering a lifestyle that allows people to stay connected to their community, their neighbors, and the places they love,” said Monte Hewett, the homebuilder’s president, in a project update this week.
The 66-acre site functioned for more than 50 years as a wire manufacturing plant (thus, the project’s name) called Southwire.
Walkable to quaint downtown Watkinsville, the old factory’s $80-million redevelopment by Athens-based Gibbs Capital has aimed to retain industrial character while appealing to young families, working professionals, and recent retirees as a pedestrian-friendly place to call home. It’s considered the area’s first large-scale, adaptive-reuse venture, as designed by Atlanta architect Dan Osborne and Athens-based E+E Architecture.
Finished social spaces at the heart of Wire Park today. Wire Park
Wire Park
Beyond the food hall, which is called The Grid at Wire Park, the project features an event amphitheater, 225,000 square feet of commercial, office, and retail space (including the Oconee County Public Library), plus a large greenspace and public park with trails.
One unique facet is a roughly 29,000-square-foot indoor baseball training facility called The Yard.
Movie nights, live music, food trucks, and family events and activities are now common, according to project officials.
Swing up to the gallery for more context and images.
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Inside a Wire Park model unit today. Courtesy of Monte Hewett
New construction visible from the living room of a model unit at The Towns at Wire Park. Monte Hewett Homes
As seen in summer 2024, an overview of the 66-acre Wire Park grounds and residential development site. Wire Park
Facades planned for two-story The Towns at Wire Park. Courtesy of Monte Hewett
Example of two-story floorplans at The Towns. Monte Hewett Homes
Finished social spaces at the heart of Wire Park today. Wire Park
Wire Park
Wire Park
Wire Park’s 1725 Electric Ave., Watkinsville, location in relation to downtown Athens. Google Maps
Roomy new townhomes from $500Ks start to exist (way OTP)
Josh Green
Fri, 01/24/2025 – 00:50
While some deals do still exist, finding a roomy, new-construction townhome around the core of Atlanta in the half-million-dollar range can be next to impossible these days. (Thanks, capitalism.)
But for townhome hunters willing to venture out (okay, way out), or who might have business in Athens, a boutique-sized project is coming together that builders say doesn’t sacrifice space and walkability for relatively attainable prices.
Wire Park, a large adaptive-reuse project in Watkinsville, has built the area’s first food hall and a unique variety of uses over the past several years. Now its first residential component is starting to come together.
Sales have recently opened at The Towns at Wire Park, and three of its townhomes are either sold are under contract, according to Wire Park Builders, a joint venture between Atlanta veteran homebuilder Monte Hewett Homes and Blue Point Construction Southeast.
New construction visible from the living room of a model unit at The Towns at Wire Park. Monte Hewett Homes
Facades planned for two-story The Towns at Wire Park. Courtesy of Monte Hewett
Once finished, the townhome section of the project will feature 21 units at the 1725 Electric Ave. site, roughly a 15-minute drive to downtown Athens and the University of Georgia.
All Wire Park townhomes will stand two stories, with three bedrooms and three and ½ bathrooms in 2,170 square feet. They’re priced from the high $500,000s, according to Monte Hewett reps.
All three finish packages for the townhomes—the Barnett, Greensboro, and Oconee options—come with smartlocks, Bosch appliances, and a variety of hardwood shades and kitchen cabinet colors, per the homebuilders.
Inside a Wire Park model unit today. Courtesy of Monte Hewett
The townhomes are expected to join 47 standalone houses at Wire Park from the same development team, which remain in planning stages now. Pricing and floorplans for those have yet to be released.
“We believe that walkability is more than just a convenience—it’s about fostering a lifestyle that allows people to stay connected to their community, their neighbors, and the places they love,” said Monte Hewett, the homebuilder’s president, in a project update this week.
The 66-acre site functioned for more than 50 years as a wire manufacturing plant (thus, the project’s name) called Southwire.
Walkable to quaint downtown Watkinsville, the old factory’s $80-million redevelopment by Athens-based Gibbs Capital has aimed to retain industrial character while appealing to young families, working professionals, and recent retirees as a pedestrian-friendly place to call home. It’s considered the area’s first large-scale, adaptive-reuse venture, as designed by Atlanta architect Dan Osborne and Athens-based E+E Architecture.
Finished social spaces at the heart of Wire Park today. Wire Park
Wire Park
Beyond the food hall, which is called The Grid at Wire Park, the project features an event amphitheater, 225,000 square feet of commercial, office, and retail space (including the Oconee County Public Library), plus a large greenspace and public park with trails.
One unique facet is a roughly 29,000-square-foot indoor baseball training facility called The Yard.
Movie nights, live music, food trucks, and family events and activities are now common, according to project officials.
Swing up to the gallery for more context and images.
…
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Inside a Wire Park model unit today. Courtesy of Monte Hewett
New construction visible from the living room of a model unit at The Towns at Wire Park. Monte Hewett Homes
As seen in summer 2024, an overview of the 66-acre Wire Park grounds and residential development site. Wire Park
Facades planned for two-story The Towns at Wire Park. Courtesy of Monte Hewett
Example of two-story floorplans at The Towns. Monte Hewett Homes
Finished social spaces at the heart of Wire Park today. Wire Park
Wire Park
Wire Park
Wire Park’s 1725 Electric Ave., Watkinsville, location in relation to downtown Athens. Google Maps
Subtitle
It’s the residential portion of Watkinsville’s adaptive-reuse Wire Park development
Neighborhood
OTP
Background Image
Image
Associated Project
Wirer Park – 111 South Barnett Shoals
Before/After Images
Sponsored Post
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Roomy new townhomes from $500Ks start to exist (way OTP)
Josh Green
Fri, 01/24/2025 – 00:50
While some deals do still exist, finding a roomy, new-construction townhome around the core of Atlanta in the half-million-dollar range can be next to impossible these days. (Thanks, capitalism.)
But for townhome hunters willing to venture out (okay, way out), or who might have business in Athens, a boutique-sized project is coming together that builders say doesn’t sacrifice space and walkability for relatively attainable prices.
Wire Park, a large adaptive-reuse project in Watkinsville, has built the area’s first food hall and a unique variety of uses over the past several years. Now its first residential component is starting to come together.
Sales have recently opened at The Towns at Wire Park, and three of its townhomes are either sold are under contract, according to Wire Park Builders, a joint venture between Atlanta veteran homebuilder Monte Hewett Homes and Blue Point Construction Southeast.
New construction visible from the living room of a model unit at The Towns at Wire Park. Monte Hewett Homes
Facades planned for two-story The Towns at Wire Park. Courtesy of Monte Hewett
Once finished, the townhome section of the project will feature 21 units at the 1725 Electric Ave. site, roughly a 15-minute drive to downtown Athens and the University of Georgia.
All Wire Park townhomes will stand two stories, with three bedrooms and three and ½ bathrooms in 2,170 square feet. They’re priced from the high $500,000s, according to Monte Hewett reps.
All three finish packages for the townhomes—the Barnett, Greensboro, and Oconee options—come with smartlocks, Bosch appliances, and a variety of hardwood shades and kitchen cabinet colors, per the homebuilders.
Inside a Wire Park model unit today. Courtesy of Monte Hewett
The townhomes are expected to join 47 standalone houses at Wire Park from the same development team, which remain in planning stages now. Pricing and floorplans for those have yet to be released.
“We believe that walkability is more than just a convenience—it’s about fostering a lifestyle that allows people to stay connected to their community, their neighbors, and the places they love,” said Monte Hewett, the homebuilder’s president, in a project update this week.
The 66-acre site functioned for more than 50 years as a wire manufacturing plant (thus, the project’s name) called Southwire.
Walkable to quaint downtown Watkinsville, the old factory’s $80-million redevelopment by Athens-based Gibbs Capital has aimed to retain industrial character while appealing to young families, working professionals, and recent retirees as a pedestrian-friendly place to call home. It’s considered the area’s first large-scale, adaptive-reuse venture, as designed by Atlanta architect Dan Osborne and Athens-based E+E Architecture.
Finished social spaces at the heart of Wire Park today. Wire Park
Wire Park
Beyond the food hall, which is called The Grid at Wire Park, the project features an event amphitheater, 225,000 square feet of commercial, office, and retail space (including the Oconee County Public Library), plus a large greenspace and public park with trails.
One unique facet is a roughly 29,000-square-foot indoor baseball training facility called The Yard.
Movie nights, live music, food trucks, and family events and activities are now common, according to project officials.
Swing up to the gallery for more context and images.
…
Follow us on social media:
Twitter / Facebook/and now: Instagram
• Athens news, discussion (Urbanize Atlanta)
Tags
1725 Electric Ave.
Watkinsville
Wire Park
The Towns
OTP
Gibbs Capital
Oconee County
Dan Osborne
E+E Architecture
Duke Gibbs
Oconee County Library
Stafford
Gibbs Capital Construction
Niche
Esri
Smith Planning Group
Golden Pantry
Reign Streiter
Give Back Real Estate
Monte Hewett
Monte Hewett Homes
Wire Park Builders
Blue Point Construction Southeast
The Grid
The Yard at Wire Park
Townhomes for sale
Images
Inside a Wire Park model unit today. Courtesy of Monte Hewett
New construction visible from the living room of a model unit at The Towns at Wire Park. Monte Hewett Homes
As seen in summer 2024, an overview of the 66-acre Wire Park grounds and residential development site. Wire Park
Facades planned for two-story The Towns at Wire Park. Courtesy of Monte Hewett
Example of two-story floorplans at The Towns. Monte Hewett Homes
Finished social spaces at the heart of Wire Park today. Wire Park
Wire Park
Wire Park
Wire Park’s 1725 Electric Ave., Watkinsville, location in relation to downtown Athens. Google Maps
Subtitle
It’s the residential portion of Watkinsville’s adaptive-reuse Wire Park development
Neighborhood
OTP
Background Image
Image
Associated Project
Wirer Park – 111 South Barnett Shoals
Before/After Images
Sponsored Post
Off
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The National Observer: Real Estate: How federal real estate could shift under Trump
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The General Services Administration could be a target of the cost-reduction efforts led by President Donald Trump’s newly formed Department of Government Efficiency.
The National Observer: Real Estate: How federal real estate could shift under Trump
The National Observer: Real Estate: How federal real estate could shift under Trump
The General Services Administration could be a target of the cost-reduction efforts led by President Donald Trump’s newly formed Department of Government Efficiency.
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The General Services Administration could be a target of the cost-reduction efforts led by President Donald Trump’s newly formed Department of Government Efficiency.
Construction firm Skanska names Georgia executive vice president
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The construction and development firm is promoting a longtime employee to lead an Atlanta-based team.
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